SGPC’s
Guru Nanak Institute of Management Studies (Approved by AICTE and Affiliated to University of Mumbai)
Volume 6, Issue No. 01
EDITION: January – 2017
Wishing you all a very Happy New Year 2017 May you have a great year filled with immense happiness and luck!
Stay in good health and achieve greater heights of success. Wishing you a wonderful year ahead!
HAPPY NEW YEAR
Page | 1
Library: Book Exhibition
Book Exhibition was organized by the Library on January 03, 2017 in the
Library premises, from 10.00 am to 5.00 pm. Faculty visited the
exhibition and recommended books for the library. Students also
recommended books of their choice for the library collection.
Marketing International Research Conference
Customer Management to Customer Engagement was the relevant topic
for the International Research Conference in Marketing organized by the
Marketing Faculty on January 10, 2017.
Today, Organizations around the world are rushing to engage with their
Internal and External customers. Without engagement, the influence of
corporate brands will continue to decline and big organizations will lose
out in delivering sustainable value. Improved engagement creates
business value and strategic differentiation, and technology is enabling a
shift from transaction to engagement.
The engagement in the business scenario is to be looked as engaging,
and the advent of the digital space through internet has opened up
seamless opportunities for aligning the various marketing mix which can
offer best customer centric offering.
Dr. Gautam Trehan, Dr. Jyotinder Kaur Chaddah (for guidance) and Ms.
Annie Pillai were organizers of this conference.
Parivartan: Managing Innovation in VUCA World.
Career Development Cell organized PARIVARTAN – a half day symposium
featuring Industry Leaders across domains, in the Seminar Hall, on
Friday, January 20, 2017 from 10.00 am to 1.30 pm.
Industry leaders like Dr. Kushal Sanghvi, Vice Chairman – India and South
Asia – Icom Global; Mr. Sachin Kamat, Director – Employee and Customer
Engagement – Enrich Salons; Dr. Prasanth Nair, Managing Partner and
Country Head – InHelm Leadership Solutions and Mr. Aspy Engineer, CEO
– Integrated Security Solutions Pvt. Ltd (ABAD) interacted with the
students and gave the students insights to the corporate world.
Page | 2
2nd INTERNATIONAL RESEARCH CONFERENCE
GNIMS Business School successfully conducted its 2nd International
Research Conference on the Brand Theme “Library: A Temple of Learning
and Knowledge”, on January 21, 2017.
The Inaugural address was delivered by Dr. Ajit Singh, Former Director
General, GNIMS Business School and the welcome address was delivered
by Dr. Bigyan Verma, Director, GNIMS Business School. Dr. Kiran
Mangaonkar, Principal, G. N. Khalsa College shared his views about the
conference. Highlights of the conference were given by Ms. Kuljeet G.
Kahlon, Library Manager, GNIMS Business School.
Keynote address was delivered by Dr. M. A. Khan, Registrar, University
of Mumbai and the Valedictory address was delivered by Mrs. Vasundhara
Deshpande, Librarian, Mumbai Metropolitan Region Development
Authority, Mumbai.
Dr Ajit Singh, blessed the conference with his inspiring words. He related
the Library with the paradise and its duty of the Librarian to give
experience of paradise to the User. He said God has gifted us empty pages
in our lives, which we need to fill up with education, knowledge and
expertise. Library is the temple of knowledge. To attract users to the
Library, librarian has to undertake job of the joker in the circus. Process
of learning needs to be changed using different methodology as only
Page | 3
bookish knowledge is not sufficient. Such a conference is the stepping
stone for such change.
In his welcome address Dr. Bigyan Verma
addressed the adieux by giving the
example of C. K. Prahalad that by 2020 we
need to put emphasize on skills and
training i.e. Knowledge Management. He
briefed us about the concepts which are
very important in today’s ICT Era -
Knowledge Management and Disruption technologies for the Library.
