An Inhouse Monthly Magazine from the house of PR 24x7 Network Ltd.

June 2011

Year 2 Volume 3

Dear friends

I trust, the second edition of SIPHAR, in paper format must have received your attention. We have tried to incorporate

likings of readers and it is a matter of pleasure for us that our friends are encouraging us by giving valuable suggestions, and appreciating our efforts.

The summer season is on peak, and we all remain in search of shade, cold water or drinks, particularly when we are traveling. Please take care in selection of drinks, otherwise polluted water or drink may affect our health adversely.

Two months of the current financial year are over and every concern will be focusing upon the performance done so for & to be done in ensuing months. We at PR 24x7 Network Ltd. have also make strategies to enhance our capacity so as to expedite the regular work and also to obtain certificate of satisfactions (in sprint only) from our valuable customers. we have strengthened our team and some talented new comers have shown their ability to stand to the occasion. We are confident that PR 24x7 will surpass all records this year, and shall have a significant identity at national level.

Truly yours

Atul Malikram

Rise in petrol price is a matter of concern for all. While it affects pocket of a common man, at the same time most of the business sectors are driven back to assess cost of their products due to this hike.

It will not be out of order to mention that the ultimate burden of this hike will be upon the end users, who have no choice except to keep mum & tolerate government policies. Though most of the parties in opposition have raised their voice against the stupendous rise and brought pressure to bring down the petrol and gas prices, but the so called "Emperors" of our country are

sitting silent & alleging the petrol companies for the issue.

An opposition party criticised the hike in petrol price and alleged that the "anti aam-admi" government was waiting for the assembly elections to get over to make the announcement.

Most of the opposition parties strongly condemn this increase in price of petrol. The government which

Hike in Petrol Priceburden upon common man and business

Contd. p3

2

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always harps on being with the ''aam admi'' (common man) is betraying it. The UPA regime says it does not control price of petrol but kept a check on it till the elections, a party spokesperson said.

He described the price hike a "gift" from the government after the Congress victory in West Bengal and Assam. "This is a joke on the people," he added.

The main opposition maintained that the government could cut down on some of the central taxes to give relief to the people.

In the last two years, the increase in petrol price has been by Rs. 23 per litre. This government should realise that when petrol prices go up, then prices of other commodities also go up.

"This government has nothing to do with the welfare of the ''aam admi'' and is only concerned about votes. Since the UPA came to power in 2004, petrol prices have increased 19 times. In the last nine months the increase has been done nine times," an opposition party person said.

Despite several voices against the hike, no corrective steps have been initiated, till now, and we have nothing to do, except to bear the scenario.

It will be better if we curtail expenses on petrol and use the vehicles for extremely urgency.

Hike in...

4Equitable exchangeDear Colleagues

Subject: Equitable Exchange

Equitable exchange or Barter system is a system, in

which goods and services are exchanged for goods

and services. It is well known that in ancient times,

when money was not invented, trade as a whole was

carried through exchange of goods and services only.

The system is still in force in European countries. In

India, it is not utilized, at large.

We believe that even now if the system is brought in

force, the same may be fruitful to both the corners.

We are having the following items for equitable

exchange -

1. Gift items

Pure Gold, 24 K products, such as playing cards,

photo frames, roses, and flower brooch,

paperweight and wallet card size pictures.

2. Outdoor publicity

Hoardings, sky balloons, mobile van, canopy,

umbrellas, tricycles.

3. Public Relations

Organization of Press Release, Press Conference,

Events, etc, through Digital PR, Print PR, Electronic

PR.

4. Media Monitoring

Monitoring of News of clients and competitors

through print, portals etc.

Terms:

On MRP basis

We, vide this offer our above mentioned items for

equitable exchange. Let us have your offer, if any.

During summer season, the most desired drink is none other than water. Though w e a r e v i e w i n g a n u m b e r o f advertisements of various cold drinks on TV channels but water super seeds all drinks, because only water is the ideal drink to ful fil thirst of people.Our country is well known for hospitality. Many a persons during hot season instal water huts to serve cold water to citizens. The water is stored in clay pots (Matka) and cold water is being offered to thirsty persons. PR 24x7 Foundation has always understood the need of hours and this year also, a water hut has been installed out side its Indore office. It is really a treat to witness satisfaction on faces of persons after drinking cold water from water hut.

CSR Activities

Water hut

5

Birthdays

Ujjain Singh06 JuneIndore Office

Sandeep4 JuneAssociate Varanasi

Nisha Tiwari06 JuneAssociate Lucknow

Events

An event of Shoppers Stop was organized at Indore. Shoppers Stop opened its second branch in Madhya Pradesh and in total 40th branch of the country. The famous model Anchal kumar, inaugurated the show room.

For a person, working in an organization or running his own business, Saturday is always a day, he awaits through out the week. In European countries, where the working days in a week are five only, people use to enjoy 'week end', every Friday & Saturday. In our country also the same culture has been adopted by most of the concerns, but still some of the institutions work for 6 days in a week, and Saturday is their half day. As such every one awaits Saturday to enable him to assess own work, and plan for ensuing week.

We continue to assess ourselves every saturday & each member of our team shares views about his work & difficulties, if any. After reviewing week's job, some entertainment programmes, followed by refreshment are done regularly so that each one is refreshed with joy.

