Service Learning Project
Hillary HansenNeil Xia
Josh ParataJames Kirklow
IntroductionMission statement- To provide children facing adversity with strong and
enduring, professionally supported one-to-one relationships that change their lives for the better, forever.
Who does Big Brothers Big Sisters of Utah (BBBSU) serve?- Single parent or low income households
Big Little
+ = Match
BBBSU Needs
Volunteer Newsletter Goals“Vital aspect of our program”Volunteers have a constant need to know about activities they can do with their LittleGroup was given permission to take creative liberties Create a template that could be easily replicated for future newsletters
ResearchContacted via phone and email correspondence with BBBSU Match Specialist, Sara MaaranenStudied old newsletterLooked for appealing newsletter templatesCompiled events from: city library websites, online community calendarsFound crafts from: PinterestFound inspirational thoughts and topics on the Internet for the Food for Thought section
Design: Old Newsletter
• No table of contents• Basic title• Not organized• No formatting
Design: New Newsletter• Table of Contents• Memorable/Catchy
Title• Mentoring Tips
Design: New NewsletterNew “BBBS News” section in NewsletterFun
OrganizedNewspaper-inspired formattingEasy to navigate and read
Language Analysis:Old Newsletter
• No descriptions
Language Analysis:New Newsletter
Audience: Bigs and Littles
Purpose: Garner interest and excitement about the craft
Tone: Playful/lively
Appeal: Pathos
Diction: Alliteration to catch reader’s attention, creates a rhythmic word pattern
• Informative and alluring descriptions of each craft
Language Analysis:New Newsletter
Audience: Bigs and Littles- specifically female teens
Purpose: Provide fresh perspective of what true beauty entails to encourage readers to have more self-confidence in themselves and more readily accept others
Tone: Introspective
Appeal: Logos and Pathos
Diction: used emotionally charged words
Think about how we view a work of art, a landscape in nature or the sunset. These things are appreciated, enjoyed, and simply taken in. No superficial judgments cloud their true beauty. Try looking at yourself and others in the same way. True beauty includes letting go of detrimental stereotypes and embracing yourself and others just the way they are.
Think about how we view a work of art, a landscape in nature or the sunset. These things are appreciated, enjoyed, and simply taken in. No superficial judgments cloud their true beauty. Try looking at yourself and others in the same way. True beauty includes letting go of detrimental stereotypes and embracing yourself and others just the way they are.
Language Analysis:New Newsletter
Want to try a new hairstyle? Instead of going straight to it [The new haircut], try getting 2-3 different haircuts that slowly moves into the style you want! It’s less stressful and people will not notice.
Audience: Littles (Though Bigs can benefit from this too)
Purpose: Ease the minds of those who are unsure of themselves that they can make changes
Diction: Simple, Easy to read
Tone: Hopeful, Funny
Appeal: Logos and Pathos
Analogies/Figurative Language: Demonstrating an idea through comparison
Want to try a new hairstyle? Instead of going straight to it [The new haircut], try getting 2-3 different haircuts that slowly moves into the style you want! It’s less stressful and people will not notice.
Language Analysis:New Newsletter
Audience: Bigs and Littles
Purpose: Show the importance of asking questions and building one’s own ideas
Tone: Modest
Appeal: Ethos and Logos
Repetition: Use of certain point or idea to make that point seem more memorable
From him [Socrates] we learned that all thinking comes from asking questions and that asking one question should lead to asking more questions.
From him [Socrates] we learned that all thinking comes from asking questions and that asking one question should lead to asking more questions.
ConclusionCompleted two newsletters: March and AprilReceived a positive response from Match Specialists and volunteersGained a valuable educational writing experience
Questions?