There is paradigm shift in the whole working
of the Library due to above things. He also
said Libraries should give more stress on
Customer Engagement than giving trust on
Customer Satisfaction. Change should take
place digitally. We have to change a lot
digitally, connecting with the Users digitally,
using software’s, etc.
Principal, Guru Nanak Khalsa College, Dr.
Kiran Vishnu Mangaonkar addressed the
audience highlighting on the reducing reading
habits of youngsters. This situation cannot be
blamed but need to look forward to inculcate
reading habits. Library resources are enriched
but student come to library for only exam
purpose. Since we know students are tech-savvy, library should connect
with them digitally i.e. ICT - Information Communication and Technology.
Dr. Magdood Ahmed Khan, Registrar,
University of Mumbai delivered his
keynote address by stating that the
habit of forgetting is good at times so
as to unclean and relearn new things.
Library should not stick to one phase
of traditional way of physical
handling they need to change from
phase to phase should modernize
themselves by application of ICT mobile technology- like e book, journal,
IPad etc. Takeaways are how many Users are using the resources
available and the response of User, how many people read that book, how
many times, journal and e-book through conferences and workshops.
Accreditation see the outcome of library’s performance and not the
recourses of the library. It is need of the Libraries not just to showcase
their collection and services but also the usage of these collection and
Page | 4
services should be stressed upon. He stressed that the usage of the
Library would become the strength of the Library than just its collection
and services.
Ms. Kuljeet G. Kahlon, Library
Manager, GNIMS Business School
gave the highlights of the Library
Research Conferences, which were
organized by GNIMS till date.
Journey of the conferences started
in the year 2009 and continued
over the years. In 2016, GNIMS
library organized the 1st
International Research Conference and this year was the 2nd International
Research Conference. She statistically presented the papers contributed
in the conferences with their various demographic features.
Dr. H. Anil Kumar, Librarian, Indian
Institute of Management,
Ahmedabad addressed the audience
through Skype. He described the
Library as the centre of the temple of
the University or college. The main
purpose of the library is to share
intellectual knowledge, information
etc. These intellectual ability is not
seen among students, because of
which various students remain unemployed. Giving examples from
Assocham Reports, which, states that B and C category B schools are
producing unemployable pass outs. Declining reading habits are one of
the reasons for such a report.
There must be a proper balance between print
and visual form of library recourses. There is
also need of space for students to have
conversation etc. He said that there is
correlation between reading and academic
performance. Good Librarian should work as
hybrid between print and non- print technology.
There were three technical sessions with different themes like Information
Communication and Technology (ICT), Social Media and E-Resources and
Best Practices in Library Science.
The first session of the conference was on Information Communication
and Technology (ICT), which was chaired by Mr. Subhash Athavale,
Page | 5
Librarian, Chandibai Himathmal Mansukhani College and Dr. Sandeep
Bhavsar, Librarian, Prin. L. N. Welingkar Institute of Management
Development & Research, Mumbai. Five papers were presented in this
session.
Ms. Chaturanga, Librarian, Centre for Poverty Analysis (CEPA), Colombo,
Sri Lanka, presented her Research Paper by explaining about her poverty
portal and various links to government as well as research origination.
They follow Evidence based data. The challenges are lack of team working
and dedicated staff on portal, funding issue extrados in portal.
Management emphasize on policy making and not on library. Basically to
hold global & regional resources, emphasize need to put on visual formats
rather than physical. This requires big team to collect data through field
work convert print copies to soft and upload on system. There are no
separate Server, SQL is parameter for processing etc. Portal is used for
popularizing our portal and awareness of recourses.
Portal do not aim at increase funding, from different institution viewing
the portal. She discussed the Library status in Sri Lanka and discuss utility
of Library Portal as one stop information platform.
