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Search Marketing Tactics For Online Retailers this Holiday Season

Date post:14-Jun-2015
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Webinar: Search Marketing Tactics For Online Retailers this Holiday Season Date: Tuesday, October 25, 2011 Time: 1:00pm EDT / 10:00am PDTTo register: http://event.on24.com/r.htm?e=368482&s=1&k=80511BC02531CCDE018926569B6261CD
Transcript:
  • 1. This is Search Marketing Tactics ForOnline Retailers this Holiday Seasonby-./0*)1#(23# !"#$%&()*#!+,,#

2. agenda !"#$%%&(%)*+,,-%$./012 345-%$./016%72"85) 9%$":%72 ;7)%22>40775$2 6%775>:7=?.#4>%72"85)2 3. outlook for 2011 4. outlook 35!"#$%&()*+&$#(*,"--*),*(.*.(/0(1$##$"2.3( -%?8071;!78# 2502%70$/%$$0)[email protected] !67!# !67,#!:7+# )5#0.$5>%885)>5 20$52%(AB*CDE7!978# 25 *+,+4%$./012502%7F 4,!5%%885)>5F 22.0% I50)J57/%885)>5?02!+7!5# =)50#5).7*++LJ*++M 20.0%,67%7%81T4%$./015J>%885)>52Q57/.7=#0&520E.==5)4.##407150)J)%"7/30.0% E*&)?";*)?*&)(F)"G+C($2(C"#$%&()*+&$#(*,"--*),*(.*.(20.0%10.0% 0.0%-10.0%2006 2007 200820092010 I50)J57/U4%$./012VI50)J)%"7/4"5),*6(*7&)8*+*)( 7. outlook 3451K)54%$./012W E"#?.$$#[email protected] X758Q$%1857#Y"7/5)58Q$%1857# Z"$75)0E$5[707>.0$80)&5#2 R50&>%72"85) >%7[/57>5 N%57/.72.=4# 8. the holiday consumer 9. Holiday Consumers ]).>5J/).0#%)#5)82()%88%E.$5/552(50%R("D(ST4T(,"2.5-*).(5.$2F(.A*,$,(-"1$#*(.C"AA$2F(.+)&+*F$*.(%5)$2F(C"#$%&.(40% !65#30%!;5# !!5# !+5# ,65#,65#20%10%0%Look for better Look for product Receive saleSearch at another Use mobile Use mobileprice reviews alertsstore barcodes coupons4"5),*6(I2.$FC+Z[A)*..K(=*,(LMNM( 12. solutions 13. solutions Paid Search DisplayMobileSocial I*(?)J3;7a0:%7.785/.0>%2#2.24.=45) /").7=#454%$./012 ]0./250)>40%2#JQ5)J>$.>&V?02bcdI!I ]P](&,+5#(%"G2(?NR(^@^(&_*)(C"#$%&.`( -?BK/3!7$.750/.Q0#5>407=52O5f5>"#5 `(J""F#*(Z&)2$2F.(O*A")+K(aA)$#(LMNN( 14. solutionsPaid Search Display Mobile Social LM>MB?1#*)&>@?)*0#1N# g52T52QC>407=52.7F 6$.>)%"=4)0#5U63gV 6%2#JQ5)J>$.>&U6]6V 6%7#250)>4j"5)1 :%70`5).7.:0$5fQ%2")5 -?BK/39:8"$0#58%)5/5807/?.#4 /.2Q$010/4kh%%=$5P.2Q$01N5#?%)&UhPNV 16. solutions Paid SearchDisplay Mobile Social LM>MB?1#*)&>@?)*0#1N# X25Q0./250)>4&51?%)/2#%>)50#5>%7#5f#"0$$1J #0)=5#5/>08Q0.=72%7hPN _52#JQ5)(%)8.7=250)>40/>%Q1UE025/%763g 07/6ZgV="./52/5)50:"2/5$.%2#J5m>.57>.52 P5Q$%1)5#0)=5:7=#5>47%$%=1#%022%>.0#557/J "25)0>:%7?.#42Q5>.[>>%88"7.>0:%72 17. solutionsPaid Search Display MobileSocial I*(?)J3^07K2=.`24%QQ.7= E"/=5#?.$$/5>)5025#4.24%$./012502%7n -?BK/3g50>4>%72"85)25=857#2?4.>40)5 Q)%75#%2Q57/.7=8%)5 g%"=4$140$(%(o%E.$5Y30E$5#"25)2?.$$80&50 4%$./01Q")>4025%7#45.)/55#4.2150)nn 34.2>)%?/#57/2#%2Q57/8%)5%70%885)>5#)0720>:%72nnn `(:&c"2(O*+&$#(f*%*)&c"2((``(P&AVIA.".K(4*A+(LMNN( ``(H$gO&+*(I2.$FC+.(2#%(%>"2 0/0:%75f#572.%72T6$.>&J#%J60$$ ;7%7#57#O0QQ2 19. solutions Paid SearchDisplay MobileSocial I*(?)J3345>%8Q5::%7(%)250)>4>$.>&2 450#2"Q.7N%58E5) 950)>480)&5:7=E"/=5#2bL*dI!I.7*+,+n -?BK/3g50>4>%72"85)2.7%#45)().57/$.5) [email protected]?)*0#1N# ^E07/%7#45r#%QJ)07&K./5%$%=1(%)Q")5g!; ]..0$ P.2Q$01 *+,* -)>*%M#o%E.$5 22. thank you!LLR024.7=#%79#)55#9".#5c++_)%%&$17TNI,,*+, UDsDV*LMJ,,+D???C?5E$.j"./=)%"QC>%8 t?5E$.j"./!"#$%&(&)$&*$+$)&,&-+.$/+01"23,$+,"345$6&-7$894"*$&3$$:"6$;801

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