SharePoint's Social Media Scorecard (updated)

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[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.com

SharePoint’s Social Media Scorecard

Christian Buckley

[email protected]@buckleyPLANET

Tri-State and Princeton SPUGs

November 8th and 9th, 2011



My Background

Christian Buckley, Director of Product Evangelism at Axceler

• Most recently at Microsoft

• Microsoft Managed Services (now Office 365-Dedicated)

• Advertising Operations, ad platform API program

• Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration

• Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM

• At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco

• I live in a small town just east of Seattle, 4 kids. Co-authoring ‘Implementing Microsoft SharePoint 2010 Real-World Projects’ (MSPress, Feb2012)



Improving Collaboration for 16+ Years Mission: To enable enterprises to simplify, optimize, and

secure their collaborative platforms Delivered award-winning administration and migration

software since 1994 Over 2,000 global customers

Dramatically improve the management of SharePoint

Innovative products that improve security, scalability, reliability, “deployability”

Making IT more effective and efficient and lower the total cost of ownership

Focus on solving specific SharePoint problems (Administration & Migration)

Coach enterprises on SharePoint best practices Give administrators the most innovative tools available Anticipate customers’ needs Deliver best of breed offerings Stay in lock step with SharePoint development and market trends

Axceler Overview



Agenda

• The rise of social media• What is social media in the enterprise?• Social media inside SharePoint• The scorecard, criteria• The contenders• SharePoint 2010 Scorecard• Summary – how SharePoint 2010 stacks up



“Social media is media designed to be disseminated through social interaction, created using highly accessible and

scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media

monologues (one-to-many) into social media dialogues (many-to-many).

It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”

Wikipedia.org

Definitions




[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net

What are we talking about?



The History of Social Media

Images by Robert Watson, http://www.watson.org/~robert/star-lit/wwiv/

Bulletin Board Systems (BBS’s) – (1979 – 1995)

http://www.watson.org/~robert/star-lit/wwiv/




Commercial Online Services

(1979 – 2001)

http://socialmediarockstar.com/history-of-social-media

http://socialmediarockstar.com/history-of-social-media



What is Social Media in the Enterprise?

The Dawn of the

Word Wide Web – 1991



What is Social Media in the Enterprise?

IRC, ICQ and

Instant Messenger




P2P – BitTorrent – and

“Social” Media Sharing




Social Networking &

Social News Websites







The Real-Time Statusphere & Location-based Social Web

(2008 – ???)

97

98

99

00

01

02

03

04

05

06

SixDegrees.com

LiveJournal

Ryze

Friendster

Fotolog

LinkedIn

MySpace

Tribe.Net

Xing

Last.fm

Orkut

Flickr

Facebook

Dodgeball

YouTube

Xanga

Ning

Yahoo360

Bebo

WindowsLiveSpaces

Twitter



Why SharePoint Needs Social



The islands of information have been moved to SharePoint. NOW WHAT???

You can’t find anything

You can’t tell who owns what

You can’t tell what’s new, what’s old, or what has changed

It’s all disconnected

Why SharePoint Needs Social



Govern

ance

Metadata

Taxonomy Ad Hoc

Social Media

Search

End Users

Role of Social in SharePoint





Microsoft SharePoint 2010Ribbon UISharePoint WorkspaceSharePoint MobileOffice Client and Office Web App IntegrationStandards Support

Tagging, Tag Cloud, RatingsSocial BookmarkingBlogs and WikisMy SitesActivity FeedsProfiles and ExpertiseOrg Browser

Enterprise Content TypesMetadata and NavigationDocument SetsMulti-stage DispositionAudio and Video Content TypesRemote Blob StorageList Enhancements

Social RelevancePhonetic SearchNavigationFAST IntegrationEnhanced Pipeline

PerformancePoint ServicesExcel ServicesChart Web PartVisio ServicesWeb AnalyticsSQL Server IntegrationPowerPivot

Business Connectivity ServicesInfoPath Form ServicesExternal ListsWorkflowSharePoint DesignerVisual StudioAPI EnhancementsREST/ATOM/RSS

Communities

Search

Sites

Composites

ContentInsights





The Social Informatics

Shift



The Social Informatics Shift

Social Informatics is the study of information and communication tools in cultural and institutional contexts.

