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store.sadhna.org | www.sadhna.org Your One Stop Shop For Everything Your One Stop Shop For Everything Sadhna A Womens Handicraft Enterprise A Womens Handicraft Enterprise R A D T E R I O A R F G D A L N R I Z O A W T I N O
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Page 1: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

store.sadhna.org | www.sadhna.org

Your One Stop Shop For Everything Your One Stop Shop For Everything

SadhnaA Womens Handicraft EnterpriseA Womens Handicraft Enterprise

RADT ER I O

A RF G

D A

L NR IZO AW TINO

Page 2: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

SadhnaC/o Seva Mandir, Old FatehpuraUdaipur - 313 004, RajasthanPh: +91 294 2454655Fax: + 91 294 2450947Email: [email protected]: www.sadhna.orgstore.sadhna.org

City ShowroomJagdish Temple Road,Kasaron Ki Ole,Udaipur, RajasthanPh: +91 294 2417454

Delwara CFCNear Devi Garh Hotel GateNational Highway 8Delwara, RajsamandPh: + 91 0295 32893030

Page 3: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

OUR STORYIn 1988, a project was implemented by seva mandir, Udaipur district in Rajasthan initiated a project under its women and child development program. The objective behind this new initiative was income generation; to h e l p t h e r u ra l w o m e n i n t h e r e g i o n supplement their incomes by means of handicraft. The first project was started with a small groups of 15 women; the training consisted of applique and embroidery skills. Today, after nearly 24 years, the initiative has grown into a large artisan owned enterprise with around 700 artisan members. Sadhna, was registered as an independent body in 2004 and continues to provide livelihood opportunities to women in the rural, and low economic urban areas of Udaipur.The artisan members of Sadhna, contribute towards the organization's decision making and are partners in sharing the surplus generates by the enterprise. They are also enrolled in several welfare and saving programs, which supports them in securing their present and the future. Sadhna works with an administrative team of 30 employees, and artisans are spread across 16 locations within a radius of 70 kilometers from Udaipur.

Page 4: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

OBJECTIVEThe foundation of the enterprise is Sadhna's commitment to empowering women, both economically and socially and enhancing their self esteem. Making its artisan members self sustainable and to give them access control over a significant financial and social resource, a status in their family and society.

Page 5: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

HANDWORK

In the context of sewing, an appliqué refers to a needlework technique in which patterns or r e p r e s e n t a t i o n a l s c e n e s a r e created by the attachment of smaller pieces of fabric to a larger piece of contrasting colour or texture.Similarly, Tanka is a form of running stitch that our artisans h a v e p e r f e c t e d a n d c r e a t e beautiful embroideries on various textiles out of it.

APPLIQUE & TANKA

Page 6: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

DESIGN & INNOVATIONSadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and improvisations to be abl to provide our customers with unique handmade products. Sadhna periodically invests in activities such as skill and design development, whick helps create fresh ideas and keeps Sadhna’s products updated with t h e c u r r e n t m a r k e t t r e n d s a n d customer demands.

Page 7: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

AWARDS & ACHIEVEMENTS ICICT Award for Social Enterprise of the year 2015

Won South Asia ENGO Challenge for Best NGO 2014

Member of WORLD FAIR TRADE ORGANIZATION (WFTO) 2012

Anita Yadav, the youngest artisan of Sadhna

was awarded KAMLA DEVI PURASKAAR 2012

by Delhi Craft concil for her tanka and

applique work skills in the year

Winner of the grants at a competition 2011

2011 India Development Market Place.

programme of World Bank & IFC.

National winner 2011

Community Owned Enterprise awarded

by Citi Micro Enterprenur

Won the Seal of Excellence by UNESCO for the handicrafts:

Traditional handmade pouches 2008

Handicrafted applique sarees 2008

Applique and Tanka Quilts 2006

CITI MICRO ENTREPRENEUR AWARDS

2011 INDA

DEVELOPMENT

MARKETPLACE

Page 8: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

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Page 10: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

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Page 11: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

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Page 12: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

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Page 13: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

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Page 14: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

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Page 17: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

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Page 20: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

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Page 21: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and
Page 22: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

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Page 23: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

Sarees

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Page 24: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

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Page 25: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

Mens Wear

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Page 26: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

HOMEFURNISHING

HOME FURNISHING

CORPORATEGIFTSCORPORATEGIFTS

Page 27: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

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Page 28: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

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Page 29: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

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Page 30: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

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Page 31: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

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Page 32: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

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Page 35: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

A Women's Handicraft EnterpriseA Women's Handicraft Enterprise

For the Women For the Women

By the Women By the Women

Of the WomenOf the Women

A Women's Handicraft Enterprise

For the Women

By the Women

Of the Women

Page 36: · PDF fileDESIGN & INNOVATION Sadhna pays special attention towards design and product development. We at Sadhna realize the need of constant innovation, and

Sadhna StoreFatehpura

Sadhna StoreJagdish Chowk

UdaipurMap

UdaipurMap


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