Una Marca con Empuje
Intradevco: Una Empresa con Pedigree Fundada en 1949. Licencia de S.C. Johnson & Son.1953: Importacin de Kiwi.1956: Importaciones Radios y Televisores JVC.1964: Licencia de Kiwi.1969: Licencia JVC.Dcada del 70: Oro en Madre de Dios.1960 80: Reformas sociales del Gobierno Militar golpean duramente a la empresa
Historia de Intradevco Industrial S.A.Ventas record de $ 10 MM caen a $ 2 MM.1992: Nuevas condiciones motivan a invertir en el Per. Nuevos empresarios adquieren Intradevco.Ventas crecen a US$ 50 MM en el 2005.Plan de Negocios a 5 aos: US$ 120 MMOtras Inversiones: Agroindustrias Backus S.A.
Mercado de Productos de Limpieza y Aseo Personal.
US$ 450MM
Por ao, a Valor Venta, ex-fbrica.
Hoja1
MERCADO DE PRODUCTOS DE LIMPIEZA PARA EL HOGAR Y ASEO PERSONAL
CONCEPTO DE LA "PIRAMIDE INVERTIDA"
PRINCIPALES CATEGORIASPARTICIPANTES
1. DETERGENTES$120mmPROCTER & GAMBLE (USA)
2. PASTA DENTAL$60mmUNILEVER (UK)
3. JABON DE LAVAR$50mmCOLGATE PALMOLIVE (USA)
4. SHAMPOO$50mmALICORP S.A. (PERU)
5. JABON DE TOCADOR$45mmINTRADEVCO INDUSTRIAL S.A
6. DESODORANTE$30mm
7. LAVAVAJILLA$10mm
8. OTRAS$35mm
$400mm
1. CERAS PARA PISOS$10mmCLOROX (USA)
2. BETUN DE CALZADO$6mmRECKITT BENCKISER(UK)
3. INSECTICIDAS$6mmSC JOHNSON (USA)
4. DESINFECTANTES$3mmTEKNO QUIMICA (PERU)
5. AMBIENTADOR$2mmINTRADEVCO IND. SA (PERU)
6. LIMPIADORES$2mm
7. OTROS$16mm
$45mm
MUCHOS PEQUEOS PARTICI-
1. SACAMANCHAS,PANTES, ENTRE ELLOS
IMPERMEABILIZANTES,INTRADEVCO INDUSTRIAL S.A.
ETC.$5mm
TOTAL$450mm
AREA EXCLUSIVA DE "PESOS PESADOS" US$ 400 mm
AREA DE"PESOS MEDIANOS" US$ 45 mm
PEQUENOS FABRICANTES US$ 5 mm
Hoja2
Hoja3
Licencia de S.C. Johnson
No hay Mal que por Bien no venga
Relacin Intradevco/S.C. Johnson1992/98: Boom de Ventas quintuplica facturacin de productos Johnson.Record internacional de desempeo.Crecimiento en participacin en todas las categoras.Importantes inversiones publicitarias.S.C. Johnson decide trasladar su produccin a Venezuela y Argentina y cortar intempestivamente nuestra licencia.
Ventas de SC Johnson
Grfico1
1354400
2277200
3163145
3869497
4928156
6463865
+52.9%
+68.1%
+38.9%
+22.3%
+27.4%
+31.2%
Ventas
INTRADEVCO INDUSTRIAL S.A.
VENTAS JOHNSON EN US DOLARES
92/9393/9494/9595/9696/9797/98
VTAS.TOTALES1,354,4002,277,2003,163,1453,869,4974,928,1566,463,865
Ventas
+31.2%
+27.4%
+22.3%
+38.9%
+68.1%
+52.9%
Regalas
INTRADEVCO INDUSTRIAL S.A.
Regalas pagadas por Intradevco a SC Johnson
86/9091/9292/9393/9494/9595/9696/9797/98
US $29,50344,43951,10491,513125,102176,295256,410305,200
Regalas
0
0
0
0
0
0
0
0
+19.0%
+45.4%
+40.9%
+36.7%
+79.1%
+15.0%
+50.6%
Insect.
INTRADEVCO INDUSTRIAL S.A
Insecticidas en Aerosol
Ventas 92-98 y Participacin de Mercado
92/9393/9494/9595/9696/9797/98
VENTAS ($)80,600246,300324,640472,881660,335918,200
Participacin (%)5.515.518.524.83138.3
Insect.
0
0
0
0
0
0
+39%
+40%
+46%
+31%
+207%
Ambientadores
INTRADEVCO INDUSTRIAL S.A
Ambientadores en Aerosol
Ventas 92-98 y Participacin de Mercado
92/9393/9494/9595/9696/9797/98
VENTAS ($)44,420103,810226,175312,900440,210610,314
Participacin (%)8.817.326.62933.338.6
Ambientadores
0
0
0
0
0
0
+39%
+41%
+38%
+117%
+133%
WC
INTRADEVCO INDUSTRIAL S.A
Cuidado del Bao
Ventas 92-98 y Participacin de Mercado
92/9393/9494/9595/9696/9797/98
VENTAS ($)9,820205,830297,800369,620440,210510,230
Participacin (%)1.429.338.644.549.453.7
WC
0
0
0
0
0
0
+16%
+19%
+24%
+44%
+1996%
Hoja3
Regalas Pagadas a SC Johnson
Grfico2
29503
44439
51104
91513
125102
176295
256410
305200
+50.6%
+15.0%
+79.1%
+36.7%
+40.9%
+45.4%
+19.0%
Ventas
INTRADEVCO INDUSTRIAL S.A.
VENTAS JOHNSON EN US DOLARES
92/9393/9494/9595/9696/9797/98
VTAS.TOTALES1,354,4002,277,2003,163,1453,869,4974,928,1566,463,865
Ventas
+31.2%
+27.4%
+22.3%
+38.9%
+68.1%
+52.9%
Regalas
INTRADEVCO INDUSTRIAL S.A.
Regalas pagadas por Intradevco a SC Johnson
86/9091/9292/9393/9494/9595/9696/9797/98
US $29,50344,43951,10491,513125,102176,295256,410305,200
Regalas
+19.0%
+45.4%
+40.9%
+36.7%
+79.1%
+15.0%
+50.6%
Insect.
INTRADEVCO INDUSTRIAL S.A
Insecticidas en Aerosol
Ventas 92-98 y Participacin de Mercado
92/9393/9494/9595/9696/9797/98
VENTAS ($)80,600246,300324,640472,881660,335918,200
Participacin (%)5.515.518.524.83138.3
Insect.
