Why Outsource Professional C Small to Medium businesses (SMB) are bor actually knows to do something. Perhaps, a the frustration on things he already knew co Ideas and capacity to do something on t Market place needs to be defined and wi formulated. Business Plan has to be made, and corrective action needs to be taken. done. No wonder, 75% of the start ups fold balance 90% are not in growth track. Entrepreneurs spend their working day before one problem is solved another prob instead spend their day in doing what they satisfied customer base. This is not possible But, professional help is prohibitively exp alone might take substantial portion of th worry of discontent among existing staff, ev The days of suboptimal governance for an S SMBs can outsource CXO help based on ne SMB Enablers. We believe, as Victor Hugo time has come. There is one thin the world, and th 13/25, Krishn We Che Ta Ph: + Email: infhttp://s O Help?because the entrepreneur new idea often born out ofuld be the reason. eir own are not sufficient. ning strategies have to be ctuals needs to be verified one of these normally get within five years and of the ostly in firefighting. Even lem crops up. They should, know and in furthering the without professional help. ensive for an SMB. A CFO e profits! And there is the en if one is hired. MB can be a thing of past, ifd. The result of this idea is said, this is an idea whose g stronger than all the t is an idea whose tim Baba Foundation, amoorthy Street, t Mambalam, nai – 600 003 il Nadu, India 1 44 42126588 @smbenablers.comWeb Site: mbenablers.com/armies in has come. - Victor Hugo
Why Outsource Professional CSmall to Medium businesses (SMB) are boractually knows to do something. Perhaps, athe frustration on things he already knew co
Ideas and capacity to do something on t
Market place needs to be defined and wiformulated. Business Plan has to be made,and corrective action needs to be taken.done. No wonder, 75% of the start ups foldbalance 90% are not in growth track.
Entrepreneurs spend their working daybefore one problem is solved another probinstead spend their day in doing what theysatisfied customer base. This is not possible
But, professional help is prohibitively expalone might take substantial portion of thworry of discontent among existing staff, ev
The days of suboptimal governance for an SSMBs can outsource CXO help based on neSMB Enablers . We believe, as Victor Hugotime has come.
There is one thin
the world, and th
13/25,Krishn
WeChe
TaPh: +
Email: inf
http://s
O Help?
because the entrepreneurnew idea often born out of uld be the reason.
eir own are not sufficient.
ning strategies have to bectuals needs to be verifiedone of these normally get
within five years and of the
ostly in firefighting. Evenlem crops up. They should,know and in furthering the
without professional help.
ensive for an SMB. A CFOe profits! And there is theen if one is hired.
MB can be a thing of past, if d. The result of this idea issaid, this is an idea whose
g stronger than all the
t is an idea whose tim
Baba Foundation,amoorthy Street,t Mambalam,nai – 600 003
It’s not often that you hear a Managepassionately about SME. Usually you hearCard, C-Level Hiring, jargons and
entrepreneur and his passion are exactlyimportant to us, here at SMB Enablers.
We like to consider ourselves that rarmanagement consulting company, built oSMB Sector and committed to remoservicing our clients and communityreliability.
We have Chartered Accountants, but we d
Certification. We have HR Consultants,agency. We have lawyers, but we are
marketing experts, web designers and SEwe are not those businesses.
We understand and alleviate frustratio
That’s the only thing we do.
When people get
and they are wil
stopping point sh
13/25,Krishn
WeChe
TaPh: +
Email: inf
http://s
erence
ent Consulting Firm talktalk about Balanced Scoreore jargons. But SME
the things that are most
est of breeds: a premierrespect and dedication to
e their frustrations andith integrity, quality and
o not undertake Audit and
but we are not a hiringot a legal firm. We have
automation experts, but
s of SMB entrepreneurs.
aught up with that w
ling to sacrifice for it, t
ort of victory. – Martin L
Baba Foundation,amoorthy Street,t Mambalam,nai – 600 003
SMB Enablers is a management consultingunparalleled service and performance. Weunbiased advice and prudent strategiesFinance, Accounts, HR and Marketing Functitailored to your unique needs. We proviplanning, cash flow analysis, treasurycompliance management, Entire GamutMarketing and general management. Our flserve you without compromise.