Saturday

6

Most of the people must have come across such children, who apparently look normal, but their activities are found different from normal children. If we find a boy, who likes to live all alone, does not talk to his family members, not even looks at them, repeats any physical activity frequently then we may doubt about his wellness. This may be autism, a severely incapacitating life long, developmental disorder that typically occurs in first three years of life. It causes impairment or disturbance in three main areas, social skills, communication skills and in their repetitive and restricted behaviors. A child with autism might:

? Have severe language deficits of differences.? Not look at objects when another person points at them.? Have trouble relating to others or not have an interest in other people at all.? Avoid eye contact and want to be alone.? Appear to be unaware when other people talk to them but respond to other sounds.? Repeat or echo words or phrases said to them.? Have trouble expressing their needs using typical words or motions.? Laugh, cry or show distress for no apparent reason.

A child affected by autism, needs utmost care, particularly by his parents. Unfortunately, no medicine or treatment has been devised so for perfect treatment of an austic. The only consistently effective treatment for autism is a structured training programme, therefore a combination of a good school and parents training is the best known treatment. Autism affected children are found worldwide. According to USA survey, one out of 500

ndchildren in India is an autistic. Looking to the gravity, USA has declared 2 April as, 'World Autism Awareness day.

Being responsible, a social group has understood the grief of autistics & their parents and decided to help them in association with national & international organizations, working on this disorder. We appeal all to come with us to help the autism affected so that they can also live better life.

Autism-a developmental disorder

7

Mussoorie is a city and a municipal The name Mussoorie is often school was established in Mussoorie in board, about 34 km from Dehradun attributed to a derivation of 'mansoor', 1960. Tibetans settled mainly in Happy and in Dehradun district in the Valley in Mussoorie. Today, some Indian state of Uttarakhand. This 5,000 Tibetans live in Mussoorie.hill station, situated in the foothills of the Himalaya ranges, is also

Now, Mussoorie suffers from over-known as the Queen of the Hills.

development of hotels and tourist The adjoining town of Landour, which

lodges, given its relative proximity to includes a military cantonment, is

Delhi, Ambala and Chandigarh, and co n s i d e re d p a r t o f ' g re ate r

has serious problems of garbage Mussoorie', as are the townships of

collection, water scarcity and parking Barlowganj and Jharipani.

Being at an average altitude of 1,880 a shrub which is indigenous to the area. metres (6,170 ft)[citation needed], The town is in fact often referred to as Mussoorie, with its green hills and 'Mansoori' by most Indians.varied flora and fauna, is a fascinating

hill resort. Commanding snow ranges The main promenade in Mussoorie is to the north-east, and glittering views called, as in other hill stations, the Mall. of the Doon Valley and Shiwalik ranges In Mussoorie, the Mall stretches from in the south, the town was once said to Picture Palace at its eastern end to the present a 'fairyland' atmosphere to Public Library (shortened to 'Library') tourists. The highest point is Lal Tibba at its western end. During the British with a height of over 2,290 metres Raj, signs on the Mall expressly stated: (7,510 ft)[citation needed].Contents "Indians and Dogs Not Allowed"; racist [hide]signs of this type were commonplace in shortages, especially during the hill stations, which were founded 'by summer tourist season. Landour, and for' the British. Motilal Nehru, the Jharipani and Barlowganj have fewer In 1832, Mussourie was the intended f a t h e r o f J a w a h a r l a l N e h r u , such problems.terminus of the great survey of India deliberately broke this rule every day that began at the southern tip of India. whenever he was in Mussoorie, and The Himalayas from near Char Dukan Although unsuccessful, the Surveyor would pay the fine. The Nehru family, in Landour, upper MussoorieGeneral of India wanted to have the including Nehru's daughter Indira

new office of the Survey of India based (later Indira Gandhi) were frequent

in Mussoorie. A compromise was to visitors to Mussoorie in the 1920s,

Mussoorie is conveniently connected have it in Dehradun, where it still 1930s and 1940s, and stayed at the

by road to Delhi and major cities. It is located.[citation needed]Savoy Hotel. They also spent much

called the "Gateway" to Yamunotri and time in nearby Dehradun, where

Gangotri Shrines of Northern India. By 1901 Mussoorie's population had Nehru's sister Vijayalakshmi Pandit

The closest rail station is Dehradun. grown to 6461, rising to 15,000 in the ultimately settled full-time.

Taxis are easily available for Mussorie summer season. Earlier, Mussoorie as are buses at regular intervals.was approachable by road from

During the 1959 Tibetan Rebellion, the Saharanpur, 58 miles (93 km) away.

Central Tibetan Administration of the The best time to visit is from mid-Accessibility became easier in 1900

14th Dalai Lama was at first established March to mid-November though the with the railway coming to Dehradun,

in Mussoorie before being moved to its downpours could be an inhibiting thus shortening the road trip to 21

present location in Dharamsala, factor in the monsoon months of July miles (34 km).[1]

Himachal Pradesh. The first Tibetan to September.