0
0
0
0
0
0
+39%
+40%
+46%
+31%
+207%
Ambientadores
INTRADEVCO INDUSTRIAL S.A
Ambientadores en Aerosol
Ventas 92-98 y Participacin de Mercado
92/9393/9494/9595/9696/9797/98
VENTAS ($)44,420103,810226,175312,900440,210610,314
Participacin (%)8.817.326.62933.338.6
Ambientadores
0
0
0
0
0
0
+39%
+41%
+38%
+117%
+133%
WC
INTRADEVCO INDUSTRIAL S.A
Cuidado del Bao
Ventas 92-98 y Participacin de Mercado
92/9393/9494/9595/9696/9797/98
VENTAS ($)9,820205,830297,800369,620440,210510,230
Participacin (%)1.429.338.644.549.453.7
WC
0
0
0
0
0
0
+16%
+19%
+24%
+44%
+1996%
Hoja3
Relacin Intradevco/S.C. JohnsonCuando una Ventana se cierra, una Puerta se abre
Compra de la marca SapolioMeses antes de la ruptura con S.C. Johnson, se compra Sapolio a Procter & Gamble en 1997.Sapolio se vuelve la oportunidad de ser an mas grandes que Johnson.Sapolio permite a ITDC crecer 7% en el ao 1998 reemplazando a Johnson que representaba el 70% de las ventas.
Una Marca Noble tiene mas de 100 Aos1868: Enoch Morgans Sons lanzan Sapolio en USA, como un jabn pulidor multiusos.Marca pionera del marketing moderno, en publicidad y eventos promocionales.Lder en publicidad masiva de la poca.
Por qu se compra Sapolio?Cuestin de Oferta y Demanda.P&G la quera vender. Representaba el 0.2% de sus ventas.Es mejor tener un seguro y no necesitarlo que necesitar un seguro y no tenerlo. Sapolio permiti tener un plan de contingencia para desarrollar una marca propia.Si te vas a casar, busca una buena novia. Sapolio tena una excelente imagen, siendo la calidad su principal atributo.
Sapolio: Plan de Lanzamientos
Generar volumen en categoras medianas sin enfrentar gran presin competitiva.Una vez logrado el volumen, penetrar las categoras grandes.
Sapolio: Estrategias de NegocioIdentificacin de Ventajas Competitivas: Calidad y Precios bajos.Integracin Vertical: Para reducir costos y ofrecer mejores preciosExtensiones de Lnea: Masa crtica va crecimiento de volumen.Relanzamiento de Sapolio: Relanzamiento y modernizacin de marca.
Resultados de Sapolio
1998: 1 categora y 2 SKUs2004: 18 categoras y 230 SKUs
Resultados de Sapolio
1998: Ventas de $ 250,0002004: Ventas de $ 30mm
Crecimiento en 7 aos: 11,900%
SAPOLIO: Ventas Anuales
Grfico1
215940
225380
224318
245086
327686
1623562
5495184
12178700
15200789
18480837
25250000
28557751.51
Hoja1
199319941995199619971998199920002001200220032004
215,940225,380224,318245,086327,6861,623,5625,495,18412,178,70015,200,78918,480,83725,250,00028,557,752
Hoja1
Hoja2
Hoja3
DETERGENTES
Grfico1
2328177
6351814
7721523
7752754
9424189
12629798
166%
18%
10.0%
12%
35%
Hoja1
199920002001200220032004
2328177635181477215237752754942418912629798
Hoja1
0
0
0
0
0
0
34%
22%
0.4%
22%
173%
Hoja2
Hoja3
LAVAVAJILLAS
Grfico2
768288
1795186
2108399
2464339
3755550
4733430
5005671
6%
26%
75%
12%
18%
57%
Hoja1
199920002001200220032004
2328177635181477215237752754942418912629798
Hoja1
0
0
0
0
0
0
34%
22%
0.4%
22%
173%
Hoja2
Hoja3
CERAS
Grfico3
342173
1299874
1821164
1908498
3200000
+280%
+40%
+5%
+68%
+16%
Ventas
INTRADEVCO INDUSTRIAL S.A.
VENTAS JOHNSON EN US DOLARES
92/9393/9494/9595/9696/9797/98
VTAS.TOTALES1,354,4002,277,2003,163,1453,869,4974,928,1566,463,865
Ventas
0
0
0
0
0
0
+31.2%
+27.4%
+22.3%
+38.9%
+68.1%
+52.9%
Lavavajilla
INTRADEVCO INDUSTRIAL S.A
Lavavajillas en Crema
Ventas 98 - 03 y Participacin de Mercado
199819992000200120022003(E)
VENTAS ($)966,1951,865,7912,414,2322,840,6424,617,1655,500,000
Participacin (%)12.920.926.432.456.062.0
Lavavajilla
0
0
0
0
0
0
+20%
+63%
+18%
+29%
+93%
Detergente
INTRADEVCO INDUSTRIAL S.A
Detergentes
Ventas 99 - 03 y Participacin de Mercado
19992000200120022003(E)
VENTAS ($)2,771,5227,895,7299,812,4159,527,20010,700,000
Participacin (%)3.710.012.112.614.0
Detergente
0
0
0
0
0
+39%
+12%
-3%
+24%
+184%
Ceras
INTRADEVCO INDUSTRIAL S.A
Ceras para Pisos
Ventas 99-03 y Participacin de Mercado
199920002001200220032004
VENTAS ($)342,1731,299,8741,821,1641,908,4982,422,3133,121,847
Participacin (%)1.43.08.07.114.725.028.0
Ceras
30%
22%
+14%
+37%
+272%
Hoja3
Limpiatodo
Grfico2
38055
153810.9058927
278946.936382293
441213.427147464
304%
81%
58%
Insecticidas
Insecticidas:
2001200220032004
$83,607848,891984,1181927469
Insecticidas
96%
16%
915%
Limpiatodo
Limpiatodo
3.411
2001200220032004
5246499514881504979
38055153,811278,947441,213
2001200220032004
Limpiatodo
58%
81%
304%
Insecticidas
Grfico1
83607
848891
984118
1927469
916%
16%
97%
Insecticidas
Insecticidas:
2001200220032004
$83,607848,891984,1181927469
Insecticidas
0
0
0
0
96%
16%
915%
Limpiatodo
Limpiatodo
3.411
2001200220032004
7928615246499514881504979
232,442153,811278,947441,213
2001200220032004
Limpiatodo
0
0
0
0
Otros Productos de ITDCAmor Aux. de LavanderaCobra y Le Mans Cuidado del autosDENTO Pasta DentalPatito, Rimac, y Onixol Jabn para lavarLavadocil Lavavajillas liquido y en cremaPremio Cuidado del MueblePlatex y Broncex LimpiametalesREX CerasVT! Repelente de Insectos AVAL Desodorante Personal, Jabn de Tocador y Crema de AfeitarDeocrem Desodorante en crema.Excaldene Crema para escaldaduras Mentolina Menthol rub Calorex Anti ReumticaSulfacrem Sulfa TpicoVassy Vaselina perfumada
Otras Marcas de Intradevco
INTRADEVCO INDUSTRIAL S.A. Ventas Histricas
Grfico1
2080477
2664066
3807875
5204304
5940605
8341933
10260013
10995921
12480751
17175240
19931452
23828624
33787292
46078872
55000000
reas
INTRADEVCO INDUSTRIAL S.A.
