20
T 0292 000 7629 F 0844 357 2197 E [email protected] W studentenergyproject.com A The Student Energy Project, The Maltings, East Tyndall St, Cardiff, CF24 5EZ SAVE ENERGY EARN REWARDS
T 0292 000 7629 F 0844 357 2197 E [email protected] W studentenergyproject.com
A The Student Energy Project, The Maltings, East Tyndall St, Cardiff, CF24 5EZ
SAVE ENERGYEARN REWARDS
CONTENTSSECTION#1 SAVE ENERGY, EARN REWARDS 5
Project Summary 6
Key Numbers & Figures 7
Why Does TSEP Exist? 8
Some Basic Facts About Us 9
The ‘Typical’ Student 10
What’s In It For Me? 12
The 6 Steps of TSEP 13
The Points System 14
Working With TSEP 15
Student Reps 16
How It Works 17
Claiming Rewards 20
SECTION#2 THE ONLY RESOURCE DEDICATEDTO STUDENTS, ENERGY & THE ENVIRONMENT 22
Student Access Via The Free Access Website 24
The Benefits 25
SECTION#3 CORPORATE OPPORTUNITIES FOR STUDENTS,ENERGY & SUSTAINABILITY EXPOSURE 26
Corporate Partner Opportunities & Rate Card 28
SECTION#4 REWARD PARTNERS & FREQUENTLY ASKED QUESTIONS 32
Reward Partners 34
What Will My Reward Look Like 35
Reward page Requirements 36
FAQ 37
SECTION #1
SAVE ENERGYEARN REWARDS
The Student Energy Project (TSEP) is a new initiative by amber energy and ask4 designed to lower energy consumption in student accommodation. The project educates and inspires the student generation to lead a more sustainable life and to develop the right habits to take with them after leaving their accommodation.
TSEP takes its inspiration from the ‘typical student’ who wants to know ‘what’s in it for me?!’ when asked to lower their energy
consumption.
TSEP delivers on this question for the student, the building owner, and its stakeholders*
• Students receive reward points for every unit (kWH) of energy they don’t use and can trade these reward points in using their own online portal.
• Building owners achieve greater control over their energy costs, greater visibility on where and how energy is being used reduced energy usage, and an improved relationship with their tenants.
• Stakeholders view the building and its owners as cutting edge, more profitable and ‘greener’.
• Sponsors increase student exposure and enhance their brand.
Who are The Student Energy Project?
TSEP delivers on this question for the student, the building owner, and its stakeholders*
• Joint venture project between amber energy & Ask 4.
• amber energy are an award winning energy management company working with over 150 businesses in the UK including buildings housing over 35,000 students, Ask 4 deliver high speed broadband and VOIP services specifically to students.
KEY NUMBERS & FEATURES
We’ve reinvested in to TSEP since we started to create an affordable, scalable product with some key features. You can now get more students involved in your project and sponsor opportunites to enhance your brand are also available.
YEAR 2014 2015 2016
STUDENTS 1,500 8,000 50,000
SITES 3 17 42
PRODUCTS Dashboard Dashboard Dashboard Some Rep Support Full Rep Training Full Rep Training (1 rep per site) Events Monthly Competition Monthly Competitions Auto-enrollment Client Access to Site Data Client Reports Client Access site by site League table across all residences Student involvement in project opportunities News and Blog outlet on relevant topics to TSEP Job opportunities
PRICE £/STUDENT £10 Full Product Only £7- £10 full and light product £4- £10 site entry price for uni/ landlords Free access for students to get involved Sponsor opportunities Naming rights available
PROJECT SUMMARY
*TSEP can also be delivered to compliment your existing ‘CSR’ strategy. Incorporating your supported charities and allowing reward points to be pledged into charitable actions.
WHY DOESTSEP EXIST?• Students using excess levels of energy.
• High energy bills for the building owners.
• Buildings lacking a sense of community.
• Difficulty in communicating to the student population.
• Fair usage policies difficult to enforce.
• Language and demographic barriers.
• Making energy and sustainability issues interesting to students
is difficult.
• Previous attempts with green schemes struggled to get buy- in.
• It’s difficult to measure the success of energy reduction schemes.
• We need to do something for the environment to prevent further
global warming issues.
• We need to reduce our carbon emissions.
SOME BASIC FACTS ABOUT US• TSEP’s officially launched in 2013.
• TSEP’s mission is to provide students with a single access point for
getting involved in energy, to reduce energy consumption in the
student population and to support the UK in achieving it’s
carbon reduction targets by 2050.
• TSEP is designed around the ‘typical student’ who wants to know
‘what’s in it for me’ when asked to lower their energy consumption.