History

Accessibility

Mussoorie - Queen of valleys

8

Have you ever tried to clean a encouraged us never to let the sun sidewalk, a driveway, or a concrete go down on our anger, we should patio? Of course, scrubbing and never let the sun set on unrepented scrubbing with hot water will wipe sins (Ephesians 4:26). While some away some of the dirt, but if you sins wil l need the grace of want to restore it to its original Confession, it's always a good idea to whiteness, you need something bring them all to the Lord as soon as more. In many cases, a good dose of possible so that their sting is bleach will do a fine job- and often removed and so that guilt does not with far less labor on your part. All get te upper hand.you have to do is pour out the cleaning solution and spray it with a A second opportunity is ours every blast of water. then, almost time we celebrate Mass. Just before miraculously, the dirt rolls right off, we hear the word of the Lord, we are and the concrete is as good as new. invited to cry out, "Lord, have

mercy! Christ have mercy!" This act Just as dirt, slime, and oil can of openly admitting that we have accumulate and darken the sinned is a powerful way to take appearance of a concrete disewalk, reponsibility ofr our actions and to sin covers our souls and darkens humble ourselves before god and on them. yet with the gift of repentance, all that junk can be another. It also gives us the opportunity to get ourselves washed away simply and easily. All we have to do is right with all the people around us as well. The Penitential acknowledge our sins and turn to god in jumble, heartfelt Rite tells us that we belong to one another and that our sins repentance. Then his power of forgiveness goes to work, affect each other. As such, it gives us the chance to be at making us as clean as the day we were baptized. peace with the people who we are about to join before the

altar of the Lord and with whom we are about to receive his Opportunities for Repentance. So how do we get free? We body and blood. It's as if this is our "last chance" to can summarize repentance into four simple steps we can overcome any obstacles between ourselves and god and take. First, we can begin by admitting to the Lord that we among each other-before we receive communion!have dishonored him and that our only hope is in his mercy. Secong, we should examine our hearts and actions during The Sacrament. Finally, we have the Sacrament of the day and try to make a list of the sins we recall. Third, we Reconciliation. As one of the main avenues of divine grace, should confess these sins clearly to the Lord, trusting that if this sacrament has the power to remove sin, restore us to we do so, "he who is faithful and just will forgive us our sins God's presence, and give us the experience of a spiritual and cleanse us from all unrighteousness" Finally, we should resurrection. While it may not be as popular as it once was, not forget to forgive those who have hurt us during the day. Confession is powerful weapon in the spiritual battle. The Of course, some hurts simply take more time to heal than simple-and at times demanding-act of confessing our sins other, but every day we can take another step toward full fully and honestly to a priest is perhaps the most complete forgiving so that we can know god's forgiveness as fully as and effective way we can open ourselves to the healing, possible. reconciling touch of Jesus. While the first and second

methods described above are effective, serious and Essentially, there are three opportunities open to us to persistent sin needs this third way. Especially whin it is an make this fourfold act of repentance and to receive the issue of mortal isn, nothing can bring us face-to face with forgiveness and cleansing that Jesus want to give us. The the god of mercy and love in quite the same way as this first is in the privacy and intimacy of our own prayer life. We great sacrament of healing.should all make it a point to establish the habit of examining It is also through the sacrament of Reconciliation that we our consciences at the end of each day. Just as St. Paul are brought back into full communion with all of our

Repentance - an easy way to wash out junk accumulated on our soul

9brothers and sisters in your sins, don's get embrrassed. The priest you are the church. In a way confessing to is like you; he knows what it means to be a similar to but even sinner. In fact, he is probably cheering you on because he more powerful than knows what God is ready to do for anyone who turns back to the penitential Rite, him. Finally, be sure to forgive those who have hurt you. If Reconciliation has a you cannot let go of a deep hurt, tell the priest and let him communal aspect to it. offer you words of comfort and guidance.There is no such thing

a s a c o m p l e t e l y Times of Refreshment. Brothers and sisters, Scripture "private" sin. Each of us is a vital member of the body of promises that we will experience "times of refreshing" Christ. We are all connected to each other, as if in one very when we turn to god in heartfelt and humble repentance large family. And that means that our sins have a negative (Acts 3:20). Through repentance, we are restored to an impact on each other just as one family member's problems intimate relationship with God. Through repentance, our affect everyone else. Though the sacrament of sense of dignity is restored. And through repentance, we Reconciliation. God wants to assure us not only that we are are set free to love those around us with a renewed heart reconciled with him but with the whole church. He wants to and a clean conscience. According to St. Paul, "Where the let us know that we have been brought back into the warm Spirit of the Lord, is there is freedom" (2 Corinthians 3:17). embrace of our family and that nothing need hinder our Make the decision to seek our god's mercy and forgiveness. experience of brotherhood and fellowship. Let the freedom of the Holy Spirit reign in your heart. Trust When you go to Confession prepare yourself using the four that every time you do turn to him in repentance, you will steps outlined above. Pray before you go. Dtrive for come away feeling washed clean from fronthumiligy, precision, and contrition. As you are confessing to back, from top to bottom, and from head to toe.