Dr. P. K. Triparty, Librarian, Regional
Institute of Education, Bhopal, spoke
about commons learning which is
different from traditional library up-
keeping. Also elaborated learning
commons in collaborative learning
environment. There is a need of
collaborative teaching where library acts
as a good support. Learning commons is the integration of ICT and
management which would be a combination of physical and virtual
environment where discovery and creativity can be inculcated among
students. Commons 2.0 also induces various convections of Wi-Fi, online
digital space, technologies (out of class assignments, writing research &
group projects).This would also encourage collaboration. This
implementation is under progress. This would be a forum to have
discussion with teachers, Librarian and
peer groups. Challenges are digitalization
which is out of read, set up place inside
library, arrangement of separate staff,
proper maintenance and preparation of
Budget. He concluded that in the ICT era
Libraries need to collaborate with
teachers and students by making use of technology.
Page | 6
Mr. Pradeep Das, Librarian, MIT Art, Design
and Technology University, Pune, compared
institutions were Knowledge Management
taught as subject with Libraries of these
institutions. He surveyed how Knowledge
Management is practiced more predominantly
where it is taught as a subject. There are
various Users or research people suggesting various document on
Knowledge Management to library. The changes are also found in library
i.e., collection on Knowledge Management has increased, also, library
hours have been increased.
Mr. Rajesh Kumar Das’s Library Executive, Gyantapas Abdur Razzaq
Bidyapeeth, Bengal Foundation, Dhaka,
Bangladesh, explained about his research
on Mapping Intellectual Structure of Library.
In his bibliographic study, he done mapping
of Intellectual Structure of Digital Library
Initiatives in India. Information,
Communication and Technology is
spreading all over world. He gave an
interesting presentation on Domain knowledge of various keywords used
in the research paper and also the author network. The selection criteria
is only journal article, author from Indian origin and keywords within for
periods of 10 years.
Mr. Sachin Vaidya, Librarian, Sir Vithaldas
Thackersey College of Home Science
[Autonomous], S. N. D. T. Women’s University,
Mumbai, spoke about E-learning, types of E-
learning, categories and application of E-
learning and various tools. E-learning cannot
replace the classroom session or face to face
teaching session. Videos are available but this can also be complementary
and not a proper substitute. E-learning makes our lives easy at any place,
anytime. E-learning is just an information communication technology
facilitator. E-learning has its consequences on the health of youngsters.
Mr. Khushal from Algorhythms, Pune spoke about SLIM21 System for
Library Information Management. This system is used by more than 500
Customers, preferred software for all universities. Defiance
establishment’s corporates, public & state level libraries have been
utilizing this software. This is also the age of RFID system where there is
self-checking/check out of Library Resources by the Users. There are
various modules like cataloguing (database) acquisition (feedback, order,
Page | 7
bill payment etc.), circulation serials control, article indexing, web OPAC
and advanced modules like SMS, RFID, etc.
Nowadays, Users do not stick to one platform for long period, they change
from platform to platform. But there is lack of professionalism in Library
due to lack of training, software etc.
At the end of the session Mr. Athavale
stressed on proactive role of the Libraries
and Librarians and Dr. Sandeep Bhavsar
stressed on resources and avenues
available to the Librarians like Open Sources
to cope with the challenges created by ICT.
Also concerned about the usage of the
Library, explained the concept of Return on Investment (ROI). Also
suggested to join various professional forums and online courses to keep
abreast with the latest knowledge.
Mr. Ranjeet G. Dharmapurikar, Information
Scientist, Central Library, Swami Ramanand
Teerth Marathwada
University, Nanded and
Mr. Rajesh Das, Library
Executive, Gyantapas
Abdur Razzaq Bidyapeeth,
Bengal Foundation,
Dhaka, Bangladesh chaired the 2nd Technical
Session on Social Media.
There were a total of twelve papers lined up
for presentation in the second technical
session, out of which four papers were
presented. The session started with an
introduction on Social Media by the
Chairperson
Mr. Ranjeet
Dharmapurkar, who emphasized the
advantages of various social platforms if
used appropriately. He shared his experience
of writing various blogs, papers and also
head starting WhatsApp groups where
knowledge is shared for professional
improvement.
