Service Learning Project

Hillary HansenNeil Xia

Josh ParataJames Kirklow

IntroductionMission statement- To provide children facing adversity with strong and

enduring, professionally supported one-to-one relationships that change their lives for the better, forever.

Who does Big Brothers Big Sisters of Utah (BBBSU) serve?- Single parent or low income households

Big Little

+ = Match

BBBSU Needs

Volunteer Newsletter Goals“Vital aspect of our program”Volunteers have a constant need to know about activities they can do with their LittleGroup was given permission to take creative liberties Create a template that could be easily replicated for future newsletters

ResearchContacted via phone and email correspondence with BBBSU Match Specialist, Sara MaaranenStudied old newsletterLooked for appealing newsletter templatesCompiled events from: city library websites, online community calendarsFound crafts from: PinterestFound inspirational thoughts and topics on the Internet for the Food for Thought section

Design: Old Newsletter

• No table of contents• Basic title• Not organized• No formatting

Design: New Newsletter• Table of Contents• Memorable/Catchy

Title• Mentoring Tips

Design: New NewsletterNew “BBBS News” section in NewsletterFun

OrganizedNewspaper-inspired formattingEasy to navigate and read

Language Analysis:Old Newsletter

• No descriptions

Language Analysis:New Newsletter

Audience: Bigs and Littles

Purpose: Garner interest and excitement about the craft

Tone: Playful/lively

Appeal: Pathos

Diction: Alliteration to catch reader’s attention, creates a rhythmic word pattern

• Informative and alluring descriptions of each craft

Language Analysis:New Newsletter

Audience: Bigs and Littles- specifically female teens

Purpose: Provide fresh perspective of what true beauty entails to encourage readers to have more self-confidence in themselves and more readily accept others

Tone: Introspective

Appeal: Logos and Pathos

Diction: used emotionally charged words

Think about how we view a work of art, a landscape in nature or the sunset. These things are appreciated, enjoyed, and simply taken in. No superficial judgments cloud their true beauty. Try looking at yourself and others in the same way. True beauty includes letting go of detrimental stereotypes and embracing yourself and others just the way they are.

Think about how we view a work of art, a landscape in nature or the sunset. These things are appreciated, enjoyed, and simply taken in. No superficial judgments cloud their true beauty. Try looking at yourself and others in the same way. True beauty includes letting go of detrimental stereotypes and embracing yourself and others just the way they are.

Language Analysis:New Newsletter

Want to try a new hairstyle? Instead of going straight to it [The new haircut], try getting 2-3 different haircuts that slowly moves into the style you want! It’s less stressful and people will not notice.

Audience: Littles (Though Bigs can benefit from this too)

Purpose: Ease the minds of those who are unsure of themselves that they can make changes

Diction: Simple, Easy to read

Tone: Hopeful, Funny

Appeal: Logos and Pathos

Analogies/Figurative Language: Demonstrating an idea through comparison

Want to try a new hairstyle? Instead of going straight to it [The new haircut], try getting 2-3 different haircuts that slowly moves into the style you want! It’s less stressful and people will not notice.

Language Analysis:New Newsletter

Audience: Bigs and Littles

Purpose: Show the importance of asking questions and building one’s own ideas

Tone: Modest

Appeal: Ethos and Logos

Repetition: Use of certain point or idea to make that point seem more memorable

From him [Socrates] we learned that all thinking comes from asking questions and that asking one question should lead to asking more questions.

From him [Socrates] we learned that all thinking comes from asking questions and that asking one question should lead to asking more questions.

ConclusionCompleted two newsletters: March and AprilReceived a positive response from Match Specialists and volunteersGained a valuable educational writing experience

Questions?