Ventas Anuales
199119921993199419951996199719981999200020012002200320042005(E)
2,080,4772,664,0663,807,8755,204,3045,940,6058,341,93310,260,01310,995,92112,480,75117,175,24019,931,45223,828,62433,787,29246,078,87255,000,000
1.- El poco crecimiento de los aos 1998 y 1999 se debi a la prdida de la licenciatura de SC Johnson.
2.- El mayor crecimiento a partir del ao 1999, se debe al ingreso en categoras "mayores", como Lavavajillas y Detergentes.
3.- La proyeccin de crecimiento para los ltimos aos, est basada en una agresiva participacin en las categoras de aseo personal.
reas
barras
INTRADEVCO INDUSTRIAL S.A.
Ventas Anuales
Dlares U.S.
199119921993199419951996199719981999200020012002200320042005(E)2006(E)
2,080,4772,664,0663,807,8755,204,3045,940,6058,341,93310,260,01310,995,92112,480,75117,175,24019,931,45223,828,62433,787,29246,078,87256,000,00067,000,000
barras
US DOLLARS
20.0%
21.5%
36.4%
41.8%
19.6%
16.0%
37.6%
13.5%
7.2%
23.0
39.7%
14.7%
36.6%
42.9%
28.1%
Trabajadores
INTRADEVCO INDUSTRIAL S.A.
SAPOLIO GENERA MS TRABAJO PARA MS PERUANOS
1991199219931994199519961997199819992000200120022003HOY
Trabajadores628498123136173186210240334383462550620
Trabajadores
0
0
0
0
0
0
0
0
0
0
0
0
0
0
TRABAJADORES
reas ingles
INTRADEVCO INDUSTRIAL S.A.
Annual Sales
US Dollars
199119921993199419951996199719981999200020012002200320042005(E)2006(E)
2,080,4772,664,0663,807,8755,204,3045,940,6058,341,93310,260,01310,995,92112,480,75117,175,24019,931,45223,828,62433,787,29246,078,87255,000,00066,000,000
reas ingles
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
US Dollars
Hoja7
&A
Pgina &P
Hoja8
&A
Pgina &P
Hoja9
&A
Pgina &P
Hoja10
&A
Pgina &P
Hoja11
&A
Pgina &P
Hoja12
&A
Pgina &P
Hoja13
&A
Pgina &P
Hoja14
&A
Pgina &P
Hoja15
&A
Pgina &P
Hoja16
&A
Pgina &P
Propsito de ITDC 2006 2010:Doblar las ventas en 5 aos
Grfico1
70000000
85000000
97000000
108000000
120000000
5 YEAR GOAL: US$120,000,000.00
US DOLLARS
+21.4%
+14.1%
+11.3%
+11.1%
39.7%
23.0
7.2%
13.5%
37.6%
16.0%
19.6%
41.8%
36.4%
21.5%
20.0%
+27.3%
reas
INTRADEVCO INDUSTRIAL S.A.
Ventas Anuales
Dlares U.S.(Sin IGV)
199119921993199419951996199719981999200020012002200320042005(E)
2,080,4772,664,0663,807,8755,204,3045,940,6058,341,93310,260,01310,995,92112,480,75117,175,24019,931,45223,828,62433,787,29246,078,87255,000,000
Notas:1.- El poco crecimiento de los aos 1998 y 1999 se debi a la prdida de la licenciatura de SC Johnson.
2.- El mayor crecimiento a partir del ao 1999, se debe al ingreso en categoras "mayores", como Lavavajillas y Detergentes.
3.- La proyeccin de crecimiento para los ltimos aos, est basada en una agresiva participacin en las categoras de aseo personal.
reas
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
barras
INTRADEVCO INDUSTRIAL S.A.
Ventas Anuales
Dlares U.S.
199119921993199419951996199719981999200020012002200320042005(E)2006(E)
2,080,4772,664,0663,807,8755,204,3045,940,6058,341,93310,260,01310,995,92112,480,75117,175,24019,931,45223,828,62433,787,29246,078,87256,000,00067,000,000
barras
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
US DOLLARS
20.0%
21.5%
36.4%
41.8%
19.6%
16.0%
37.6%
13.5%
7.2%
23.0
39.7%
14.7%
36.6%
42.9%
28.1%
barras 06-10
INTRADEVCO INDUSTRIAL S.A.
Ventas Anuales
Dlares U.S.
2006(E)2007(E)2008(E)2009(E)2010(E)
70,000,00085,000,00097,000,000108,000,000120,000,000
barras 06-10
0
0
0
0
0
5 YEAR GOAL: US$120 Mill.
US DOLLARS
+27.3%
20.0%
21.5%
36.4%
41.8%
19.6%
16.0%
37.6%
13.5%
7.2%
23.0
39.7%
+11.1%
+11.3%
+14.1%
+21.4%
Trabajadores
INTRADEVCO INDUSTRIAL S.A.
SAPOLIO GENERA MS TRABAJO PARA MS PERUANOS
1991199219931994199519961997199819992000200120022003HOY
Trabajadores628498123136173186210240334383462550620
Trabajadores
0
0
0
0
0
0
0
0
0
0
0
0
0
0
TRABAJADORES
reas ingles
INTRADEVCO INDUSTRIAL S.A.