Page | 8
The need of social media platform was highlighted to promote the services
offered by the libraries such as Journals, issues, Books, Research Papers
etc. to the Users and Professors. Keeping a tap on internet usage by the
Users for entertainment (surfing on Facebook, Blogs, WhatsApp, YouTube
etc.) purpose, which is restrained, was found to be difficult as
library/internet provider cannot continuously track each and every usage.
The usage of Social Media for User’s entertainment purpose, which
nowadays is inevitable, does not serve the main purpose of libraries,
which is to provide information. However reading e-newspaper,
Informational Blogs, or any source that actually provide information to
the User was also considered as entertainment.
The first paper was presented by Mr. Rahul
Khandare, Librarian, Sardar Vallabhabhai
Patel Arts and Science College, Jalgaon,
Maharashtra. He discussed the newspaper
reading habits of the undergraduate students
in Jalgaon. He
stated around 68-70% students read
newspapers in the library and the most
striking finding of the paper was that almost
87% students didn’t use newspaper
applications. He concluded the most read
newspaper is Marathi daily “Lokmat”.
The second paper was presented by R. Perumal, Librarian, J. C. College
of Law, Mumbai, on the application and uses of Big Data for Library
Professionals.
Mr. P Arul Pragasm, Librarian, Shriram Kala Mahila Mahvidyalaya,
Amravati, presented the third paper in the session. He also drew attention
to the Reading habits of the undergraduate
students in Kalyan, Mumbai. His study
concluded that the gender differences have a
profound effect on the reading habits of
students. He also made a point that the visits
to the library were mostly for examination
purposes and some students used it for entertainment purposes also. The
second part drew lot of discussion from the other participants.
The last paper for the session was on Dysgraphia by Dr. Abhay Vajpayee,
Librarian, Delhi Public School, Indore, Madhya Pradesh. He, as a librarian,
has taken the additional responsibility of special kids between the age
group of 5-15 years who have hand writing deficiencies to overcome the
same by continuous practice. Dr. Abhay Vajpayee showed us how their
Page | 9
library initiated activities to help the Dysgraphia (an abnormality
developed in a foetus due to the stress took by a mother in pregnancy).
Dysgraphia creates disinterest among children to learn and write. One of
symptoms recorded are different gripping capacity and posture of
pen/pencil by affected students. Their initiative includes developing habit
where kids write daily in school library. The efforts took were appreciated
as the activity was improving the handwritings of the students. The
initiative cannot be concluded as the sole reason of improvement as
external forces such as consultants and
psychiatrist/therapist of this concerned
problem are being involved for the
betterment of the child. He described
various innovative methods school
librarians can adopt to give therapy to
children suffering from Dysgraphia.
The session was summarized by Mr. Rajesh Das from Bangladesh. He
appreciated the efforts of GNIMS and the organizing committee for
providing researchers with a wonderful platform to put forth their ideas
and thoughts. He also found the conference very interactive, with lots of
discussions on the paper presented.
The 3rd Technical Session on E-Resource and Best Practices in Library
Science was chaired by Ms. Sushma Karnik, Library Director, The
American Library, U.S. Consulate General, Mumbai and Ms. Chaturangaa
Weerasekera, Librarian, Centre for Poverty Analysis (CEPA), Colombo, Sri
Lanka.
Only one paper by Dr. Dharmapurikar was presented in this session which
was on UGC Infonet’s E Shod Sindhu usage in Universities in India. E-
books, websites, e-resources consortium for
higher education such as ProQuest Online
Database, E-Shodh Sindhu etc. are helping
libraries and students. E-resources are in
demand among students during examinations
because students visit library more often then.