A man or woman, who has no work to was before us, with no sort of do, is really a curse on his or her family. expression on his face. We greeted him The elder members of such families are and asked about his well ness. Since we usually worried about their future, but were strangers for him, he simply such persons avoid all lessons and live brought a little smile on his face & their lives, in their own way. asked us to give our introduction. We

gave him our whereabouts, and during Such cases are often found in one out After listening him, we consoled him & a good cup of tea, he became familiar of five families, particularly in our asked him to tell about his hobbies. He with us.country. The apparent reason of 'No told that he is a good singer & believes

work' is, easily availability of bread and in innovation. Since a musical group We were surprised to know the facts. butter, shelter from parents. Though was known to us, we asked him to He was postgraduate & having skill of no father or mother will like to see their contact them. He on the very day met computer operation, but despite ward sitting without work, but due to the group & we are pleased to inform several interviews, he could not lack of communication & inspiration, all that the boy has become the leading succeed in getting a god job. His such unpleasant situation occurs. But artiste of the group. Today he is the parents & elder brother used to despise all olds, one will have to take a most lovable member of his family and enquire daily for the job but due to non bold decision, otherwise the incurable every one takes care of his choice. acceptance by many concerns, he was 'no work' will spoil lives of entire family frustrated, and had no option except to "Jahaan chaan hai, wahaan rah hai". If members. return home, bare handed. He further some one takes interest in one's

informed us that he himself was We have come in contact with a few hobbies there is no reason of sitting ashamed of his situation, but due to families, who are facing the above without work. So please inspire such non availability of job & constant problems. When we requested a family persons & we will see, sky is not the enquiries from family members, he head to allow us to talk to his son, he limit.became violent. His father is a retired was afraid of aggravation on account of fromteacher & does want to invest his our conversation, but later, he

PR 24x7 Network ltd. family lifetime saving upon his son, as such accepted our offer. The 27 Year old boy the present situation has arrived.

Kuchh to karo - Do something

10

Rahaju Pal, Director – Enterprise Risk Services, Deloitte risk and compliance that the entire company is actually India, talks about how a good internal control system can be exposed to.handy in achieving better compliance management in the modern technology driven business world On the compliance side, some of the major and critical

requirements faced by Indian organisations include:Today’s business environment in India is extremely complex • Regulation and legislative requirements (e.g. Tax and Legal due to the technological advancements and global reach. Acts, SOX, RBI, SEBI, Companies Act, IT Act, IRDA etc.)Technology has given rise to rapid spread of any • Adoption of common practices (e.g. ISO, ITIL, COBIT, etc.)organisational vulnerability or fraud events across stake • Tackling a variety of internal practices (e.g. policies, holder community. It has also resulted in lower tolerance procedures, standards, etc.)level to any non-compliance or management failure. The • Interacting with internal compliance & audit functions global expansion of Indian businesses has similarly resulted (global regulatory requirements)in increased service and quality level expectation from • Interacting with third party assurance providers (for customers. As India grows to be one of the top choices for contractual requirements, SAS 70 audits etc). global companies that look to outsource their business, the The response to this requirement has mostly been outsourcing service providers in India necessarily need to inefficient due to the overlapping of responsibilities manage the risk of dealing with organisations across the between various department silos leading to:border. Some of the norms of the day are:

• Duplication of effort due to a lack of a single source of • 24/7 availability of service to customers globally. regulatory and process requirements.• Compliance against global regulatory requirements (often • More cost and time are required to de-conflict the with higher penalty clauses for non-compliance). standalone processes, tools and data.• Continuous monitoring of global fraud scenarios/events • Higher costs and extra work required for compliance – and apply counter measures. rather than focusing on minimum requirements.• Preparedness to any changing compliance requirements and faster response time to regulator queries. Further, the quality of response has suffered due to:Preparing organisations to respond to some of these areas fall under the ambit of Risk Management, Compliance • Audit, Compliance, Security, Privacy, Business Continuity, Management, Information Security, Business Continuity, IT Risk and Third-Parties use different processes and tools Data Privacy, Tax and Legal departments. The challenge is that produce different resultsfurther complicated by the fact that in most organisations • “Compliance” is often confused with “Risk”these departments work in silos with little or no interaction. • Compliance is arbitrary and businesses are not provided This can make it difficult – if not impossible – to obtain an with risk-based optionsaccurate and comprehensive view of the nature and level of • Inconsistent reporting of risk

• Inability to perform trending and analytics• Inconsistent metrics and criteria• Lagging indicators, not predictive analysis• Poorly defined compliance criteria resulting in gap assessments using best practices

Even when organisations address their compliance requirements, poor enforcement of law in India, has led to a difficult scenario, where organisations have to rely on their internal processes to bring the guilty to justice. For technology frauds, one main recourse is the IT Act (Amendment) 2008. However, this is still far for complete with a number of provisions around corporate responsibilities, offences, punishment et al under clarification and will need a few more amendments before providing the necessary teeth to enforcement agencies.

Internal control is critical for better compliance management

11The law enforcement agencies such as Cyber Crime Cell, CBI, organisation. The risk and compliance management CERT-IN etc, will need to have proper co-ordination among program should work across the departments with a single themselves and with corporates for effective definition providing efficiency, transparency, co-ordination

and effectiveness.