Annual Sales
US Dollars
199119921993199419951996199719981999200020012002200320042005(E)2006(E)
2,080,4772,664,0663,807,8755,204,3045,940,6058,341,93310,260,01310,995,92112,480,75117,175,24019,931,45223,828,62433,787,29246,078,87255,000,00066,000,000
reas ingles
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
US Dollars
Hoja7
&A
Pgina &P
Hoja8
&A
Pgina &P
Hoja9
&A
Pgina &P
Hoja10
&A
Pgina &P
Hoja11
&A
Pgina &P
Hoja12
&A
Pgina &P
Hoja13
&A
Pgina &P
Hoja14
&A
Pgina &P
Hoja15
&A
Pgina &P
Hoja16
&A
Pgina &P
Resultados de Intradevco1992
3 Categorias50 SKUsTotal Ventas $2mm
2004
39 Categorias580 SKUsTotal Ventas $46 mmCrecimiento en 12 aos: 2,200%
Pasta Dental
Grfico1
261570
5058720
7755760
8152610
SALES $ (before tax)
+162%
+53.3%
+5.1%
Lavavajilla
INTRADEVCO INDUSTRIAL S.A
DISHWASHING CREAM
Sales - US$ and S.O.M.
19981999200020012002200320042005(E)
SALES $ (before tax)1,031,7451,620,2821,920,0292,146,1373,755,5504,730,0005,021,8006,000,000
SALES M.T.1,0871,7592,2182,7225,3366,7997,0329,200
S.O.M. (%)13.320.926.430.142.346.545.052.0
Lavavajilla
0
0
0
0
0
0
0
0
SALES in US DOLLARS
+19.5%
+6.2%
+26%
+75%
+12%
+18%
+57%
Pulidores
INTRADEVCO INDUSTRIAL S.A
SCOURING POWDERS
Sales - US$ and S.O.M.
199719981999200020012002200320042005(E)
SALES $ (before tax)159,338258,106220,130213,171257,425291,432299,830320,080350,000
SALES M.T.195331270266316381387395420
S.O.M. (%)42.568.542.356.367.378.380.082.085.0
Pulidores
0
0
0
0
0
0
0
0
0
SALES $ (before tax)
SALES in US DOLLARS
+10%
+6.7%
+15%
+13%
+21%
-3%
-15%
+62%
Detergente
INTRADEVCO INDUSTRIAL S.A
LAUNDRY DETERGENTS
Sales - US$ and S.O.M.
1999200020012002200320042005(E)
SALES $ (before tax)2,407,6986,415,6967,576,2078,330,0009,418,77012,670,66015,000,000
SALES M.T.2,3246,8098,2138,62010,25313,35317,000
S.O.M. (%)3.710.012.112.312.413.514.0
Detergente
0
0
0
0
0
0
0
SALES in US DOLLARS
+18.4%
+166%
+18%
+10%
+12%
+34.5%
Ceras
INTRADEVCO INDUSTRIAL S.A
FLOOR CARE
Sales - US$ and S.O.M.
1999200020012002200320042005(E)
SALES $ (before tax)291,2491,084,7541,483,3721,685,8252,051,6282,654,1923,580,000
SALES M.T.2057299761,1531,6971,7822,350
S.O.M. (%)1.43.08.07.114.717.623.132.0
Ceras
0
0
0
0
0
0
0
SALES in US DOLLARS
+35%
+29.4%
+21.7%
+13.6%
+36.7%
+272%
Limpiatodo
INTRADEVCO INDUSTRIAL S.A
ALL PURPOSE CLEANER
Sales - US$ and S.O.M.
20012002200320042005(E)
SALES $ (before tax)38,320181,380273,416442,640520,000
SALES M.T.49225410660780
S.O.M. (%)1.43.010.012.522.025.0
Limpiatodo
0
0
0
0
0
SALES in US DOLLARS
+18%
-16.5%
+17.5%
+62%
+51%
+373%
Desinfectantes
INTRADEVCO INDUSTRIAL S.A
DISINFECTANTS
Sales - US$ and S.O.M.
1999200020012002200320042005(E)
SALES $ (before tax)29,590213,818301,526321,026336,178280,800330,000
SALES M.T.28199343362399292350
S.O.M. (%)1.43.07.010.011.011.28.711.0
Desinfectantes
0
0
0
0
0
0
0
SALES in US DOLLARS
+18%
-16.5%
+4.7%
+6%
+41%
+623%
Terceros
INTRADEVCO INDUSTRIAL S.A
PRIVATE LABEL PRODUCTS - CHAINSTORES
Sales - US$
1999200020012002200320042005(E)
SALES $ (before tax)67,895474,716770,386761,5931,016,939689,752800,000
Terceros
0
0
0
0
0
0
0
SALES in US DOLLARS
+16%
-32.2%
+33.5%
-1.1%
+62.3%
+600%
Lustramuebles
INTRADEVCO INDUSTRIAL S.A
FURNITURE CARE
Sales - US$ and S.O.M.
1999200020012002200320042005(E)
SALES $ (before tax)25,78794,534160,675213,349255,960300,780370,000
SALES M.T.72441598084100
S.O.M. (%)1.43.412.820.727.534.739.645.0
Lustramuebles
0
0
0
0
0
0
0
SALES in US DOLLARS
+23%
+17.5%
+20%
+33%
+70%
+267%
Limpiadores
INTRADEVCO INDUSTRIAL S.A
HARD SURFACE CLEANERS
Sales - US$ and S.O.M.
1999200020012002200320042005(E)
SALES $ (before tax)40,104181,603225,886271,628326,354440,634505,000
S.O.M. (%)1.43.214.318.924.828.529.434.0
Limpiadores
0
0
0
0
0
0
0
SALES in US DOLLARS
+14.5%
+35%
+20.1%
+20.2%
+24.4%
+353%
Desatorador
INTRADEVCO INDUSTRIAL S.A
DRAIN CLEANERS
Sales - US$ and S.O.M.
1999200020012002200320042005(E)
SALES $ (before tax)6,02842,69644,89043,14354,00561,98878,000
SALES M.T.6384340525670
S.O.M. (%)1.43.012.815.614.618.022.026.0
Desatorador
0
0
0
0
0
0
0
SALES in US DOLLARS
+25.8%
+14.8%
+25.2%
-4%
+5%
+608%
Ambientadores
INTRADEVCO INDUSTRIAL S.A
AIR CARE
Sales - US$ and S.O.M.
200020012002200320042005(E)
SALES $ (before tax)2,89374,062416,844522,827762,090880,000
SALES M.T.115125164270360
S.O.M. (%)1.4NDNDND14.318.521.0
Ambientadores
0
0
0
0
0
0
SALES in US DOLLARS
+15.5%
+45.8%
+25.4%
+463%
+2,460%
Desodorante
INTRADEVCO INDUSTRIAL S.A
SPRAY DEODORANT
Sales - US$ and S.O.M.