It is a cross-disciplinary focus on usage patterns, and is a blend of sociology, anthropology, psychology, technology and business perspectives, examining

the changing way in which we do business.(Wikipedia)







Btw, the word “app” wasmade “word of the year” 2011

The Social Informatics Shift



1. Community management tools

2. Open identity

3. Microblogging

4. Social CRM

5. Enterprise applications gaining a social layer

6. Activity streams

7. Social search, analytics, and filtering

8. Enterprise social media workflow

9. Automated compliance monitoring

10. Next-generation unified communicationsDion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224

Emerging Enterprise Technologies

http://blogs.zdnet.com/Hinchcliffe/?p=1224





The Future of Social Media



The Scorecard



• Ease of Entry – Internal, External

• Discovery (expertise, interests)

• Contextual Search

• Enterprise Content Management (workflow, business process management)

• Building Communities – External Focus

• Team Collaboration – Internal Focus

• Real-Time Connections

• Cost

• Extensibility

The Scorecard / Criteria



Facebook Ning

Yammer Salesforce Google+

Jive Box.net

The Contenders





Facebook





Facebook



• Moderation and privacy controls• Microblogging• Activity feeds• Photos and videos• Real-time chat• Groups / discussion forums• Advertising• Events• Blogging• App store

Facebook

Features Scorecard• Ease of Entry – Internal F,

External A• Discovery B-• Contextual Search D• Enterprise Content Management D• Building Communities A-• Team Collaboration F• Real-Time Connections A• Cost A• Extensibility D-





Ning





Ning



Branding and visual design Moderation and privacy controls Activity feeds RSS feeds Photos and videos Real-time chat Groups / discussion forums Events Blogging App store with tools for YouTube,

LinkedIn, Facebook, Google Apps

Ning

Features Scorecards• Ease of Entry – Internal C, External

B+• Discovery C• Contextual Search F• Enterprise Content Management F• Building Communities A• Team Collaboration C+• Real-Time Connections C+• Cost B• Extensibility C





Everyone I follow within my org

Threaded FB like

discussions

Post a Status



Enterprise social networking• Secure collaboration with internal and

external people• Search archives of messages/profiles/tags• Mobile app

Yammer

Features Scorecards• Ease of Entry – Internal A, External

F• Discovery C• Contextual Search C• Enterprise Content Management F• Building Communities C• Team Collaboration D+• Real-Time Connections C• Extensibility F





Post a Status

Threaded FB like

discussionsMessages/Alerts

CustomDashboar

d



• Real time feeds• Sales visibility• Activity Stream• Collaboration• Manage & track campaigns• Complete customer profile• Improved marketing efforts

Salesforce

Features Scorecard• Ease of Entry – Internal A, External

F• Discovery B• Contextual Search D• Enterprise Content Management

C+• Building Communities D• Team Collaboration D• Real-Time Connections C• Extensibility F











• Microblogging• Ability to filter your contacts, feeds• Photo aggregation from circles• Search across your streams

Google+

Features Scorecard

• Ease of Entry – Internal A• Discovery C• Contextual Search C• Enterprise Content Management F• Building Communities F• Team Collaboration B• Real-Time Connections B• Extensibility F





Set up “observations” about companies,

competitors, events, products, etc

Publish your observations

Interact with others about your

observations, allow people to connect

ideas and solutions

Create or join communities around products, markets,

ideas and align/connect your

observations

Track metrics and activity around those

markets



Connect your ideas to markets, creating a web of ideas to help you and others see patterns and trends