Further identification and responding to risk should be everyone’s business with a combination of top down and bottom up approach. Thus, policies must be set from top and percolated. However, fraud alerts should be captured from bottom and escalated. A federated model described in this manner works best for large organisations. Technology can help in the form of providing a platform for risk and compliance management as well as for identification and escalation of fraud alerts. However, the key will be to have the management support and adequate processes.

Regulatory actions have also shined a spotlight on risk. The Security and Exchange Board of India (SEBI) encourages risk management-related activities. Indian companies with

implementation of the law. Awareness around Cyber Frauds publicly-issued securities are required to embrace ERM to needs to be provided to the individuals having enforcement comply with SEBI’s Clause 49. IT Act is undergoing further responsibility. revision based on inputs received by key stake holders. This

regulatory push coupled with the internal risk and Keeping this in mind, the requirement is to have a single compliance management process should make Indian view of Risk and Compliance requirements across the organisations prepared for the challenges ahead. organisation. This should cover capturing the requirements, implementing the countermeasures and monitoring compliance, in an integrated fashion across the

Char Dham is referred to the four visit Hemkund Sahib in the vicinity, and to attain salvation, by the Hindu religious sites in Uttarakhand which is one of the highest located blessings of the Lord.state of India. These are Yamunotri, religious sites in the country. Thus, Gangotri, Badrinath and Kedarnath. pilgrims visit all these places in Owing to the significance of this Nestled in the lap of majestic religious circuit, devotees from all Himalayas, these four sites are the over the world, come here to epicenter of religious activity in north experience the eternal bliss. Char India. Traditionally, the Chardham Dhams are hustling and bustling with yatra is undertaken from the west to activity during the summer months, the east. Thus, the yatra starts from as hundreds of devotees embark Yamunotri, then proceeding to upon the holy journey. The Gangotri and finally to Kedarnath and picturesque surroundings of the Badrinath. mountainous region are simply

enthralling, giving the visitors a Amongst the four Char Dhams, perfect opportunity to unwind Yamunotr i and Gangotr i are themselves by filling their lungs with dedicated to goddesses Yamuna and fresh air. Moreover, these otherwise Ganga respectively. On the other silent and tranquil locales resound hand, Kedarnath is dedicated to Lord with the names of the Lord as the Shiva while Badrinath is dedicated to pilgrims advance towards their Lord Vishnu. Moreover, people also destination. aspiration of washing away their sins

Char Dham

Courtesy: BFM

12

Water conservation is not a new trend, but in the past few years it has risen to the top of the chemical industry's agenda. Soaring energy costs and environmental pressure has forced companies to reassess their consumption and scrutinize their reclamation and reuse of water.

LANXESS, a leading specialty chemicals company, has employed various measures to use water effectively. This includes r e v i e w o f production processes , i m p r o v e d maintenance programs t o re d u c e l e a k s a n d b lockages , e n h a n c e d treatment of effluents and wastewater and heavy investment in water-treatment facilities. For its state-of the-art production facility in Nagda, LANXESS recycles domestic sewage water and harnesses it for industrial use. These measures stem from the understanding that availability and usage of water is regional in nature. Its levels of stress, availability and demand are local in nature and LANXESS works towards saving the water of the Chambal River, which is a precious commodity for the people of Nagda.

The treatment plant for domestic sewage water is based on biological treatment, with subsequent post-treatment by Reverse Osmosis Technology (RO). RO is effective in eliminating or substantially reducing a very wide array of contaminants and allows the removal of species, as small as individual ions. A part of the treated water is further purified through RO and mixed bed resins to meet the requirement of boiler feed water for steam generation in a co-generation plant. Multiple usage of the sewage water not only contributes significantly to the overall water balance in the region.

As a testimony to LANXESS' commitment to 'Green Chemistry', it was conferred with the 'Water Resource Management 2009' award by the Indian Chemical Council.

LANXESS initiates waterconservation efforts in Nagda

thBolero becomes the highest selling SUV in India for the 5 consecutive year at 83,121 units

Scorpio records its highest ever sales since inception at 43,438 units

Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the US $11.1 billion Mahindra Group, today announced that its flagship Sports Utility Vehicle (SUV) brands, the Bolero and Scorpio, touched new milestones during FY 2010-11. The Bolero is yet again the highest selling SUV in

thIndia for the 5 consecutive year with sales of 83,121 units during FY 2010-11 as against 70,554 units during FY 2009-10, registering a growth of 18%. This is also its

highest ever annual sales since inception.

The Scorpio has achieved sales of 43,438 units during FY 2010-11 which are its highest since launch. This is in comparison to 36,463 units during FY 2009-10, a growth of 19%. Further the exports volumes of the Scorpio witnessed a growth of 62%, having stood at 17,138 units in FY 2010 11 as compared to 10,567 units in FY 2009-10.