200320042005(E)
SALES $ (before tax)957,9701,701,6001,858,130
SALES in M.T.110235250
S.O.M. (%)12.27%14.90%16.31%
Desodorante
0
0
0
SALES $ (before tax)
SALES in US DOLLARS
+9.2%
+77.6%
Crema Dental
INTRADEVCO INDUSTRIAL S.A
TOOTHPASTE
Sales - US$ and S.O.M.
2002200320042005(E)
SALES $ (before tax)261,5705,058,7207,755,7608,700,000
SALES in M.T.801,7002,6002,800
S.O.M. (%)0.04%16.61%30.55%32.00%
Crema Dental
SALES $ (before tax)
SALES in US DOLLARS
+5.1%
+53.3%
+162%
Insecticida
INTRADEVCO INDUSTRIAL S.A
INSECTICIDES
Sales - US$ ans S.O.M.
20012002200320042005(E)
SALES $ (before tax)83,536849,374983,5501,933,7052,320,000
SALES in M.T.16188276498600
S.O.M. (%)25.727.336.740.0
Insecticida
0
0
0
0
0
SALES $ (before tax)
SALES in US DOLLARS
+20%
+96.6%
+15.8%
+916%
Betn
INTRADEVCO INDUSTRIAL S.A
KIWI SHOE POLISH
Sales - US$ and S.O.M.
19981999200020012002200320042005(E)
SALES $ (before tax)4,588,2634,625,1584,945,6374,880,9704,706,0834,231,6414,295,1545,150,000
SALES M.T.9751,1361,2081,1861,2071,1001,0791,264
S.O.M. (%)7582848788807585
Betn
0
0
0
0
0
0
0
0
SALES in US DOLLARS
+20%
+1.5%
-10.1%
-3.6%
-1.3%
+6.9%
+1%
Grfico2
261570
5058720
7755760
8700000
SALES $ (before tax)
SALES in US DOLLARS
+162%
+53.3%
+12.1%
Grfico1
261570
5058720
7755760
8152610
SALES $ (before tax)
+162%
+53.3%
+5.1%
Lavavajilla
INTRADEVCO INDUSTRIAL S.A
DISHWASHING CREAM
Sales - US$ and S.O.M.
19981999200020012002200320042005(E)
SALES $ (before tax)1,031,7451,620,2821,920,0292,146,1373,755,5504,730,0005,021,8006,000,000
SALES M.T.1,0871,7592,2182,7225,3366,7997,0329,200
S.O.M. (%)13.320.926.430.142.346.545.052.0
Lavavajilla
0
0
0
0
0
0
0
0
SALES in US DOLLARS
+19.5%
+6.2%
+26%
+75%
+12%
+18%
+57%
Pulidores
INTRADEVCO INDUSTRIAL S.A
SCOURING POWDERS
Sales - US$ and S.O.M.
199719981999200020012002200320042005(E)
SALES $ (before tax)159,338258,106220,130213,171257,425291,432299,830320,080350,000
SALES M.T.195331270266316381387395420
S.O.M. (%)42.568.542.356.367.378.380.082.085.0
Pulidores
0
0
0
0
0
0
0
0
0
SALES $ (before tax)
SALES in US DOLLARS
+10%
+6.7%
+15%
+13%
+21%
-3%
-15%
+62%
Detergente
INTRADEVCO INDUSTRIAL S.A
LAUNDRY DETERGENTS
Sales - US$ and S.O.M.
1999200020012002200320042005(E)
SALES $ (before tax)2,407,6986,415,6967,576,2078,330,0009,418,77012,670,66015,000,000
SALES M.T.2,3246,8098,2138,62010,25313,35317,000
S.O.M. (%)3.710.012.112.312.413.514.0
Detergente
0
0
0
0
0
0
0
SALES in US DOLLARS
+18.4%
+166%
+18%
+10%
+12%
+34.5%
Ceras
INTRADEVCO INDUSTRIAL S.A
FLOOR CARE
Sales - US$ and S.O.M.
1999200020012002200320042005(E)
SALES $ (before tax)291,2491,084,7541,483,3721,685,8252,051,6282,654,1923,580,000
SALES M.T.2057299761,1531,6971,7822,350
S.O.M. (%)1.43.08.07.114.717.623.132.0
Ceras
0
0
0
0
0
0
0
SALES in US DOLLARS
+35%
+29.4%
+21.7%
+13.6%
+36.7%
+272%
Limpiatodo
INTRADEVCO INDUSTRIAL S.A
ALL PURPOSE CLEANER
Sales - US$ and S.O.M.
20012002200320042005(E)
SALES $ (before tax)38,320181,380273,416442,640520,000
SALES M.T.49225410660780
S.O.M. (%)1.43.010.012.522.025.0
Limpiatodo
0
0
0
0
0
SALES in US DOLLARS
+18%
-16.5%
+17.5%
+62%
+51%
+373%
Desinfectantes
INTRADEVCO INDUSTRIAL S.A
DISINFECTANTS
Sales - US$ and S.O.M.
1999200020012002200320042005(E)
SALES $ (before tax)29,590213,818301,526321,026336,178280,800330,000
SALES M.T.28199343362399292350
S.O.M. (%)1.43.07.010.011.011.28.711.0
Desinfectantes
0
0
0
0
0
0
0
SALES in US DOLLARS
+18%
-16.5%
+4.7%
+6%
+41%
+623%
Terceros
INTRADEVCO INDUSTRIAL S.A
PRIVATE LABEL PRODUCTS - CHAINSTORES
Sales - US$
1999200020012002200320042005(E)
SALES $ (before tax)67,895474,716770,386761,5931,016,939689,752800,000
Terceros
0
0
0
0
0
0
0
SALES in US DOLLARS
+16%
-32.2%
+33.5%
-1.1%
+62.3%
+600%
Lustramuebles
INTRADEVCO INDUSTRIAL S.A
FURNITURE CARE
Sales - US$ and S.O.M.
1999200020012002200320042005(E)
SALES $ (before tax)25,78794,534160,675213,349255,960300,780370,000
SALES M.T.72441598084100
S.O.M. (%)1.43.412.820.727.534.739.645.0
Lustramuebles
0
0
0
0
0
0
0
SALES in US DOLLARS
+23%
+17.5%
+20%
+33%
+70%
+267%
Limpiadores
INTRADEVCO INDUSTRIAL S.A
HARD SURFACE CLEANERS
Sales - US$ and S.O.M.