Our Commitment
At SMB Enablers, we treat our clients withguarantee realistic, honest advice that achieon a course to overall Business Success. Onotable expertise ensure that your financi
Our consistent track record of uncompromisand trust. We use cutting edge technologiesinformation from the business world. This aand give you the most relevant information a
Why was SMB Enablers Born?
India has huge potential in Small to Mediummore than 8 million small to medium bubusinesses have no means of obtaining expeof business due to prohibitive executive cos
governance of business.
With over two decades of experience weprofessionals in various disciplines will hthe one hand SME will benefit from oassignments. On the other hand our ownwill be much more rewarding & fulfilling.
13/25,Krishn
WeCheTa
Ph: +
Email: inf
http://s
. This will gratify so
astonish the rest.
firm that strives to provideare committed to providingfor SMB in predominantlyons. Our services are alwaysde Business and Marketinganagement, fund raising,of HR functions, Internetxible approach allows us to
courtesy and integrity. Wees results. We will lead you
ur years of experience andal future is in good hands.
ing ethics instills confidenceto ensure up to the minute
llows us to respond quickly,nd perspective.
Enterprises space. India hassinesses. Majority of thesert guidance in various facets. This results in sub-optimal
thought having a basket of ave two fold benefits. Onr rich experience on keyquality of professional life
How many SMB Enterprises have thedepartments run by a seasoned pro? Say, aMBA – Finance? Almost none, if the SME’scrores. A CFO is in fact a CPO – Chief Perf filter between the possible and the pr
outsourced CFO at a fraction of what it wCFO.
The deliverables include
• Analysis of monthly operating datacompanies of identical productcompany of comparable size from tthe client.
Scores of case studies have indicatedmanufacturing and an ancillary unit oat the cost of bottom line. An FMCMarketing spend with absolutely no reResult is the same. Increased costs areason is also the same. Lack of upricing mechanism. We help the entrthis problem in right perspective andthis problem.
A disturbing statistics is that 75% of SMEtrack within five years. Main reason isthrust. SMBs are born because the promsomething very well and not because mwinning strategies are formulated. It isdo it for you. We help you through the f
• Narrow Your Market Focus – SBeing everything to everybodySpecialisation gives confidencecustomers.
• Position and Differentiate – product or service properly arespect to competition, pricinissue.
• Marketing Messages and Materiwe have a brochure like everyoto think we are also like everyonhere too.
• Never Cold Call – Let’s have an aplan.
• Converting Leads to Clients – rings, nothing is of any use if tdisplay consistency in portraying
• Utilise Referrals – And slash mshow you how.
• Get Famous – This is not as diffishow you how.
• Harness the Web – This is a unimarketing step. We will provide
You can download a sample MarketingResources Pa e .
Marketing is get
need for your p
and tru
13/25,Krishn
WeChe
TaPh: +
Email: inf
http://s
fold or are not in growthlack of proper marketingoters actually know to dorket space is defined andtime to do it and we canllowing seven steps.
ME needs specialisation.is not the way to go.in the minds of the
nce you position yournd differentiate it with
becomes a secondary
als that Educate – Whene else, customer is goingelse! Let us differentiate
utomatic lead generation
hen the phone actuallye organisation does not
values. Let us get trained.arketing budgets. Let us
cult as it sounds. We will
ersal step and not just aou with a web plan.
Plan Document from our
ting people who hav
roduct or service to k
t you. - John Jantsc
Baba Foundation,amoorthy Street,t Mambalam,nai – 600 003
SMB Enablers is managed by veterans, eacfunctional expertise managing small, meditheir careers before. Together, they strivedelight.
