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SCHAI FW2015 LOOKBOOK

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S C H A I
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Page 1: SCHAI FW2015 LOOKBOOK

S C H A I

Page 2: SCHAI FW2015 LOOKBOOK

F A L L / W I N T E R

2 0 1 5

iiThe Twin Towers of the World Trade Center in New York on Oct. 10, 1972. Photo by Michael Evans | The New York Times

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A W A K E N I N G

“Don’t ignore the mundane.” When designer Suk Chai typed that caption under a black and white picture of grid-like shadows on a Garment District wall, it might have seemed

like outward advice, but it was the beginning of an internal dialog. A note she wrote to herself about the texture of everyday life and the transcendent power of thoughtful decisions.

The shadows, along with similar images of found patterns and worn factory floors, put Chai in the realm of menswear: Hard lines, chalk-stripe flannel, and bankers in suits cut lean and long in silhouettes of the ‘70s.

The upcoming season—a time of wool and structure—was on her mind, and these impressions felt fitting. But then again not.

The ‘70s had never been a favorite era … until it dawned on her that the decade had significance beyond the usual clichéd caricatures and motifs. The ‘70s were, in fact, when she was born, and were therefore an important connection to her mother.

From this circuitous yet grounded path, Fall/Winter 2015 emerged. Throughout the creative process—from drawing and draping to long conversa-tions with her fit model—Chai reflected on maternal loyalty, and the strength that day-to-day family life requires. She reflected on her history.

She sought out the architecture of 1972, and found the World Trade Towers. She went looking for exaggerated textiles and found elegant Suri alpaca and Tuscano wool. She researched and revised ideas about color; where 40

years ago, a certain crude orange proliferated, this autumn will be colored with well-aged bourbon, mauve-toned camel, and rich, rustic blues.

Chai went looking for a way to make good on her first two seasons of growth, and she found reinterpretations of her most popular pieces—wide cropped trousers, linear coats, origami capes, and boxy, effortless tops in luxurious materials.

Chai went looking for a way to make good on her own growth, and she found her mother.

In finding her mother, she found herself. A rebirth. An awakening.

As a product of this rebirth, S C H A I unfolds with a new season of nuanced narratives that work diligently in every day wardrobes. Commonplace is commonplace nevermore.

— Laura Cassidy

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15331 Garçon Blazer | Italian Stretch Wool | Black 15532 Fine Gauge Turtle Neck | Superfine Wool Blend | Black15231L Plume Leather Skirt | Rugged Leather | Barrel

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15132L Cropped Leather T Shirt | Rugged Leather | Barrel15432L Geode Leather Crop Trouser | Rugged Leather | Barrel

15532 Fine Gauge Turtle Neck | Superfine Wool Blend | Black15231L Plume Leather Skirt | Rugged Leather | Barrel

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15334 Column Cape Coat | Lapaz Plush Lama | Camel Rose15532 Fine Gauge Turtle Neck | Italian Wool Blend | Winter White15231 Plume Skirt | Lapaz Plush Lama | Camel Rose

15132 Cropped Plush T Shirt | Lapaz Plush Lama| Camel Rose15532 Fine Gauge Turtle Neck | Superfine Wool Blend | Winter White15231 Plume Skirt | Lapaz Plush Lama | Camel Rose

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15336L Edifice Moto | Rugged Leather | Barrel15432L Geode Leather Crop Trouser | Rugged Leather | Barrel

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15134 L/S Duo Crew | Italian Boho Plush & Waxy Knit | Midnight/Black15433 Magnus Pleat Trouser | Italian Stretch Wool | Black

15132 Cropped Plush T Shirt | Italian Boho Plush | Midnight15532 Fine Gauge Turtle Neck | Italian Wool Blend | Black15231L Plume Leather Skirt | Vegetable Dye Lambskin | Black

15332 Plush Crop Jacket | Italian Boho Plush | Midnight15432L Geode Leather Crop Trouser | Vegetable Dye Lambskin | Black

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15831F Furood | Toscano Shearling lined in Italian Cashmere/Virgin Wool | Retro Blue15732L Odyssey Leather Dress | Feather Lambskin | Black

15334 Column Cape Coat | Vienna Suri Alpaca | Marina Blue15132 Cropped Plush T Shirt | Vienna Suri Alpaca | Retro Blue

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15132 Cropped Plush T Shirt | Vienna Suri Alpaca | Marina Blue15432 Geode Crop Trouser | Italian Stretch Wool | Granite

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15338L Alchemy Midi Coat | Waxen Lambskin| Stormy Gray15433 Magnus Pleat Trouser | Italian Chalk Stripe|Charcoal/White

15334 Column Cape Coat | Sullana Suri Alpaca | Black15831F Furood | Toscano Shearling lined with Italian Cahsmere/Wool |Storm15631 Union Tailored Jumpsuit | Italian Superfine Wool Blend | Asphalt Gray

15333F Sentinel Shearling Coat | Toscano Shearling |Storm15532 Fine Gauge Turtle Neck | Italian Wool Blend | Winter White15432 Geode Crop Trouser | Italian Stretch Wool | Granite

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15133 Funnel Cape Shirt| Italian Stretch Wool | Granite15431 Concord Slim Pant | Italian Stretch Wool | Black

15832 Vita Snood | Italian Alpaca Blend | Granite Tonal15532 Fine Gauge Turtle Neck | Italian Wool Blend | Granite15433 Magnus Pleat Trouser | Italian Stretch Wool | Black

15132 Cropped Plush T Shirt | Sullana Suri Alpaca | Salt & Pepper15532 Fine Gauge Turtle Neck | Italian Wool Blend | Winter White15231 Plume Skirt | Italian Stretch Wool | Granite

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15335 Duplex Sleeveless Jacket | Italian Stretch Wool & Superfine Wool Blend | Black/Asphalt15631 Union Tailored Jumpsuit | Italian Superfine Wool Blend | Asphalt Gray

15631 Union Tailored Jumpsuit | Italian Superfine Wool Blend | Asphalt Gray

15135 Tower Shirt Dress| Italian Superfine Wool Blend | Asphalt Gray

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15134 L/S Duo Crew | Italian Micro Check | Black-Rust Multi15432 Geode Crop Trouser| Italian Micro Check | Black-Rust Multi

15334 Column Cape Coat | WSullana Suri Alpaca | Black15134 L/S Duo Crew | Italian Micro Check | Black-Rust Multi15432 Geode Crop Trouser| Italian Micro Check | Black-Rust

15732 Odyssey Dress | Italian Superfine Wool Blend | Asphalt Gray15433 Magnus Pleat Trouser | Italian Chalk Stripe | Charcoal/White

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S O C I A L M E D I A

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S A L E S

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P R E S S

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C O N T A C T

C o p y r i g h t 2 0 1 5 | A l l r i g h t s r e s e r v e d | S C H A I R e g i s t e r e d T r a d e m a r k

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S C H A I S C H A I . C O M

C o p y r i g h t A l l r i g h t s r e s e r v e d | S C H A I R e g i s t e r e d T r a d e m a r k


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