Mrs. Sushma Karnik spoke on the awareness of the need of marketing of
E-Resources. E-Resources should be connected with information need of
the User. She also stressed on to have right infrastructure to give
accurate service regarding E-Resources. Also, she suggested monthly
audit on usage pattern of E-Resources, which is required. Database, apps,
journals, issues, research papers, portals, e-books, magazines etc. are
only useful and are worth keeping when they serve its purpose, i.e., to
guide, provide, share, refer all its knowledgeable and essential content to
students, professors, teachers, and those who requires it to put an end
Page | 10
to their quest of searching information. Information should be updated
regularly and should refer to new or current activities. Thus old
information on e-platforms is not alone sufficient.
The Bandwidth, WI-FI speed, uploading and download speed are
necessary so that information is shared without wasting the time of the
person. Thus monthly audit of the information providing source need to
be conducted in order to meet standards set. The webliography happens
to be a key tool in providing concise and relevant data than Google.
E-books, websites, e-resources consortium for higher education such as
ProQuest Online Database, E-Shodh Sindhu etc. are helping libraries and
students. E-resources are in demand among students during
examinations because students visit library more often then.
Marketing of E-resources is another important
factor, in order, to generate awareness among
Users about the books, articles, question
papers etc. Mobile applications, social media
are also a way to promote their initiatives and
activity of sharing information. Librarians are
expected to have leadership, making podcast,
video filming etc., skills to enhance their service. Hand on training to the
librarians is suggested to collaborate with social media and e-resources.
It was concluded that library and librarian’s efforts are not redundant as
they are most important source of providing information. The skills and
all knowledge expected from librarians can never be replaced.
Mrs. Vasundhara Deshpande in her valedictory
address gave snapshot of the happenings of the
Conference also emphasized the important topics
which should have discussed in the Conference.
Dr. Vidya Hattangadi,
Professor, Head - MDP / EMBA, GNIMS Business
School shared her views about the Conference.
Ms. Neelam Chavan, Librarian, G. N. Khalsa
College, Mumbai presented the review of the
conference.
Page | 11
Dr. Jyotinder Kaur Chaddah, Associate
Professor and Academic coordinator (Part-
time), gave the vote of thanks to all the
dignitaries as well as the participants who
had come from all over the country, including
two neighboring countries - Ms. Chaturangaa
Weerasekera from Colombo, Srilanka, who
had attended last year’s International Conference also and Mr. Rajesh
Kumar Das from Bangladesh presented their research paper during the
conference. She thanked all the people who have contributed to make
this International Research Conference a grand success.
This conference saw a global response from UEA, USA, Srilanka and
Bangladesh, as well as from all over the nation. Total Research Papers
received were 85. 55 papers were selected and published in the
Conference Proceedings. The Research Papers were published in three
different publications - the International Research Conference
Proceedings with ISBN No. 978-93-83-003-03-7, International e-
Journal of Library Science (ISSN No. 2319992X and Impact Factor
3.216) and Sansmaran Research Journal (ISSN No. 2278-7801 and
Impact Factor 3.678) which were released by the dignitaries.
The best paper was awarded to Dr. Abhay Vajpayee, Librarian, Delhi
Public School, Indore, Madhya Pradesh on his Research on “A Library
Research Work Remedy for the victim of Dysgraphia”.
Participant’s felt that the conference was very
informative and they
gained knowledge about
the new technological
advancement in the field of
Library Science. All the
delegates and the participants were awarded
certificates.
Page | 12
The dignitaries and the participants appreciated
the efforts taken by the GNIMS Library Team to
successfully organize this
International Conference.
Our International
Conference was also
mentioned in GENESIS
(June-December 2016), A quarterly newsletter of
the BKC Knowledge Network.
Page | 13
Wishing you a very Happy birthday
Mr M V Padmanabhan
15th January
Mr Siddhesh Kesarkar 7th January
Ms Suchita Shetty 15th January
Dr Jyotinder Kaur Chaddah
17th January
Ms Neeta D Malik 17th January