Srikanth Gopalan
Srikanth is a qualified Chartered Accounexposure to diverse business operationsManagement, Business Development &demonstrable ability in improving the prthrough change in organization focus and insystems and processes.
Srikanth is a senior level executive with exte& accounting experience in diverse industimprove operations, impact business growth
achievements in finance management, cost rproductivity improvements. He is adept at aof new ventures/ new projects and forecfinance/ funds required. He can strategizescenario of spiralling input costs so thatConversant with Excise Duty, VAT, Service Tin raising project finance, negotiatingintroducing cost efficiencies. He also hasramping up end to end implementation of Gr
He has played a lead role in conducting t
study of an ambitious backward integratiofinance. He has strong experience in concefinancial procedures, handling working cafinancial controls, and costing. He is proficioperations as well as audits & tax functions.excellent communication, analytical, teammanagement skills. Complete bio cab be dow
By three metho
reflection, whi
which is easiest
13/25,Krishn
WeCheTa
Ph: +
Email: inf
http://s
with over two decades of m and large enterprises inhard to achieve customer
ant & Cost Account within the areas of ProjectLogistics. He possesses
ofitability of the companytroduction of new, efficient
sive finance, administrationries. He has the ability to& maximize profits through
eductions, internal control &alyzing the financial viabilityast the amount of projectpricing structure in volatileottom line goals are met.x, GAAP, IFRS and IT. Skilledfor debt restructure and
the distinction of swiftlyeen field projects.
chno-commercial feasibility
n project; raising necessarytualizing and implementingpital management, internalent in handling all financialHe is an efficient leader with
building and relationshipnloaded from our web site
SMB Enablers is managed by veterans, eof functional expertise managing senterprises in their careers before. Togachieve customer delight.
Sridhar Raman
Sridhar is an accomplished HR professionof hard core experience in Recruiting,Resource Management functions. Havibroad knowledge of Corporate OrganizCulture, Policies, Products & Services,Extensive understanding of Business Placomplete knowledge of recruitment life c
Sridhar is also a Recruitment Specialisindustry experience, he has workedcorporates in the Engineering and IT InduWipro Systems, Mastek and Birlasoft.
His core areas of expertise are ExecConsulting, Leadership Career CManagement. He was part of All-IndiaSystems in developing and implementinand practices for the software business ua key role in setting up the ODC and r
team in a record time span of six monthsBirlasoft were setting up the ERP/CRBangalore and streamlining of hiringprocesses.
By three metho
reflection, whi
which is easiest
13/25,Krishn
WeCheTa
Ph: +
Email: inf
http://s
ch with over two decadesall, medium and largether, they strive hard to
al with over Twenty yearsConsulting, and Humang diverse expertise and
ations in the IT Industry,Markets and Processes.ning & Management and
ycle.
. In his vast and variedith some of the large
stry like Best & Crompton,
tive Hiring, HR Processunselling and TalentStart-up Team in Wipro
g evolving people policiesnit. In Mastek, he playedamping up ODC technical
SMB Enablers is managed by veterans, eacfunctional expertise managing small, meditheir careers before. Together, they strivedelight.
Vasudevan
Vasudevan (Vasu) is a Legal & Indirect Tawith him over 25 years of professional exaddress all Legal & Secretarial functions.with the Bar Council of Tamil Nadu in 198
Vasu has been a practising Lawyer since tmember of the Institute of Company Secr1982. His areas of expertise include Cons
appearance before the Company Law Boconsultancy on Company Secretarial matconducting board & general meetings, drof meetings.Vasu also assists in public issue registry awith public issues. He provides legal opinilaws, scrutinises documents relating to psecretarial audits, helps issue notices andclients in regard to compliance with vario
Download Vasu's complete bio.