• TSEP isn’t about being ‘green’ for the student- this is a positive
knock-on effect of the project. However, press and media articles
about the building owners may focus on being green when
talking about the results of the project.
• TSEP is built on directly rewarding low energy consumption in
student accommodation.
• TSEP provides an end-to-end solution for building owners looking
to reduce their energy consumption without deploying their own
rigorous control, administration, and individual billing mechanisms
(the current ‘alternative’).
• TSEP continually monitors energy consumption of building
occupants (students) and engages these users with their
consumption in a number of ways; a web portal and on-site ‘energy
managers’.
• TSEP guides building users (students) on how to earn more rewards
and how to avoid penalty charges for their energy consumption.
• TSEP offers control to building owners and a direct way to engage
with its occupants.
THE ‘TYPICAL STUDENT’TSEP define today’s ‘typical student’
as follows:
• Not ‘green’ but understanding of a relationship between energy usage
and the environment.
• Keen to fit in with peers and easily influenced by peer groups.
• Keen to participate in anything that is ‘free’, ‘fun’ and/or makes uni-life
more comfortable.
• ‘Brand lovers’ who save for particular kit, clothing and food.
• Sociable ‘sharers’ who are online with social networking and media.
• Looking to develop skills for post-uni life.
• Looking to build upon their CV and gain experiences for future
employment.
• ‘Intelligent earners’ preference to utilise online earning and ‘earn from
their room’ activities.
T 02920 007 629W studentenergyproject.com
WHAT’S IN IT FOR ME?• The Student Energy Project (TSEP) was developed to answer this
question. It offers 2 ways to get involved.
• Firstly, ’TSEP on site’ provides rewards to students for reducing their
energy consumption in subscribing sites. Where a site has subscribed
to TSEP to incentivise its students to use less energy.
• Secondly, TSEP is the first free to sign up, single resource centre for
students and energy; a hub for learning about issues surrounding the
environment, developing knowledge and expertise in this area as well
as having the opportunity to start a career in the energy industry.
THE 6 STEPSOF TSEP
STEP #1
Agree savings %
for student rewards and
base rate of kWh
STEP #3
Launch the project .
STEP #5
Updates with site
to review the project
STEP #2
Hire TSEP Reps and
train them
STEP #4
Project goes live.
Students reduce their
energy consumption
STEP #6
End of project. Final update
to review savings and
rewards issued 2
THE POINTS SYSTEM
CHOOSE YOUR PORTIONS OF SAVINGS FOR STUDENTS
£1 = 1000PTS
30% of 1 kWh = 30PTS
30% 50% 100%
ADVISED USAGEStudents will see on the website how
much energy they are advised to use
every day and how much they are
actually using. For every kWh that they
save below this advised amount they will
earn a certain number of points
FOR EXAMPLE
THE POINTS
WORKING WITH TSEP• TSEP on site offers the students a direct opportunity to become an
energy rep. They will receive part time work experience to support
their CV and additional rewards and benefits.
• Their role is to get students involved.
• They act as a corresponder and facilitator between the site owner and
the project managers at TSEP and TSEP students.
STUDENT REPS
1 STUDENT REP PER SITE
WHAT THEY WILL GET
Encourage
students to
reduce energy
Inform students
of rewards
available to them
Get students
involved in
energy.
TSEP Hoody Full Training Certificate of Training Additional Rewards Extra Incentives CV Experience
TSEP REP RECRUITMENTTSEP Reps will be recruited as soon as students arrive at the
accommodation. The role will be advertised via posters and leaflets
displayed at the accommodation, social media posts and an email
direct to the students. Please let the TSEP team know if you have
any ideas to further advertise the role to the students!
REDUCE ENERGY
USAGE
CLAIM YOUR
REWARD
REGISTER ON OUR
WEBSITE
#1
#2
#3
HOW IT WORKS
HOW IT WORKS HOW IT WORKS
• For TSEP on site clients Amber Energy assess the current usage at the
site to agree on a baseline with the building owner.
• An individual baseline is then designed and designated to each room /
room type.
• On sign up students elect their room.
Once you have logged in you can see how many points
you’ve saved, you can view your energy use, and you can
look at tips, rewards, competitions that are running, or you
can become a rep.
• It’s easy to log-in and the student will remain logged into the system
on their devices for ease of use.
• The system will record their actual usage using the metering data and
compare this against the target use.
• Achieving lower usage than the target will allow reward points to be
earned.