Speaking on this achievement, Mr. Vivek Nayer, Senior Vice-President, Marketing, Automotive Division, M&M Ltd., said, “It is a very proud moment for us, as both the Bolero and the Scorpio have achieved new milestones, which further reaffirm their popularity as brands which

Mahindra's flagship SUV brands -

Bolero & Scorpio - touch new milestones

in FY 2010-11

13

are much loved and admired by customers. The fact that continued for over 8 years, and through FY 2011 as well, as it both Bolero and Scorpio have topped the SUV/MUV edged out most SUVs and scored the highest in the SUV segment in the TNS Total Customer Satisfaction Study in segment as the 'The Most Appealing Sports Utility Vehicle' 2009 and 2010 respectively is also a clear validation of this in the J.D.Power Asia Pacific 2010 India APEAL (Automotive fact”. Performance, Execution and Layout Study) study. The

Scorpio also topped the SUV/MUV category in the TNS Total Bolero Customer Satisfaction Study 2010. Further, the Scorpio was

Since its launch in August 2000, the Bolero has evolved ranked highest in the SUV segment, in 'Best Looks' & 'Best

significantly, incorporating a host of features and aesthetics Resale Value' in the HT-MARS Customer Satisfaction Survey

in line with the changing lifestyle and aspirations of the 2010.

Indian consumers. Having sold 83,121 vehicles in FY 2010-Known for its inherent tough and rugged 'Mahindra DNA', 11, Bolero became the first SUV in India to surpass the the Scorpio continued to outperform other SUVs in 2008, 50,000 sales mark for 4 years in a row. The brand's 2009 and 2010 at the Raid de Himalaya, one of the most popularity is also visible in the online space. The Mahindra grueling rallies in the Indian motorsports calendar. Bolero community on popular social networking site,

Facebook, has almost 1.7 lakh fans sharing and updating The magic of the Scorpio is reflected in the array of their experiences. Bolero has also been associated with impromptu fan clubs initiated by customers over the years. popular celebrities such as cricketers Gautam The brand is also strongly represented by its customers in Gambhir and Robin Uthappa who own a Bolero Stinger and the virtual world: from thriving Scorpio communities on the a Bolero Special Edition, respectively. web, to Scorpio owners exchanging notes and sharing

online travelogues on blogs and various other forums. ScorpioToday, its popularity can be gauged by the fact that it is the

Launched in 2002, the Mighty Muscular Scorpio is one of the No.1 Auto Brand on Facebook India and the only Auto Brand

most awarded automotive brands in the country and has in the Top 15 brands of Facebook. Currently, the Scorpio fan

won three "Car of the Year" awards (BBC World's Wheels, base on Facebook has crossed 4.6 lakhs.

CNBC Autocar, BS Motoring) in its launch year. The journey

14

Being tagged as one with divine powers is said you want to be an actor?an amazing feeling and you need to be My parents knew that I'll become a dancer really lucky to be tagged as one. Muskaan or something on those lines, because Arora is one among the lucky to play such a since I was a kid I used to stand in front of divine role on television. She created a the TV and dance and act. But when they spiritual magic through her long running came to know that I really was going to show, Mata Ki Chowki on Sahara One. become an actress, they were surprised,

but they never stopped me and let me do In a candid, she speaks her heart out. what I wanted to do.Tell us about your story of getting into acting? Do you believe in astrology and I was not at all interested in acting as I numerology?wanted to do Law. I was in Delhi when my No I am not a follower of it, nor do I believe granny asked me to give this audition. in it. Not that it is fake or something, nor Though I told her I was not at all interested am I against people who believe in it. It's in it, she told me that I should give it a shot. just that I like to stay away from such touched my feet, be it young or old, all did Then when my friend asked me to things because they unnecessarily create the same. They all were calling out my accompany her for the auditions, I just opinions in your mind, so I keep myself names. I was really shocked to see the went along with her. But accidentally away from it. crowd; because according to the statistics those people ended liking me instead of they said that over 10 lakh people were my friend and told me to audition and Your recent memorable fan experience. there that day for the rally. It was such a hence I gave the audition and I got I went to Jalandhar this Ram Navmi. The grand welcome. I got blessing of the gurus selected. After that I came to Mumbai and MLAs of Jalandhar had called me as the and got so much respect. I was so touched did ads and stuffs and that's how I finally celebrity Chief Guest for the Shobha Yatra by all that. It was such a great feeling, and got into acting. which is like a rally. It was a nine hour rally, before I left from there, they requested me

and the people were going totally crazy to go to Jalandhar every year, I felt so glad Did your family consent easily when you seeing me there. They came to me and and proud.

Interview of Muskaan AroraMuskaan Arora popularly known as Saakshi of

Sahara One's Mata Chowki talks about her journey in the industry...

Mumbai trip by Akbar Ali, Designer

15

This summer with the dedicated a song temperatures soaring to his favorite, high, the members of Daya ben!Gokuldham Society were S a l m a n K h a n electrified and totally cou ldn ' t stop stunned with a surprise expressing his visit. Bollywood's most l o v e f o r t h e flamboyant and loved show. Sallu bhai actor Salman Khan, is a big fan of the made a power packed show and follows the entry on the sets of SAB show whenever he can. TV's 'Taarak Mehta ka He loves how the society Ooltah Chashmah'.The l i ve s to ge t h e r a n d news of Salman Khan supports each other v i s i t ing Goku ldham even during rough times. society members spread It came in as a surprise like a wildfire. The entire when Salman said, he society waited with a a d o re s t h e u n i q u e baited breath to meet dialogue delivery skills of the Superstar 'Salman Daya ben. Daya ben Khan'. immediately started Upon witnessing the rattling a few dialogues. dhamakedaar entry, the What then followed was entire society was filled fun and non-stop dose of w i t h a n e x c i t e d entertainment.buzz.Dayaben aka Disha Wakani was too stunned Dilip Joshi aka Jethalal for words at his arrival was still in disbelief and and could not resist first s a i d , “ O n e a l w a y s doing an 'aarti' the Daya dreams of meeting their way and then showing idols and stars. Who h i m h e r s i g n a t u r e would expect a Star like 'garba'. Salman being a Salman would walk into true sport accompanied your very own housing her and delighted the society, that too to society members with surprise you. It was truly h i s i m p r o m p t u a remarkable experience performances. which I will not forget in a Tapu Sena and the others hurry.”ins isted on Salman teaching the entire Catch Salman Khan in society members some action in your favourite dance moves from his show Taarak Mehta Ka u p c o m i n g m o v i e . Ooltah Chashmah on Salman readily taught 30th May, only on SAB them some moves and TV