By three metho
reflection, whi
which is easiest
13/25,Krishn
WeCheTa
Ph: +
Email: inf
http://s
with over two decades of m and large enterprises inhard to achieve customer
ation expert. He bringsertise helping companiesnrolled as an Advocate
0,
hen. Vasu is an associateetaries of India sinceltancy in Corporate Laws,
rd and other fora,ers, preparation &fting notices and minutes
d general matters relatedon in respect of generaloperties, conducts legal &provides guidance to
The Preamble: It started as a pipe dreavirtually 100 days in a year with her son in c
Chess, especially for children, is an intenspressure and pressures to achieve goodpushing parents coupled with schoolconscientious parents wonder whether wha
What is scholastic chess for kids? Is it painenjoy the pressures in pursuit of glitterienough out of their childhood and will thwith their friends as much as we did in ourthe right thing in pushing the kids into thisof questions with few answers.
Add the fact that, contrary to popular bterribly expensive pursuit, to the reunadulterated confusion.
When a solution was available, introspectio
full blown passion. It was up us to givmake an organisation out of anattached to the printed version of this kit.pdf file from our web site.
We may need to
the cause but by
the cause re
13/25,Krishn
WeChe
TaPh: +
Email: inf
http://s
ng Strategy
m of a mother who spendsess tournament halls.
competitive activity. Peerresults and trophies, ever
pressures often makesthey are doing is correct.
or pleasure? Do they reallyng cups? Are they gettingey enjoy their adolescenceime? Are we parents, doingcean? Never ending stream
elief, scholastic chess is aipe. What is served is
n of a mother turned into a
e it a good shape andidea. Full case study is
You can also download the
solve problems not by
esigning the way forw
ains in place. – Edward
Baba Foundation,amoorthy Street,t Mambalam,nai – 600 003
The Preamble: It started as a pipe dream of a motherwho spends virtually 100 days in a year with her son inchess tournament halls.
Chess, especially for children, is an intense competitiveactivity. Peer pressure and pressures to achieve goodresults and trophies, ever pushing parents coupled withschool pressures often makes conscientious parentswonder whether what they are doing is correct.
What is scholastic chess for kids? Is it pain or pleasure?Do they really enjoy the pressures in pursuit of glitteringcups? Are they getting enough out of their childhood and
will they enjoy their adolescence with their friends asmuch as we did in our time? Are we parents, doing theright thing in pushing the kids into this ocean? Neverending stream of questions with few answers.
Add the fact that, contrary to popular belief, scholasticchess is a terribly expensive pursuit, to the recipe. What isserved is unadulterated confusion.
When a solution was available, introspection of a motherturned into a full blown passion. It was up us to give it a
good shape and make an organisation out of an idea.
The Answer: Well, not exactly. Part of the answer ismore like it. Improveyourchess.com was a chancediscovery. Suddenly, chess training became a pleasurableactivity for promoter’s son. At least, less monotonous.She wanted to make it available to everyone at anaffordable cost and did not want to stop there. Shewanted to develop a community and promotecamaraderie among chess players. Chess Facilitators wasborn.
The Arrangement: Chess Facilitators have tied upwith improveyourchess.com to be the Indian Hub of thepremier chess training web site and we were hired to
Devise the marketing strategy and preparethe business plan
Explore Synergy, if any. Devise and implement the web plan
The World Chess Environment: Chess world isunbelievably huge. It has a highly objective rating systembased on performance and strength of players. Climbingthe totem pole is progressively difficult. Consider thispyramid. Approximately 400000 players are registeredwith world chess organisation FIDE
There is a huge market at the bottom of the pyramid. Thisis the market every player in the market wants to woo.
Book publishers, online training sites, online chess playingsites, tournament organisers, coaches and trainers....Everyone wants have a piece of this cake.
The Indian Chess Scenario: Chess scenario in Indiais quite vibrant. There are more than 60000 uniqueindividuals who participate in at least one tournament inIndia. Out of this at least 50000 can use chess training.