Attach observations to

business requirements and

strategies

Track conversations

around each idea, cross-reference

other observations





Create agents to listen to social

media networks and find relevant

information

Organize how you will view the results of your agents



Teams have real-time presence awareness,

ability to capture conversations and

attach to observations

Wherever you are in the environment, connect with others and build the social

web



• Social media monitoring tools• Branded public communities• Team collaboration tools• Social CRM• Customer support accelerators• Network / expertise discovery• Metrics, usage patterns, network data• Integration with SharePoint• Uses OpenSocial API• Microblogging, IM, presence awareness

Jive

Features Scorecard• Ease of Entry – Internal A, External

A• Discovery A• Contextual Search A• Enterprise Content Management

B-• Building Communities A• Team Collaboration B• Real-Time Connections A• Cost C• Extensibility B





Comment/Tag this box (folder)

Ongoing comments

Task Pane



• Collaboration using a familiar file structure• Sync desktop files to a box• Mobile app• Permission management• Integrated file viewer• Discussions and commenting

Box.net

Features Scorecard

• Ease of Entry – Internal B, External A

• Discovery C• Contextual Search D• Enterprise Content Management F• Building Communities F• Team Collaboration C• Real-Time Connections D• Cost B• Extensibility D

























• Managed Metadata Service• Advanced routing (w/metadata)• User profiles (My Sites)• Status updates/activity feeds• Knowledge mining• Bookmarks (replaces My Links)• Feedback/rating• Note board (Wall)• Podcasting kit• Social tagging• Expertise tagging• Wikis• Share & Track tab• Individual and team blogs• People and social search

SharePoint 2010

Features Scorecard

• Ease of Entry – Internal A+, External C

• Discovery B+• Contextual Search B+• Enterprise Content Management

B+• Building Communities C• Team Collaboration B• Real-Time Connections B• Cost D• Extensibility A-



SharePoint may not win in any single category, however it is viewed by Gartner and other analyst firms as the only platform able to execute on broader enterprise needs

Final Scorecard



What users are asking for

Your team wants to build out a Facebook-like social networking solution on your intranet.




Your team wants to build an intranet version of Twitter to help everyone stay instantly connected, sharing product, support and competitive information in a secure manner.




Your team would like to access critical content and applications offline, and through their personal devices.



Outside Help



NewsGator

• Aggregated newsfeed across SharePoint sites, and using Social Sites, feeds outside of SharePoint

• Expanded trackable items• Daily news digest

http://www.newsgator.com

http://www.newsgator.com/



NewsGator

• Add individuals, groups, and hashtags

• Create groups, each of which have their own microblog, documents, calendar, and other capabilities

• Statistics on social activity



Attini

• Provisioning process for adding new users

• Attini Talk provides microblogging, nested comments, sharing, mentions and badges

• Improved blog capability, plus • Aggregate news, and • Aggregate video assets

http://www.attini.com

http://www.attini.com/



SnapWorkSocial

• Microblogging• My Site integration• Task integration• Aggregate feeds• On-prem, cloud, and Office365

http://www.snapworksocial.com

http://www.snapworksocial.com/



Final thoughts

Identify business gaps that can be filled by social features

Ensure a cultural fit for these new features

Develop a sound plan for deploying these new features, including buy-in from end users and key stakeholders.



Contact me at Christian Buckley, [email protected], 425-246-2823 On Twitter at @buckleyplanet www.buckleyPLANET.com

Check out SharePointProMag.com article

How SharePoint 2010 Stacks Up to Your End-User Social Media Requirements

For more information

mailto:[email protected]

http://www.twitter.com/buckleyplanet



http://www.buckleyplanet.com/

http://www.sharepointpromag.com/article/sharepoint/How-SharePoint-2010-Stacks-Up-to-Your-End-User-Social-Media-Requirements

http://www.sharepointpromag.com/article/sharepoint/How-SharePoint-2010-Stacks-Up-to-Your-End-User-Social-Media-Requirements

Date post:	15-Jan-2015
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SharePoint's Social Media Scorecard (updated)

Technology