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AH/A RESEARCH We’ll let you in on a few secrets and you’ll be smirking too.
| Date post: | 06-Jul-2015 |
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AH/A RESEARCH
We’ll let you in on a few secrets and you’ll be smirking too.
AH/A AT HOME
AWAY
What is AH/A Research
2 PROJECTS IN 1 1. Customer behavior at home
2. Customer behavior away
FLEXIBLE & FAST Use in a variety of industries/circumstances
Integrate our social media recruiting
TIERED PRICING What you see is what you get No surprises or hidden costs
AT HOME AWAY
Among the Many Potential Uses…
CONSUMER GOODS & SERVICES
AUTO
FINANCE HEALTHCARE
TECHNOLOGY
FOOD & BEVERAGE
Testing in the short-term will reap countless benefits and ROI in the long-term. You will come away with a clear and strategic plan.
Methodologies We Use: Online multi-day discussions and 1-1 interviews Online focus groups 24hr quantitative survey
People are not brand loyal anymore. People move on to the next big, shiny object at one mention by a
Facebook friend or a Pinterest post.
So what to do as someone who develops and markets products and services?
Obtain direct input BEFORE going to market. Test at every step of development. Eliminate doubt and guessing. Come
away with complete validation.
AT HOME What AT HOME Looks Like
What AT HOME Looks Like
Features Include: Wide geographic reach Better user experience Qualitative and quantitative options (as well as combined in the same study) Immediate in-depth transcripts and real- time data Convenient for clients and participants Ability to post all types of media for review Video or text options available Range of options available based on budget Discussion Boards
Video Groups Embed Quant
AT HOME
Methodologies We Use: Mobile usability testing Mobile qualitative studies Mobile quantitative surveys
Mobile research methodologies are relatively new and relatively unknown. Which is surprising due to the fact that everyone seems
to be talking about mobile.
We utilize turnkey solutions for mobile research. You get immediate feedback in the shape of heatmaps, clickstream analysis
and real-time data/reporting.
We’re going to be blunt here. No one has any patience for a website or app that doesn’t work on their phone. A situation where your user
is trying to access something remotely is typically a situation with limited time. It just has to work.
AWAY
What AWAY Looks Like
What AWAY Looks Like
Engaging
Con$nue
Smart
Con$nue
Features Include: Real-time reporting & analysis Use on any device Customized branding & flexible design Graphic and visual interface Better user experience Clickstream analysis Heatmaps Video playback Lack of participant boredom & fatigue
AWAY
Recruiting
What is the most important part of market research? Asking the right people the right questions. We help you find these people in new, innovative and cost-
effective ways.
Our team includes people who pioneered the use of social media to find qualified and engaging respondents. No panels. No "professional" research
participants. We recruit fresh respondents on a project basis.
Our recruiting methods have several advantages: 50% less per respondent than traditional methods, obtain a ready-to-participate sample within 48hrs, qualified
people screened twice, use to find niche and “hard to reach” people.
What Recruiting Looks Like Advantages:
Less expensive than traditional methods - 50% less Fast – as fast as 48hrs Qualified – multi-step screening process Niche and "hard to reach" are easy for us Use with any of our research methods – online, offline, qualitative, quantitative
Cycling Enthusiasts
Baby Boomers in KC
Teens NOT on Facebook
Online Grocery Shoppers
Organic Dog Food Purchasers
AH/A Tiered Pricing
Approach N= Cost Deliverables
AH/A Small 25 $25,000 • Recruitment • Incen,ves • Discussion guide for at home • Mobile ques,onnaire/tasks • Programming and hos,ng (online and mobile) • Modera,on • Transcripts • Developer checklist • Analysis and repor,ng
AH/A Medium 40 $37,500
AH/A Large 65 $50,000