REWARDS: NATIONAL BRANDS
TESCO, TOPSHOP, TOPMAN, AMAZON, ITUNES, JOHN LEWIS, SPORTS
DIRECT, DEBENHAMS, NEW LOOK, MISS SELFRIDE, M&S, STARBUCKS,
MANKIND, BELLA ITALIA, PIZZA EXPRESS, ZIZZI, CAFE ROUGE, BURTON,
OUTFIT, PLUS MANY MORE!!
REWARDS: LOCAL COMPANIES
THERE WILL BE A RANGE OF LOCAL BUSINESSES OFFERING REWARDS
TO THE STUDENTS. THIS WILL PROMISE INCREASED BUSINESS FOR THE
LOCAL COMPANIES AND ENCOUARGE STUDENTS TO SPEND THEIR
POINTS IN THE LOCAL AREA.
STUDENTS WILL BE SENT A
REMINDER EMAIL 6 WEEKS
BEFORE THEIR MOVE OUT DATE
WE WILL REMIND THEM TO “CASH IN”
THEIR REWARD POINTS AND SELECT THE
REWARDS OF THEIR CHOICE
THE TSEP TEAM WILL VERIFY THE POINTS, INVOICE THE
BUILDING OWNER AND DISPATCH THE REWARD
DIRECTLY TO THE STUDENTS
CLAIMING REWARDS
CLAIMING REWARDS• Building Owner Options: Where users under- perform they receive a
letter once each month telling them by how much they have gone
over the fair- usage allowance on a pro- rata basis.
• Even where this isn’t enforceable as a charge the letter alone can
have an impact on behavior or switch the user on to the concept of
achieving rewards for lowering their consumption instead.
• The Energy Team are there to support users in earning as many
reward points as they can.
• Exclusive Competitions are held for TSEP on site customers to
incentivise their students to get involved with the project, to
enhance the brand of the site owner, and to reinforce the
relationship between getting involved and/or reducing energy
consumption and being rewarded.
SECTION #2
THE ONLY RESOURCE DEDICATED
TO STUDENTS, ENERGY & THEENVIRONMENT
PROJECT BENEFITS SPONSORS
• Offer your product directly to students asa reward.
• Receive income from students choosing your product.
• Brand enhancement.
• CSR.
• Link your brand to a strong
ethical mission.
• Brand exposure.
• Measurable student
campaigns.
STUDENT ACCESS VIA THE FREETO SIGN UP/FREE ACCESSWEBSITE
THE BENEFITS
WHAT FREE ACCESS STUDENTS DON’T GET THAT ‘TSEP ON
SITE’ STUDENTS GET.
• A specific dashboard relating to them/their site telling them
about their energy usage and how they can use less energy.
• Any of the features of the dashboard area.
• On site client specific competitons.
• On site support from energy reps.
• Ability to get involved/get a job as a rep.
• Access to site specific campaigns/games.
WHAT DO FREE ACCESS STUDENTS GET FROM THE WEBSITE?
I. Access to general national campaigns and sponsor offers.
II. Information on careers and opportunities in energy.
III. Blogs and news relating to student energy.
IV. Opportunities to attend events arranged by TSEP that are
free for students to attend around the UK.
V. Ability to enter teams into UK competitons.
VI. Ability to enter ideas into UK competitons.
VII. Access to video content on energy.
VIII. Access to national games.
IX. Access to job advertisements.
PROJECT BENEFITS STUDENT
• Understand how to exhibit smarterenvironmental behaviours
• Enhance CV & learn new skills
• Start a career in energy
• Earn rewards
• Have fun
• Meet people and make friends
• Building new skill set and enhancing their CV by
partaking in sustainability projects available
to the students
*Accessible to any student including ‘TSEP on site’ students.
PROJECT BENEFITS BUILDING OWNER
• Control energy use
• Visibility of energy use
• CSR & Charity Support
• Brand strengthening
• Corporate image
• Stake- holder interest;
engagement with student audience
• Reduce carbon emissions
• Support the environment
SECTION #3
CORPORATE OPPORTUNITIES FOR STUDENT,
ENERGY & SUSTAINABILITY
EXPOSURE
YOUR NAME
TSEP are actively seeking appropriate corporate partners
looking to enter the student market or to enhance their brand.
Please look overpage for opportunities that currently exist
CORPORATE PARTNEROPPORTUNITIES & RATE CARD
YOUR NAME
HEADLINE SPONSOR
Rename the project to the “<YOUR COMPANY> student energy project”:
£Bespoke
GOLD SPONSOR
Sponsor a page area and have exclusivity over competition income. I.e. all competitions have prizes
purchased from your company; TIPS, COMPETITION areas.
£15,000 - £25,000 per annum.