1999200020012002200320042005(E)
SALES $ (before tax)40,104181,603225,886271,628326,354440,634505,000
S.O.M. (%)1.43.214.318.924.828.529.434.0
Limpiadores
0
0
0
0
0
0
0
SALES in US DOLLARS
+14.5%
+35%
+20.1%
+20.2%
+24.4%
+353%
Desatorador
INTRADEVCO INDUSTRIAL S.A
DRAIN CLEANERS
Sales - US$ and S.O.M.
1999200020012002200320042005(E)
SALES $ (before tax)6,02842,69644,89043,14354,00561,98878,000
SALES M.T.6384340525670
S.O.M. (%)1.43.012.815.614.618.022.026.0
Desatorador
0
0
0
0
0
0
0
SALES in US DOLLARS
+25.8%
+14.8%
+25.2%
-4%
+5%
+608%
Ambientadores
INTRADEVCO INDUSTRIAL S.A
AIR CARE
Sales - US$ and S.O.M.
200020012002200320042005(E)
SALES $ (before tax)2,89374,062416,844522,827762,090880,000
SALES M.T.115125164270360
S.O.M. (%)1.4NDNDND14.318.521.0
Ambientadores
0
0
0
0
0
0
SALES in US DOLLARS
+15.5%
+45.8%
+25.4%
+463%
+2,460%
Desodorante
INTRADEVCO INDUSTRIAL S.A
SPRAY DEODORANT
Sales - US$ and S.O.M.
200320042005(E)
SALES $ (before tax)957,9701,701,6001,858,130
SALES in M.T.110235250
S.O.M. (%)12.27%14.90%16.31%
Desodorante
0
0
0
SALES $ (before tax)
SALES in US DOLLARS
+9.2%
+77.6%
Crema Dental
INTRADEVCO INDUSTRIAL S.A
TOOTHPASTE
Sales - US$ and S.O.M.
2002200320042005(E)
SALES $ (before tax)261,5705,058,7207,755,7608,700,000
SALES in M.T.801,7002,6002,800
S.O.M. (%)0.04%16.61%30.55%32.00%
Crema Dental
0
0
0
0
SALES $ (before tax)
SALES in US DOLLARS
+5.1%
+53.3%
+162%
Insecticida
INTRADEVCO INDUSTRIAL S.A
INSECTICIDES
Sales - US$ ans S.O.M.
20012002200320042005(E)
SALES $ (before tax)83,536849,374983,5501,933,7052,320,000
SALES in M.T.16188276498600
S.O.M. (%)25.727.336.740.0
Insecticida
0
0
0
0
0
SALES $ (before tax)
SALES in US DOLLARS
+20%
+96.6%
+15.8%
+916%
Betn
INTRADEVCO INDUSTRIAL S.A
KIWI SHOE POLISH
Sales - US$ and S.O.M.
19981999200020012002200320042005(E)
SALES $ (before tax)4,588,2634,625,1584,945,6374,880,9704,706,0834,231,6414,295,1545,150,000
SALES M.T.9751,1361,2081,1861,2071,1001,0791,264
S.O.M. (%)7582848788807585
Betn
0
0
0
0
0
0
0
0
SALES in US DOLLARS
+20%
+1.5%
-10.1%
-3.6%
-1.3%
+6.9%
+1%
Desodorante en Aerosol
Grfico1
110
235
250
SALES in M.T.
+114%
+6.4%
Lavavajilla
INTRADEVCO INDUSTRIAL S.A
DISHWASHING CREAM
Sales in M.T., US$ and S.O.M.
19981999200020012002200320042005(E)
SALES M.T.1,0871,7592,2182,7225,3366,7997,0329,200
SALES $ (before tax)1,031,7451,620,2821,920,0292,146,1373,755,5504,730,0005,021,8006,000,000
S.O.M. (%)13.320.926.430.142.346.545.052.0
Lavavajilla
0
0
0
0
0
0
0
0
SALES M.T.
+30.8%
+3.4%
+27.4%
+96%
+22.7%
+26.1%
+61.8%
Pulidores
INTRADEVCO INDUSTRIAL S.A
SCOURING POWDERS
Sales in M.T., US$ and S.O.M.
199719981999200020012002200320042005(E)
SALES M.T.195331270266316381387395420
SALES $ (before tax)159,338258,106220,130213,171257,425291,432299,830320,080350,000
S.O.M. (%)42.568.542.356.367.378.380.082.085.0
Pulidores
0
0
0
0
0
0
0
0
0
SALES M.T.
+6.3%
+2.1%
+1.6%
+20.6%
+18.8%
-1.5%
-18.4%
+69.7%
Detergente
INTRADEVCO INDUSTRIAL S.A
LAUNDRY DETERGENTS
Sales in M.T., US$ and S.O.M.
1999200020012002200320042005(E)
SALES M.T.2,3246,8098,2138,62010,25313,35317,000
SALES $ (before tax)2,407,6986,415,6967,576,2078,330,0009,418,77012,670,66015,000,000
S.O.M. (%)3.710.012.112.312.413.516.5
Detergente
0
0
0
0
0
0
0
SALES M.T.
+27.3%
+30.2%
+18.9%
+5.0%
+20.6%
+193%
Ceras
INTRADEVCO INDUSTRIAL S.A
FLOOR CARE
Sales in M.T., US$ and S.O.M.
1999200020012002200320042005(E)
SALES M.T.2057299761,1531,6971,7822,350
SALES $ (before tax)291,2491,084,7541,483,3721,685,8252,051,6282,654,1923,580,000
S.O.M. (%)1.43.08.07.114.717.623.132.0
Ceras
0
0
0
0
0
0
0
SALES M.T.
+31.9%
+5.0%
+47.2%
+18.1%
+33.9%
+256%
Limpiatodo
INTRADEVCO INDUSTRIAL S.A
ALL PURPOSE CLEANER
Sales in M.T., US$ and S.O.M.
20012002200320042005(E)
SALES M.T.49225410660780
SALES $ (before tax)38,320181,380273,416442,640520,000
S.O.M. (%)1.43.010.012.522.025.0
Limpiatodo
0
0
0
0
0
SALES M.T.
+18.2%
+61%
+82.2%
+359%
Desinfectantes
INTRADEVCO INDUSTRIAL S.A
DISINFECTANTS
Sales in M.T., US$ and S.O.M.
