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THE SEVEN CHARACTERISTICS OF EXCEPTIONAL P-R-E-S-E-N-Ters
CHARLES COTTERNETWORKING AND DEVELOPMENT EVENT
KWALATA LODGE
4 OCTOBER 2014
https://www.linkedin.com/pulse/seven-habits-highly-effective-presenters-charles-cotter?trk=prof-post
DEFINITION OF “PRESENT”
• Gift (noun)
• Tense of Time (in the moment)
• Delivery (verb)
• Present-able (adjective)
REALITIES OF BEING A TRAINER• All trainers share a learning motive.
• All fundamental definitions of learning include, “….change in behaviour.”
• Trainers operate/trade in the following asset-based currency:
Knowledge (brokers) Business Intelligence Intellectual Capital and Property
• To remain strategically competitive and relevant in a cut-throat industry and dynamic market, trainers need to position themselves as Thought Leaders.
• Summary: Learning, Changing and Leading?
SO WHAT IS THE COMMON DENOMINATOR?
THE SIGNIFICANCE OF PRESENTATION-BASED, LEARNING INFLUENCE
• Presentations and presentation skills become the trainer’s primary vehicle and driver to exercise and expand their learning-fueled influence
• Trainers are facilitators and conductors of learning
• So how do trainers optimize their learning influence and impact?
ARISTOTLE’S RHETORICAL TRIANGLE
PRESENTATION OVERVIEW -FUNDAMENTAL QUESTIONS
• What makes a memorable presentation?
• What are the characteristics of an effective presenter?
• What are the habits of a highly effective presenter?
CHARACTERISTICS OF A GOOD PRESENTER
• Good eye contact
• Confident manner
• Interesting voice
• Appropriate pace
• Knowledge
• Enthusiasm
• Imagination
SECRETS OF A GOOD PRESENTATION
• Clear objectives
• Logical structure
• Complementary/Supportive Visuals
• Thorough and proper preparation
• Correct pitch
• Opportunity for questions
PRESENTATION ICEBERG
• PUT IT ACROSS (PIA) – Delivery
• PUT IT TOGETHER (PIT) – Planning and Preparation
THE SEVEN CHARACTERISTICS OF EXCEPTIONAL P-R-E-S-E-N-Ters
• P URPOSE-DIRECTED AND DRIVEN
• R ELENTLESS RESEARCHER
• E NGAGING
• S TRUCTURED AND SYSTEMATIC, YET SPONTANEOUS
• E NERGIZING
• N URTURING
• T ARGETED AND TAILOR-MADE APPROACH
PURPOSE-DIRECTED AND DRIVEN
• Purpose provides direction and focus to the presentation – navigational “GPS”
• “Train towards outcomes, measure against outcomes.”
• Value of meticulous planning and preparation – “Boy Scout” mentality
• Lesson/Presentation Plan (with defined learning outcomes; interventions and activities)
• Sign-posting
RELENTLESS RESEARCHER
• Master scientific research methodology and process
• “Validity + Reliability = Credibility”
• Foundation that offers value-adding, business intelligence
• Conduct a proper audience analysis
• Objective: Delivery of a captivating, meaningful and riveting presentation, thereby enhancing the audience recall and retention
ASSIMILATION/LEARNING STYLES
ENGAGING
• Establish and maintain a connection and rapport with audience
• Promote active learning and participation
• Demonstrate empathy, sincerity and compassion
• Connect both intellectually (minds) and emotionally (hearts) with audience
• Adopt the appropriate tone
• Avoid the engagement conspirator and nemesis – TECHNOLOGY
• Objective: Facilitate commitment and involvement from audience to both the learning process and content
INTELLECTUAL-EMOTIONAL MATRIX
High Intellect/Low
Emotion (GURU)
High Intellect/High Emotion
(CONNECTOR)
Low Intellect/Low
Emotion (PATRONIZER
)
Low Intellect/High Emotion (PEOPLE-PLEASER)
APPROPRIATE TONE OF YOUR PRESENTATION
TECHNOLOGY-PERSONAL TOUCH MATRIX
High Tech/Low Touch
(ASSASSIN -Death by
PowerPoint)
High Tech/High Touch
(OVERWHELMER)
Low Tech/Low Touch (TALK
AND CHALKER)
Low Tech/High Touch
(ENGAGER)
STRUCTURED AND SYSTEMATIC, YET SPONTANEOUS
• Role: To simplify and clarify complex and abstract concepts
• Apply the Pareto principle:
Structured and Systematic methodology (80%) Spontaneous (20%) – latitude for improvisation and off-the-cuff learning - anecdotal story
telling
• Establish a logical and coherent flow of information
• “Don’t present to impress, present to be an agent of effective communication.”
• “Tell the audience what you going to tell them (preview); tell them (overview) and tell them what you told them (review).”
• A-I-D-A
A-I-D-A
ENERGIZING
• Role: To monitor, regulate, channel and sustain energy levels – personal and audience
• Evocative and emotive presentation
• Enthusiasm and Positivity
• Re-route and/or re-direct negative energy into positive outlets
• Sustainable and Re-newable sources of energy
• Passion should be your high octane fuel
• Presenters have to be switched on and stay “in the zone”
NURTURING
• Role: Capacitator
• Sensitive and Accommodating
• Learner needs based and style-oriented
• Respectful and Tolerant of learner diversity
• Responsible, but also learner-responsive
• Talent and skills development-oriented – strike a balance between nature and nurture
• Mission: “To convert and transform learner’s raw talent and latent potential into refined performance excellence.”
TARGETED AND TAILOR-MADE APPROACH
• “Avoid a one-sizes-fits all approach – customization is King/Queen.”
AccuracyBrevityClarity
• “Be on point and to the point”
SUMMARY
• In order to achieve the 3I’s, Impact; Involvement and Influence, presenters need to apply the 3P’s:
Process-driven
Purpose-driven
People-driven
CONCLUSION
• Key points
• Summary
• Questions
CONTACT DETAILS
• Charles Cotter
• (+27) 84 562 9446
• Twitter: Charles_Cotter
• http://www.slideshare.net/CharlesCotter