SAB TV's Taarak Mehta Ka Ooltah Chashmah 'Ready' to welcome Salman Khan…!

We know that she is damn good with giving a karara t h a p p a d t o G u l g u l e , Gopinath and anyone she feels like at the drop of the hat. We also know her best, for solving people's problems in her unique style. We have also laughed our hearts out hearing her typical hariyanvi accent. Every time you see the Imaan Chowki's constable's dance to the tunes of the latest Bollywood numbers, you might wonder who is the choreographer behind these moves? It is none other than Kavita Kaushik who dons the choreographer's hat on the sets of FIR which airs on SAB TV every Mon-Friday at 10:30 p.m.Our very own Chandramukhi Chautala, other than being a great actor is an ace choreographer as well. The steps required for any sequence is created by the suave cop herself. She is the person behind all the grooves and setting the dance floor ablaze. In fact, most of the FIR members are now her dance 'students'! Kavita Kaushik essaying the role of popular inspector Chandramukhi Chautala says, “Just like acting, dancing comes naturally to me. I am fortune enough to not have two left feet unlike many other members of the show! In fact dancing happens to be my favorite hobby. Every time I get to know about the upcoming dance sequences, I get excited like a kid! It is like a stress buster to me. Portraying the role of inspector I have previously performed to various songs and Qawalis as part of the role. And I always refused to learn moves from anyone.”All co actors on the sets are more than happy to shake a leg under Kavita's supervision. And now that the superb actor and prolific dancer Aamir Ali too has also joined the show as Chulbul Pandey its double treat for the crew!!

Tune in to SAB TV every Monday to Friday at 10:30 p.m on SAB TV

CHANDRAMUKHI CHAUTALA

BANI CHOREOGRAPHER!!!

16Love is Blind, You don't have to be! This time even spicier, the show with the leads and give his views on Expect an absolute wasabi blast with continues to have a pan India presence where the story truly stands. Giving the newest season of Emotional with the purpose of communicating Ajay company will be the dashing host Atyachaar Season 3. With Ajay Devgn that the equipped EAT (Emotional of the previous season, Pravesh Rana as the Co-host and a reloaded format Atyachaar Team) can be anywhere and who will bring in an experienced eye.the show is all set to take reality everywhere Quite Literally!television by storm The distinction in this season UTV Bindass, the No.1 youth would be the auditioning brand/channel returns with the round; inculcated with a latest season of its cult reality show purpose to create further transparency Emotional Atyachaar season 3! This between the audience and the show time around the show is fully loaded to formatmake it the 'God of reality shows'. The With two different viewings; one for same formula which grabbed the partner and one for the family and everyone's attention and catapulted friends, EA3 is all set to take it to the Bindass to the No.1 youth channel next level with the involvement of your since 2009, season 3 of the show closed ones.promises that extra zing, not to forget The EA team is determined to repeat the show still stands as the largest the feat third time around with an even youth reality format till date. better modus operandi for its The ultimate surprise this season is the investigations, be it the advanced

Emotional Atyachaar has always very suave and no nonsense Ajay technology used or having a serious

saluted the hero's who put their Devgn who will co-host and kick start newsroom feel to the show with live

relationship to the test because they the season in his inimitable style. streaming.

believed in nothing but the truth. Graciously stepping in after having Emotional Atyachaar has always been a

Season 3 also carries forward the same been a guest last season, he will add a perfect reflection of today's youth who

spirit but is packed with a whole new layer of his captivating and dynamic are frank, flamboyant and gutsy

dimension to take down the unfaithful persona on to the show. Ajay will enough to face the most explosive

brigade!personally review the stories, interact truth.

but for the people in his basti he is a appropriate. Also the atmosphere on hero. Digu’s character has also seen a the set is so chilled out that the entire transition emotions and behavior wise. unit plays cricket in the evening!” Earlier he was someone who is rash Aadesh’s scenes are majorly with Mahii and could get angry easily. But Nakusha Vij who plays Nakusha, the female lead has made Digu more emotional.” The in the show, he expresses, “Mahii is young actor feels that every character sweet. We do a lot of masti on the set.