1999200020012002200320042005(E)
SALES M.T.28199343362399292350
SALES $ (before tax)29,590213,818301,526321,026336,178280,800330,000
S.O.M. (%)1.43.07.010.011.011.28.711.0
Desinfectantes
0
0
0
0
0
0
0
SALES M.T.
+20%
-26.8%
+10.2%
+5.5%
+72.4%
+611%
Terceros
INTRADEVCO INDUSTRIAL S.A
PRIVATE LABEL PRODUCTS - CHAINSTORES
Sales - US$
1999200020012002200320042005(E)
SALES $ (before tax)67,895474,716770,386761,5931,016,939689,752800,000
Terceros
0
0
0
0
0
0
0
SALES in US DOLLARS
+16%
-32.2%
+33.5%
-1.1%
+62.3%
+600%
Lustramuebles
INTRADEVCO INDUSTRIAL S.A
FURNITURE CARE
Sales in M.T., US$ and S.O.M.
1999200020012002200320042005(E)
SALES M.T.72441598084100
SALES $ (before tax)25,78794,534160,675213,349255,960300,780370,000
S.O.M. (%)1.43.412.820.727.534.739.645.0
Lustramuebles
0
0
0
0
0
0
0
SALES M.T.
+19.0%
+5.0%
+35.6%
+43.9%
+70.8%
+243%
Limpiadores
INTRADEVCO INDUSTRIAL S.A
HARD SURFACE CLEANERS
Sales in M.T., US$ and S.O.M.
1999200020012002200320042005(E)
SALES M.T.2297117142170244300
SALES $ (before tax)40,104181,603225,886271,628326,354440,634505,000
S.O.M. (%)1.43.214.318.924.828.529.434.0
Limpiadores
0
0
0
0
0
0
0
SALES M.T.
+23%
+43.5%
+19.7%
+21.4%
+20.6%
+341%
Desatorador
INTRADEVCO INDUSTRIAL S.A
DRAIN CLEANERS
Sales in M.T., US$ and S.O.M.
1999200020012002200320042005(E)
SALES M.T.6384340525670
SALES $ (before tax)6,02842,69644,89043,14354,00561,98878,000
S.O.M. (%)1.43.012.815.614.618.022.026.0
Desatorador
0
0
0
0
0
0
0
SALES M.T.
+25%
+7.7%
+30%
-7.0%
+13.2%
+533%
Ambientadores
INTRADEVCO INDUSTRIAL S.A
AIR CARE
Sales in M.T., US$ and S.O.M.
200020012002200320042005(E)
SALES M.T.115125164270360
SALES $ (before tax)2,89374,062416,844522,827762,090880,000
S.O.M. (%)1.4NDNDND14.318.521.0
Ambientadores
0
0
0
0
0
0
SALES M.T.
+33.3%
+64.6%
+31.2%
+733%
+1400%
Desodorante
INTRADEVCO INDUSTRIAL S.A
SPRAY DEODORANT
Sales in M.T., US$ and S.O.M.
200320042005(E)
SALES in M.T.110235250
SALES $ (before tax)957,9701,701,6001,858,130
S.O.M. (%)12.27%14.90%16.31%
Desodorante
0
0
0
SALES in M.T.
+6.4%
+114%
Crema Dental
INTRADEVCO INDUSTRIAL S.A
TOOTHPASTE
Sales in M.T., US$ and S.O.M.
2002200320042005(E)
SALES in M.T.801,7002,6002,800
SALES $ (before tax)261,5705,058,7207,755,7608,152,610
S.O.M. (%)0.04%16.61%30.55%32.00%
Crema Dental
0
0
0
0
SALES in M.T.
+7.7%
+52.9%
+2025%
Insecticida
INTRADEVCO INDUSTRIAL S.A
INSECTICIDES
Sales in M.T., US$ and S.O.M.
20012002200320042005(E)
SALES in M.T.16188276498600
SALES $ (before tax)83,536849,374983,5502,239,1642,320,000
S.O.M. (%)25.727.336.740.0
Insecticida
0
0
0
0
0
SALES in M.T.
+20.5%
+80.4%
+46.8%
+1075%
W.C.
INTRADEVCO INDUSTRIAL S.A
TOILET CARE
Sales in M.T., US$ and S.O.M.
1999200020012002200320042005(E)
SALES M.T.636436473118140
SALES $ (before tax)25,590153,562170,187184,539241,139321,424380,000
S.O.M. (%)1.4
W.C.
0
0
0
0
0
0
0
SALES M.T.
+18.6%
+61.6%
+14.1%
+48.8%
+19.4%
+500%
Kiwi
INTRADEVCO INDUSTRIAL S.A
KIWI SHOE POLISH
Sales in M.T., US$ and S.O.M.
19981999200020012002200320042005(E)
SALES M.T.9751,1731,3121,3461,4211,3081,2861,500
SALES $ (before tax)4,588,2634,625,1584,945,6374,880,9704,706,0834,231,6414,295,1545,150,000
S.O.M. (%)7582848788807593
Kiwi
0
0
0
0
0
0
0
0
SALES M.T.
+16.6%
-1.7%
-7.9%
+5.6%
+2.6%
+11.8%
+20.3%
Trabajo para mas PeruanosEn 10 aos, el empleo en Intradevco creci 787%, de 62 a 550 trabajadores al da de hoy.
Sapolio Genera ms Trabajo
Grfico2
134
136
157
186
210
236
334
383
462
594
701
Trabajadores
Hoja1
19941995199619971998199920002001200220032004
134136157186210236334383462594701
Hoja1
0
0
0
0
0
0
0
0
0
0
0
Hoja2
Hoja3
AGROINDUSTRIAS BACKUS S.A.
