IBM Software Group

IBM Software Group Web Marketing

Securing a Smarter Planet with IBM Security Business Partners via online networking

Kelly Schupp, IBM Marketing Communications StrategistLinkedIn | IBM profile

Elaine Tully, IBM Marketing SpecialistLinkedIn | Twitter | IBM profile

Tiffany Winman, IBM community and social media strategistLinkedIn | Twitter | IBM profile

IBM Software Group

IBM Software Group Web Marketing

Outline

• Importance of online networking• Benefits of networking• IBM Security social networking venues

– IBM at RSA Website– ibm.com community– LinkedIn group– Twitter stream– YouTube channel

IBM Software Group

IBM Software Group Web Marketing

Why is online networking so important?• Social interactions are increasingly taking place within digital spaces

• People seek to connect and share with others• Over 70% of IT professionals use social media tools for business purposes1

• LinkedIn, the largest B2B social networking site, has over 30 million members that are professionals, 46% of which are business decision makers within their company2

• Demonstrated business value– Businesses recognize that “user participation” leads to increased engagement and

loyalty• 44% rated social media technologies as “very important” to their business – an 18-

percentage-point jump over 20073 • Over 90% of IT Managers surveyed use online applications for “collaboration” (web

conference, blogging, social networking sites)4

• Advancements in technology• 53% of online users are consuming content outside of a publisher's site, through widgets,

RSS readers, social networks and mobile devices 5

Sources: 1) Forrester, 2008; 2) eMarketer, 2008 / Linked In 2008; 3) & 4) Inc. 500, 2008; 5) Universal McCann, 2008

IBM Software Group

IBM Software Group Web Marketing

Benefits of networking• Establish a security leadership

presence in social media spaces

• Help shape the conversation around the future of Security to build a smarter planet

• Network with other leaders to collaborate on innovative solutions

• Attract more customers and grow your revenue

IBM Software Group

IBM Software Group Web Marketing

IBM at RSA Website• Visit the IBM at RSA Websi

te• Audience: IBM customers,

Business Partners, analysts, IBMers

• IBM news and activities at RSA

• Links to IBM social networking venues

• Spotlights for IBM Business Partners

http://ibm.com/security/events/rsa

IBM Software Group

IBM Software Group Web Marketing

IBM Security community• Join the IBM Security community on

ibm.com

• Today: 100 members• Audience: IBM customers, Business

Partners, analysts, IBMers• Invite colleagues to your network• Demonstrate your leadership in the

Security arena: Share links to your events, solutions, blogs, customer references, videos, podcasts

• Participate in forum discussions• Dialogue with IBM security bloggers

– IBM ISS team: Internet Security– IBM PCI team: Payment Card Indust

ry– IBM Service Management team: Se

rvice Management– Calvin Powers: Visible IT– Neil Readshaw

: Tivoli Security solutions– Shane Weeden

: Tivoli Federated Identity Managerhttp://ibm.com/community/security

IBM Software Group

IBM Software Group Web Marketing

LinkedIn: IBM Security Group• Join the IBM Security LinkedIn

Group• Today: 360 members• Audience: IBM customers,

Business Partners, analysts, IBMers

• Find and share talent• Share YOUR news and announc

ements

IBM Software Group

IBM Software Group Web Marketing

Twitter: IBM Security • Follow IBM Security on Twitter• Today: 116 followers• Audience: IBM customers,

Business Partners, analysts, IBMers

• Get real-time announcements• Participate in community buzz

and networking• Help us retweet news• Help us retweet your news. Let

@ibmsecurity know who you are

http://twitter.com/ibmsecurity

IBM Software Group

IBM Software Group Web Marketing

YouTube: Service Management• Subscribe to IBM

Service Management Channel

• Just launched: In process of building content

• Share your existing videos for our Security playlist (use Send Message)

• Participate in IBM on-site video production requests

http://youtube.com/ibmservicemanagement

IBM Software Group

IBM Software Group Web Marketing

Leverage new IBM PartnerWorld communities

http://ibm.com/connect/partnerworld