Aadesh Chaudhary who essays the role needs to be studied. And once he got She also made me feel comfortable on of Digamber, aka Digu in Playtime the brief, he started working on the the shoot in the initial phase, even Creation’s Laagi Tujhse Lagan thought mannerisms and speech all by himself, though she has been with the show the role was risky, but just took it up trying to create a unique style rather from the start. We rehearse all the because he loved the character. He than copying someone who had done scenes; she also gives me inputs which says, “To join a show midway and something similar in the past. His help us improvise.” Finally we ask him if establish yourself is difficult. It could experience in the month and half that he has any similarities with Digu, take the show on new heights or he has been with the show looks great, Aadesh says, “The only similarity is the remain stagnant. Luckily the response he says, “The production house and innocence of the heart. That is my that I have received is encouraging. The the director have been very supportive personal touch to the character.” We reason why I took up a character like of me. After they gave me the brief, can see this promising actor reach new Digu is that it has various layers to it. He they let me experiment with my heights in Laagi Tujhse Lagan on Colors is a gunda, and he does drink alcohol character the way I fe l t was at 8:30pm.

Getting to know Digu of Laagi Tujhse Lagan.

Emotional Atyachaar 3

17

Upto 60's & 70's most of the films revolving around five youngsters set in released in theaters, used to celebrate the urban scape of Mumbai. These 100 days, Silver jubilee, golden jubilee, boys are intelligent, good looking and but now these things are rare. The films uber cool, with no hang ups and no released during present time have a boundaries, excitement is what they short span and only a few leave impact seek till a moment changes every thing. on viewer's mind. Only limited film An accident and their actions to cover maker's films are being awaited by up lead them through a series of cinegoers. Anurag Kashyap is a name, incidents across the roads, streets and Malhotra , Ra j i t Kapur, N ikh i l amongst successful film makers. He is bylanes of Mumbai and into the dark Chinnappa, Rajkumar Yadav, Rukhsar & an actor, director, story writer, screen side the lurks within all of us The Abhijeet Deshpande. The film is play writer and much more. His films Shaitaan The influence of the two sides directed by Bejoy Nambiar.like Gulal, Dev D, No Smoking & Black brings across the ultimate explosion of Anurag has made the f i lm in Friday have been successful and action drama and thrill on Indian association with Viacom 18 motion people use to await his forth coming screens that are best described as real Pictures.films. His fans will be pleased to note and rare.

We hope that cine viewers will accept that his latest film, Shaitaan a thriller is Film has Kalki Koechlin, Kirti Kulkarni, th “Shaitaan” alike Anurag's previous going to click India's theaters on 10 Gulshan Deviah, Shiv Pandit, Rajeev films.June'2011 Khandelwal, Neil Bhoopalani in main

“Shaitaan” is a film having story roles. Supporting cast includes Pawan

May: India's premiere channel for the Positioned as India's first Channel, Whether it's about sucking marbles Hindi heartland, BIG MAGIC, from exclusively for the core Hindi with a straw or empting a barrel of Reliance Broadcast Network Ltd., has heartland, featuring locally relevant struck its magical powers in the entertainment around Humour, regional entertainment television Bollywood, Movies and Musi,c BIG space! Within 3 weeks of its launch, MAGIC today can boast of being the BIG MAGIC, with its light hearted only channel that makes programmes unique content won over the loyal with local flavour for the region. RBNL's viewers of UP, MP, & Bihar becoming already well established radio brand water with a spoon. The presence of the undisputed NO 1 channel in the 92.7 BIG FM, the leading radio network RJs on the show will make an heartland. Combined with the might of in this region, lends it the ability to give immediate connect with the local 92.7 BIG FM, this offers an incredibly these initiatives scale across 11 key audience thus creating exiting content. lucrative integrated platform for Stations where it is present in the

The game show will be played in high brands and advertisers. And to take region.

footfall locations like malls, shopping this regional game further, BIG MAGIC Commenting on the innovative game complexes, campus grounds and retail will soon launch, KHILADI No. 1, the show, Sunil Kumaran, Business Head, outlets thereby offering varied in-show first ever on-ground game show on BIG MAGIC said, “The launch of integration possibilities for brands, Indian television. KHILADI No. 1, is key step towards right from games with the actual KHILADI No. 1, will be the first ever keeping with our promise of bringing product itself to graphic elements like local on ground game show, hosted by localized content and reflecting the the time keeper. The channel promises the very popular RJs of the no. 1 radio entertainment needs of the Hindustan to get even more exciting, exhilarating, station of the region, 92.7 BIG FM. The (Up, MP and Bihar). This will give the energetic and highly entertaining, show will become a platform for local heartland it's very own localized game filled with fun, competition and populace to get on TV and play, show and an exclusive range of camaraderie with the new show.otherwise seemingly simple games. programming mix.”

KHILADI No. 1 LAUNCHES ON BIG MAGIC~ First ever localized game show for Hindustan: UP, MP and Bihar ~

Shaitaan A new flim by Anurag Kashyap

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SIPHAR-a significant number

"Akela hee chalaa tha, janib-e-manzil Apart from doing our business, we are involved magar, log milate gaye, karvaan badhata in social activities e.g. computer education to gaya." poor students, providing food & medicines to

needy senior citizens, free plantation etc.This is a famous "sher" of an urdu ghazal. PR has started its journey, all alone, but now we look ahead to do more in the years to come.the family is grown up with talented The journey of SIPHAR is going on.persons.