Knowing your competition and how they are positioning their online marketing campaign is key. Creating a analysis of what your competition is doing will help you refine your own audience. We will discuss targeting your niche audience and how to optimize your site accordingly.
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SEO GCMW177 Search Engine Optimization Sitemaps - How to Create the xml file http://www.xml-sitemaps.com/ Goes in the site’s folder on server Must be named sitemap.xml <?xml version=”1.0” encoding=”UTF-8”?> <urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9” xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:schemaLocation=”http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd”> <!-- created with Free Online Sitemap Generator www.xml-sitemaps.com --> <url> <loc>http://www.johncorcoranfoundation.com/</loc> <lastmod>2011-08-30T19:46:37+00:00</lastmod> </url> <url> <loc>http://www.johncorcoranfoundation.com/foundation.htm</loc> <lastmod>2009-06-29T18:46:22+00:00</lastmod> </url> <url> <loc>http://www.johncorcoranfoundation.com/history.htm</loc> <lastmod>2009-06-29T18:29:00+00:00</lastmod> </url> </urlset>
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Sitemaps - How to Create the xml filehttp://www.xml-sitemaps.com/
Goes in the site’s folder on serverMust be named sitemap.xml<?xml version=”1.0” encoding=”UTF-8”?> <urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9” xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:schemaLocation=”http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd”> <!-- created with Free Online Sitemap Generator www.xml-sitemaps.com --> <url> <loc>http://www.johncorcoranfoundation.com/</loc> <lastmod>2011-08-30T19:46:37+00:00</lastmod> </url> <url> <loc>http://www.johncorcoranfoundation.com/foundation.htm</loc> <lastmod>2009-06-29T18:46:22+00:00</lastmod> </url> <url> <loc>http://www.johncorcoranfoundation.com/history.htm</loc> <lastmod>2009-06-29T18:29:00+00:00</lastmod> </url> </urlset>
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Competitive Analysis -Define Audience
1. Narrow it down specifically2. Gender3. Age 3. Income4. Education5. Interests6. Why you?Ex: Waterstone FaucetsYes!- Kitchen Designers, luxury home ownersNo! - Contractors, rental owners, Home Depot customers
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What are your customers or visitors goals?
What’s in it for me?
1. Learn about new products2. Get more info on your topic3. Purchase something4. Find other similar sites, or info
Set yourself apart to lure visitors
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Competitive Analysis - Search
Who are my competitors?
1. Who comes up on first few pages?2. What are their Keywords?3. What are there Title tags?4. What is their Description Tag?
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Top Search Topics1. Technology- Gaming, Gadgets, PDA2. Automobile – Car, Bikes etc.3. Sex Tips and Caring Methods etc.4. Hollywood, Wallpapers and News5. Blogging , Search Engine Optimization, Internet Marketing6. Animation, Art or Film Making7. Web Designing Tips, Works and Methods8. Personal – Love , Friends , Relations9. Make Money Online and Job Searches10. Babies, parenting, beauty tips, Girls essentials11. Health guide12. Shares Market, Stock Exchange, Business deals13. Mobile Tips, Hacks, Methods14. Game, Software & Crack Downloads15. Schools, Scholarships, Exams, Online tuition16. Facebook, Twitter and other Social Networking websites
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Competitive Analysis
Who are my competitors? Ex: Custom Beach Cruisers
1. National - Scwhinn, Huffy2. Regional - Phat Cycles, Chubby’s Cruisers 3. Local - Electra Bicycles4. Home - Carl’s Custom Cruisers
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Find Top Organic Results for Competitors
http://www.semrush.com/
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How Do You Rank?
Get site rankRank results are for all sites
Compare competition
1. Rank2. Keywords3. Related sites
http://www.alexa.com/
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Search on Social
Facebook:Who is on Facebook?What are the fan page of similar topicsLike them to get newsfeed
Twitter:Who is tweeting on your topic?Friend and follow to get tweets
YouTube:Follow their video channelWatch videos for ideas
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Who Participates in Social Media?http://www.forrester.com/empowered/tool_consumer.html
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Top Topic Followers on Twitterhttp://www.followerwonk.com/
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Communities or Similar Topics
1. Who else is writing about your topic?2. Who are the topic advocates?3. Who can you build a relationship with?4. What are the popular blogs4. Scratch backs
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Free Search Engine Tools:
1. Google Analytics2. Google Webmaster Tools2. Yahoo! Site Explorer3. Bing Webmaster Tools4. Alexa - tracks ranking
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