Ads in Saudi Arabia

Transforming censorship into art

“Censor anything but the bikini.”

CHANGE is an international upscale brand providing quality lingerie, swimwear and homewear. The objective of the ad was to announce the launch of CHANGE in Jeddah, Saudi Arabia. The ads' main focus is to utilize the concept behind censorship in Saudi Arabia to pull focus on the Brand's product line and to transform censorship into art. The ads are all in English, as they target an upscale bilingual audience.

“Edit anything but the bra.”

Pepsi: “Pool”

Agency: Impact BBDO, Jeddah, Saudi Arabia

7UP: “Snowflake”

“Refreshingly cool drink”Agency: Impact BBDO, Jeddah, Saudi Arabia

Axe: “Screws”

Created for Saudi Arabia

Almari Fresh Juice

“ Because we aspire for the best we have sent our experts to ___ (Egypt, Brazil, India) to choose the best ingredients. They came back with a big story... (Arabic proverb) And the story is on this pack.” Advertising Agency: Memac Ogilvy & Mather, Jeddah, Saudi Arabia

Guava Egypt Orange Brazil

Mango India

*Interesting to see the representations of the 3 different countries

Goody Hot Sauce: “Flaming Tongue”

Agency: Impact BBDO, Jeddah, Saudi Arabia

Gold’s Gym: Bridal Bootcamp

“Intensive weight loss program for brides to be”Ad agency: TBWA/RAAD Saudi Arabia

Sony Bravia: “Summer 2007”

Agency: Promoaction DDB, Saudi Arabia

Volvo S80: “IQ Driven”

Advertising Agency: Memac Ogilvy & Mather, Jeddah, Saudi Arabia

Mirage Travel Tours: “Hammock”

“How about a tropical break?” Agency: Impact BBDO, Jeddah, Saudi Arabia