SILVER SPONSOR
Rep Sponsorship: So all reps carry your logo or become “<YOUR COMPANY> Reps”.
£7,500 to £15,000 per annum.
BRONZE SPONSOR
Shared sponsorship: Non exclusive partner advertising a feature on the site. 1 of 8 in 2016.
£5,000 per annum guide.
HEADLINE SPONSOR
GOLD SPONSOR
SILVER SPONSOR
BRONZE SPONSOR
YOUR NAMEYOUR NAME
THE TSEPQUIZ GAME
IS BLASTING OFF!
Show off your results with # TSEPQUIZ
www.studentenergyproject.com
TRY OUT THE QUIZ FOR YOURSELF NOW
AND CONTINUE THE FUN AT HOME…
ON NOVEMBER 30TH, WE WILL ANNOUNCE THE
TOP SCORER & THE WINNER OF THE BIKE!
3...2...1MONTHLY MONEY COMPETITIONS
Launch
you could win abrand new bike!
FREE FOOD AND DRINKFIND OUT ABOUT HOW YOU CAN EARN GREAT GIFTSWITH THE STUDENT ENERGY PROJECT, HAVE A GO ATTHE TSEP GAME, A GREAT CHANCE TO MEET NEW PEOPLE AND...
WHY SHOULDYOU COME ALONG?
WHERE > WHEN >
PARTY
3...2...1
DESIGNED BY LETSTALK-DESIGN.COM
The Accommodation Search Engine for the Student Market
Varsity Fixie Bike
P R I Z E D R A W
Kindly donated by
SECTION #4
REWARD PARTNERS
& FREQUENTLY ASKED QUESTIONS
We are looking for companies to team up with TSEP to offer their
products/services as a reward for students to claim. TSEP will purchase
the rewards using a percentage of the savings that the students have
conserved through cutting back on their energy usage. The less we are
able to pay for the products/services, the more students will be able to
claim their rewards.
What’s in it for me?
Reward partners will receive fully funded advertising on our website.
The companies branding and logos will appear on our website along
with having a page dedicated to the company. You will also feature in
our monthly newsletters that will be sent out to all students. Finally, this
project also gives you the ability to add to your green credentials, as
the scheme will be helping to conserve energy all over the UK.
When would rewards be purchased?
Students will be able to “cash in” their rewards each month. Once the
rewards have been claimed, we will then purchase the amount of
rewards needed from each partner.
How will students receive their rewards?
A code or print off voucher could be created for the student to receive
online when they claim a reward, or the product/gift card could be
sent to us that we could then send on.
Website - www.studentenergyproject.com
Note* This is a landing page. The official website launches soon.
Explain the point system.
For every 1,000 points saved through conserving energy, £1 will be
earned towards a reward.
What will feature on my reward page?
Each reward page will have an image gallery, company information,
information on what reward is on offer to the students and how to
claim, links to social media/website and a space for a video.
YOUR NAMEWHAT WILL MY REWARD PAGE LOOK LIKE?
REWARDPARTNERS
YOUR NAME
REWARD PAGE REQUIREMENTS
TITLE
Company’s logo – 256 px X 203 px
IMAGES
High quality company images – 1920 px X 400 px
COMPANY INFORMATION
Information about the company, who they are, what they do etc.
REWARD OFFER
Information of the offer available for students once they have claimed
enough points.
RRP
RRP of the offer available to students.
VIDEO
Companies video/promotional video from YouTube/Vimeo that will be
embedded onto the page
SOCIAL MEDIA
Links to social media sites:
YouTube
YOUR NAME
WHO ARE AMBER ENERGY?
amber energy is an award winning energy management company working with over 150 businesses in
the UK, including buildings that house over 35,000 students. It is our goal to help businesses lower the
amount of energy that they use, therefore saving them money. www.amberenergy.net
WHAT IS THE STUDENT ENERGY PROJECT (TSEP)?
The aim of this project is to encourage students to lower the amount of energy they use in their
accommodation in return for rewards. Students can track their usage online via their own profile page
when ‘TSEP on site is elected’. The more energy they save, the more points they earn, which will then be
converted into rewards.
WHY HAVE WE LAUNCHED THE PROJECT?
To lower energy use, create awareness of energy and issues surrounding sustainability. To become the
central single place where students are engaged in topics surrounding sustainability with the prospects
of expanding their professional experience; developing general interests; gaining information and taking
part in competitions.
WHEN DOES THE PROJECT LAUNCH?
September each year for the new intake of students.
FAQ
T 0292 000 7629 F 0844 357 2197 E [email protected] W studentenergyproject.com
A The Student Energy Project, The Maltings, East tyndall St, Cardiff, CF245EZ