The Potential: Our inquiries withimproveyourchess.com revealed that the membership to
the site is next to nothing. We did a limited survey to findout the position of competing sites. Except chess playingsite (this is not a training site) ICC no site boasts of anymembership.
The Segmentation: After detailed study, analysis andbrainstorming we decided to concentrate of scholasticchess segment and discarded the rest of the segment forthe time being. Consider this pie diagram
• Anand-NIIT initiative has taken chess to ruralschools. Effect of this will slowly, but surely, befelt in tournament circuits.
Apart from sheer size there are other qualitative reasonswhy we chose scholastic chess as the thrust marketsegment.
• Exuberance and confidence of youth and theirlove for things new in life and peer pressure.
• They are the decision makers while someone else
writes cheques!• Parental anxiety to provide cutting edge
differentiation for their wards.• Parent's need for comparison. They wouldn't
want their children to miss out on anything, eventhough, they cannot afford what is best in class.
• Product offered makes life of coaches easier,initial skepticism notwithstanding.
And there is one other important reason
The Synergy: Scholastic chess players are normallyintelligent and the parents would want more and morefrom their kids. Tying up with educational training sitesand having a simultaneous marketing effort makes lot of sense.
At the moment this information along with our web planis privileged. We are not discussing them in this casestudy. We may be able to expand it at a later date.
The Problems: The major problem is the company’sstrength – the prime mover advantage. Internet cultureas far as chess is concerned is nonexistent in India. GoogleTrends makes an interesting study. “Chess” gets 46000hits in Google alone. If you benchmark it to India
(World=1), India is less than 0.02. City level drill downresults in “Not sufficient searches” even for Chennai. Thebirth place of Viswanathan Anand, the reigning worldchampion and chess capital of India! So, it is obvious thatSEO alone is not going to fetch the desired results.
Second major problem is that the important players suchas coaches and administrators are not Net Savvy. Quite afew State Chess Associations do not have a web site andthe available web sites leave much to be desired. Coachesinfluence parents and they still by and large rely on photo
copied chess books. They might even feel threatened bythe new arrival. Especially the marginal ones. Like anyother field chess coaches can also be classified as Good,Bad and Ugly. Carrying them along is another majorchallenge.
Finally, the reputation or lack of it of the promoter. Apassionate mother turned entrepreneur who wants tomake a difference, on her own cannot break ice.Contrary, is much more believable.
The Synergy: The solution should obviously addressthe problems. Ideally, the solution should
Make the chess administrators feel comfortable tothe point of endorsing the venture.
Make the coaches at the lower end of the spectrumget convinced that this membership will not replacethem.
Create web culture among the chess community sothat the venture becomes a Blue Ocean Strategy.
Solution worked out by us was little unconventional.
First, we chose a reputed and organised chessacademy operating in the lowest block of chess playerpyramid – T.Nagar Chess Academy. Demo was given, theirstudents were asked to train in the system promoted bythe company and give feedback. Our strategy was tomake an academy as the business associates in someform and be our client’s Ambassadors. So convinced werethey, they readily became a major player in the venture.They have devised a training schedule for their studentsbased on improve your chess dot com. It was a home run.
Promotion was restricted to a small hand out thatannounces the web site address and asking them to visitthe training site. Creation of Web Culture – An allimportant step towards creating Blue Ocean Strategy.
T.Nagar Academy makes it a point to give informaldemos in tournament hall. Getting the children to peep inand getting their curiosity kindled. No direct sales pitch.They have to visit the web site decide about joining. Onlydirect sales pitch involved is alleviating the doubts of coaches and appointment of convinced coaches asresellers.
In stage II, a major web site is being launched, whichwill have community space, blog, forum, slow chessserver and an internet coaching interface using the websoftware that is being developed.
Initial response was overwhelming. Planned target wasachieved. Stage II is being implemented now. We havepermission to publish the complete story of one yearoperation in April’2010.Do visit us again. Why don’t you visithttp://improveyourchess.in/indexin.html if you areinterested in chess?
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