Grfico1
20000000
19000000
24000000
30000000
35000000
VENTAS $ (sin IGV)
VENTAS $ (sin IGV)
-5%
+26.3
+25%
+16.6
Lavavajilla
INTRADEVCO INDUSTRIAL S.A
Lavavajillas en Crema
Ventas US$ y Participacin de Mercado
19981999200020012002200320042005(E)
VENTAS $ (sin IGV)1,031,7451,620,2821,920,0292,146,1373,755,5504,730,0005,021,8005,700,000
Participacin (%)13.320.926.430.142.346.545.050.0
Lavavajilla
0
0
0
0
0
0
0
0
VENTAS en DLARES
+13.5%
+6.2%
+26%
+75%
+12%
+18%
+57%
Pulidores
INTRADEVCO INDUSTRIAL S.A
Pulidores
Ventas US$ y Participacin de Mercado
199719981999200020012002200320042005(E)
VENTAS $ (sin IGV)159,338258,106220,130213,171257,425291,432299,830320,080350,000
Participacin (%)42.568.542.356.367.378.380.082.085.0
Pulidores
0
0
0
0
0
0
0
0
0
VENTAS $ (sin IGV)
VENTAS en DLARES
+10%
+6.7%
+15%
+13%
+21%
-3%
-15%
+62%
Detergente
INTRADEVCO INDUSTRIAL S.A
Detergentes
Ventas US$ y Participacin de Mercado
1999200020012002200320042005(E)
VENTAS $ (sin IGV)2,407,6986,415,6967,576,2078,330,0009,418,77012,670,66014,200,000
Participacin (%)3.710.012.112.312.413.514.0
Detergente
0
0
0
0
0
0
0
VENTAS en DLARES
+12%
+166%
+18%
+10%
+12%
+34.5%
Ceras
INTRADEVCO INDUSTRIAL S.A
Ceras para Pisos Sapolio
Ventas US$ y Participacin de Mercado
1999200020012002200320042005(E)
VENTAS $(sin IGV)291,2491,084,7541,483,3721,685,8252,051,6282,654,1923,500,000
Participacin (%)1.43.08.07.114.717.623.130.5
Ceras
0
0
0
0
0
0
0
VENTAS en DLARES
+31.9%
+29.4%
+21.7%
+13.6%
+36.7%
+272%
Limpiatodo
INTRADEVCO INDUSTRIAL S.A
Limpiatodo Sapolio
Ventas US$ y Participacin de Mercado
20012002200320042005(E)
VENTAS $(sin IGV)38,320181,380273,416442,640520,000
(Julio)
Participacin (%)1.43.010.012.522.025.0
Limpiatodo
0
0
0
0
0
VENTAS en DLARES
+18%
-16.5%
+17.5%
+62%
+51%
+373%
Desinfectantes
INTRADEVCO INDUSTRIAL S.A
Desinfectantes Sapolio
Ventas US$ y Participacin de Mercado
1999200020012002200320042005(E)
VENTAS $(sin IGV)29,590213,818301,526321,026336,178280,800330,000
Participacin (%)1.43.07.010.011.011.28.711.0
Desinfectantes
0
0
0
0
0
0
0
VENTAS en DLARES
+18%
-16.5%
+4.7%
+6%
+41%
+623%
Terceros
INTRADEVCO INDUSTRIAL S.A
Productos Wong/Metro
Ventas US$
1999200020012002200320042005(E)
VENTAS $(sin IGV)67,895474,716770,386761,5931,016,939689,752800,000
Terceros
0
0
0
0
0
0
0
VENTAS en DLARES
+16%
-32.2%
+33.5%
-1.1%
+62.3%
+600%
Lustramuebles
INTRADEVCO INDUSTRIAL S.A
Lustramuebles Premio
Ventas US$ y Participacin de Mercado
1999200020012002200320042005(E)
VENTAS $(sin IGV)25,78794,534160,675213,349255,960300,780345,000
Participacin (%)1.43.412.820.727.534.739.645.0
Lustramuebles
0
0
0
0
0
0
0
VENTAS en DLARES
+15%
+17.5%
+20%
+33%
+70%
+267%
Limpiadores
INTRADEVCO INDUSTRIAL S.A
Limpiadores de Superficies Sapolio
Ventas US$ y Participacin de Mercado
1999200020012002200320042005(E)
VENTAS $(sin IGV)40,104181,603225,886271,628326,354440,634505,000
Participacin (%)1.43.214.318.924.828.529.434.0
Limpiadores
0
0
0
0
0
0
0
VENTAS en DLARES
+14.5%
+35%
+20.1%
+20.2%
+24.4%
+353%
Desatorador
INTRADEVCO INDUSTRIAL S.A
Desatoradores Sapolio
Ventas US$ y Participacin de Mercado
1999200020012002200320042005(E)
VENTAS $(sin IGV)6,02842,69644,89043,14354,00561,98878,000
Participacin (%)1.43.012.815.614.618.022.026.0
Desatorador
0
0
0
0
0
0
0
VENTAS en DLARES
+25.8%
+14.8%
+25.2%
-4%
+5%
+608%
Ambientadores
INTRADEVCO INDUSTRIAL S.A
Cuidado del Aire
Ventas US$ y Participacin de Mercado
200020012002200320042005(E)
VENTAS $(sin IGV)2,89374,062416,844522,827762,090880,000
Participacin (%)1.4NDNDND14.318.521.0
Ambientadores
0
0
0
0
0
0
VENTAS en DLARES
+15.5%
+45.8%
+25.4%
+463%
+2,460%
Insecticida
INTRADEVCO INDUSTRIAL S.A
Insecticidas
Ventas US$ y Participacin de Mercado
20012002200320042005(E)
VENTAS $ (sin IGV)83,536849,374983,5501,933,7052,320,000
Participacin (%)25.727.336.740.0
Insecticida
0
0
0
0
0
Ventas en Dlares
+20%
+96.6%
+15.8%
+916%
Backus
INTRADEVCO INDUSTRIAL S.A
AGROINDUSTRIAS BACKUS
Ventas US$
20032004200520062007
VENTAS $ (sin IGV)20,000,00019,000,00024,000,00030,000,00035,000,000
Backus
0
0
0
0
0
VENTAS $ (sin IGV)
VENTAS $ (sin IGV)
+16.6
+25%
+26.3
-5%
Hoja3
ESTRATEGIA de PRODUCTOS:Esprragos en todas sus formas: fresco, enlatado y congelado, con un total de 2,000ha. propias y asociadas.En alcachofa, ampliaremos hasta alcanzar las 500 ha.En pimiento piquillo para el mercado Espaol se llegar hasta 400 ha.Limn: Se cuenta con 100 ha. propias, pero se acopia con terceros hasta el equivalente de 500 ha.En maracuy se cuentan con 200 ha, pero se tratar de llegar hasta 500 ha. con ayuda de terceros.En mango se acopia de terceros, principalmente para fabricar pulpa para exportacin. Se est estudiando una lnea hidrotrmica para procesar fruta para el mercado USA, con un potencial de hasta 3MM de cajas por ao.
Cmo Triunfar en la Vida?
Amor por la Etica
Cmo Triunfar en la Vida?
Amor por el Trabajo
Cmo Triunfar en la Vida?
Amor por el Per
GRACIAS!