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Science vs Spirit
Trends in Consumer Attitudes to Natural Environment Annimac Futurist & Trend Forecaster
www.annimac.com.au
Trends
2006annimac consultants www.annimac.com.au
2
An Overview of Trends
More info :
www.annimac.com.au
Presentations
2006annimac consultants www.annimac.com.au
3
Trends impacting attitudes
Big Picture 21st century global shifts
Climate change
Rural WA
Changing attitudes to land
Generational differences
2006annimac consultants www.annimac.com.au
4
Exponential Rate of change
Change we have in 1 day
Grandmother had in 1 year
Younger means faster
2006annimac consultants www.annimac.com.au
5
Are you
comfortable
with
Parallel
Universes ?
2006annimac consultants www.annimac.com.au
6
Driving all Change : Technology
By 2020
70 % of job types new
because
2006annimac consultants www.annimac.com.au
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Driving all Change : Technology
by 2020
80 % technology then
not imagined yet
2006annimac consultants www.annimac.com.au
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Likely jobs in next 10 years :
• Director of Emerging Thought• Robotics Ethicist
• Creative Undertaker
• Biotech Thought Jockey
• Chief Science Imagination Officer
• Hacker Relations Manager
• Valuer of Intangible Assets *
• Human Interface Manager *
* Exists 2003
2006annimac consultants www.annimac.com.au
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Japanese Robanoid 2006
2006annimac consultants www.annimac.com.au
10
21st Century
2006annimac consultants www.annimac.com.au
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21st Century
Three key drivers of change
global trade power shift
knowledge driven values shift
consumer driven economy
2006annimac consultants www.annimac.com.au
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21st Century
Three attitudinal key words
passion
responsibility
dignity
2006annimac consultants www.annimac.com.au
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21st Century
Three key drivers of change
global trade power shift
knowledge driven values shift
consumer driven economy
2006annimac consultants www.annimac.com.au
14
Global Power Shift
World economic power
2006annimac consultants www.annimac.com.au
15
World economic power
From North Atlantic nations
2006annimac consultants www.annimac.com.au
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World economic power
To Western Pacific nations
2006annimac consultants www.annimac.com.au
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Global power shift
World cultural influence
2006annimac consultants www.annimac.com.au
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World cultural influence
From Christianity values base
2006annimac consultants www.annimac.com.au
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World cultural influence
To Confucian & Islam values base
2006annimac consultants www.annimac.com.au
20
21st Century
Three key drivers of change
global trade power shift
knowledge driven values shift
consumer driven economy
2006annimac consultants www.annimac.com.au
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21st C Three drivers
Knowledge Values Shift
20th Century - Economic Rationalism
Masculine Paradigm - left brain
Materialist tangible external values
Profits before people & planet
“get enough wealth & we can solve the world’s problems “
2006annimac consultants www.annimac.com.au
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21st C Three drivers
Knowledge Values Shift
21st Century Cooperative Capitalism
Feminine Paradigm - right brain
Profit + Environment + People + Culture
Confucian & Indigenous influence :
“it’s what you do on the journey that matters”
2006annimac consultants www.annimac.com.au
23
21st Century
Three key drivers of change
global trade power shift
knowledge driven values shift
consumer driven economy
2006annimac consultants www.annimac.com.au
24
21st C Three drivers
Consumer driven economy
from Product Driven 18th-20th C Industrial Economy focus on tangibles
to Consumer Driven 21st C Knowledge Economy Focus on relationships
because Consumer awareness changing Globalism Internet
2006annimac consultants www.annimac.com.au
25
Albany Highway Williams Western Australia
2006annimac consultants www.annimac.com.au
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Changing Attitudes to Land
2006annimac consultants www.annimac.com.au
27
20th C : Scientific View shifting to
21st C : Traditional View
Nature is wild savage wasteland
Nature is holy sacred alive
Man needs to dominate
Man is spiritually within nature
Land is property to be commercially divided
Land is origin and unity of life
2006annimac consultants www.annimac.com.au
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Changing Attitudes to Land
Nature source of exploitable commodities Man responsible for harmony of nature
Man extracts all unilaterally Man reciprocates – gives back to land
Violations made vague/uncertain by science Man’s violations of nature serious
Universe as mostly static physical objects Universe interplay of natural forces
2006annimac consultants www.annimac.com.au
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Science will explain all eventually Nature not knowable by rational mind
Language is aggressive & manipulative Language is gentle & accommodating
Sense of separateness from other life forms Kinship & empathy with all life forms
Sense of superiority over other life forms Each species has rich gifts & powers
Changing Attitudes to Land
2006annimac consultants www.annimac.com.au
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Religious beliefs above nature Religious beliefs within & level with n
Knowledge ignores experience Knowledge from long life experience
Scientists agree on truths of natural world Natural world determines truths.
Adapted from David Suzuki & Canadian First Nations elders
Changing Attitudes to Land
2006annimac consultants www.annimac.com.au
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Climate Change
2006annimac consultants www.annimac.com.au
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Trends of Climate Change
Forecasters disagree re long term
agreement
Global warming is happening
Some big changes inevitable
Aus second most arid continent
Aus climate highly vulnerable
2006annimac consultants www.annimac.com.au
33
Trends of Climate Change
WA ecosystems vulnerable to change
hi risk :
coral reefs mangrove
wetlands tropical forests
natural grasslands deserts
WA climate cyclical - shorter cycles
temperatures & rainfall changing
2006annimac consultants www.annimac.com.au
34
Trends in Rural W A
2006annimac consultants www.annimac.com.au
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Trends in Rural WA Farming communities downsizing
Family farms corporatising
Urban encroachment
Soil degradation, salinity
Ageing farm population
Succession issues : youth issues
Women as farm biz managers
Slow uptake of technology
2006annimac consultants www.annimac.com.au
36
Age Generational Differences
2006annimac consultants www.annimac.com.au
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Generational Differences
Baby Boomers b 1945 – 60 age 45 - 60
Hippies
Generation X 1960 – 75 30 – 45
Clones
DotComs 1975 – 90 15 – 30 Wired
Ferals 1990 – 05 0 - 15 No
Limits
2006annimac consultants www.annimac.com.au
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Four generations : Three worlds
Baby Boomers 45 – 60 yrs Materialism
economic rationalists - profit material values : tangibles science as religion : rational
reigns
Generation X 30 – 45 yrs clones of Boomers : materialists
or copying younger : sustainability
2006annimac consultants www.annimac.com.au
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Four generations : Three worlds
DotComs 15 - 30 yrs Sustainability
global identity co opitalism relationships holistic win - win – win
Cluetrain Manifesto “ The marketplace is a
conversation ” www.cluetrainmanifesto.com
2006annimac consultants www.annimac.com.au
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Chinese Technology CentreChinese Technology Centre
2006annimac consultants www.annimac.com.au
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Four generations : Three worlds
Ferals 0 – 15 yrs Virtual
no limits
no boundaries parallel universes quantum everything inventing their world beyond our imagining
New Kids
2006annimac consultants www.annimac.com.au
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Creating the future :
2006annimac consultants www.annimac.com.au
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thank you www. annimac.com.au