2. What is Social MediaWebsites, blogs, video blogs and others which allow peopleto communicate freely, without boundaries and censorship : 3. Where to Start in Social Media Facebook is the most prolific and the bestplace to start; Facebook is the Anandabazar Patrika ofSocial Media- only difference is that it coststhe same as Sangbad Pratidin; Facebook is the most verstile allowing copy,text, blogs, notes, photos and videos underone umbrella. 4. Some Facebook BasicsFacebook has 3 sub platforms : FacebookProfiles, Facebook Groups and Facebook Pages. Facebook Profiles are for individuals andFacebook does not permit companies or brandsto have a Profile; Facebook Groups are for like mindedindividuals sharing a common purpose; Facebook Pages are for businesses. Westrongly recommend the use of this platform. 5. What is So Special about Social Media1. No other medium allows two way communication;2. Wouldnt it be nice if you could read an advertisement in the newspaper and immediately tell the manufacturer about your experience with the product you just bought ?3. And wouldnt it be even better if you could get an instant call from the Company ?4. Would it not bring you closer to that company ? These are just a few of the things you could do through Social Media Marketing 6. Why Companies benefit from Social Media1. Because customers dont like to be just told your point of view;2. They want their point of view to be heard by you as well;3. And when they do that they come closer to your brand, because they understand that you care4. Loyal customers help build a brand because they love what they want and not what you give them;5. SMM helps them to feel that way. These are just a few benefits that Companies can derive by pursuing an active social marketing plan 7. CommonMisconceptions1. Our products/services are different they dont suit SMM;2. I know of many companies with Facebook Pages but they dont benefit from it;3. Why do I need to spread my name globally when my products are only available locally ?4. Our products are B2B, we dont need consumers;5. I am a professional. Clients come to me because of my reputation. I dont need to tell them who I am.6. I am a retailer, I cannot handle online business. Most of these arguments are not correct. No one in this world can afford to loose reputation, brand salience and goodwill. 8. Lets Explore the myths Our Products Dont Suit SMMThere is no product/service which will demean its value by coming closer to its people;Politicians need voters, lawyers need clients, shipping companies need cargo, godmen need followers, mandirs and churches need devotees and companies need customers;The essence of social media marketing is showing care and concern for its target group;The only difference is in the approach.Who wouldnt want a Doctor who cared for his patients ora restauranteur who provides the taste his customerswant or a retailer who finds out how the new product is working. 9. Myth 2- Companies have not benefitted from Facebook1.The Social Media platfom does not work without atwo way dialogue;2.There is no point in just having a Page withoutrelevant content;3.There is no point in keeping a Page which is notcontinuously refreshed. Who is interested inreading the same content over and over ?4.A Facebook Page is not a website. A Website is yourpoint of view, a Page is our point of view.An active, vibrant and relevant Facebook Page can workmiracles.. Increase traffic, raise awareness, build brand salience and generate positive long term goodwill. 10. Myth 3-I Dont Need A Global Audience1.With over 500 Million users Facebook uses the bestalgorithmic and sequential search ever created;2.It is possible to target customers exactly.3.Not only by geography : country, state, zone, city,locality but also by language, ethnicity, gender,social clusters and the like.4.It requires a meticulous understanding andsynchronisation with the Facebook algorithm.An active, and target focussed Facebook Page can workmiracles.. Increase traffic, raise awareness, build brand salience and generate positive long term goodwill. 11. Myth 4-Our Products are B2B1. With Facebook Pages it is easy to connect with companies;2. It is appropriate to keep your poducts/ services under constant focus with your target group;3. It also pays when you have relevant company officials, decision makers, governing bodies and social organisations on your Page;4. Your Page enables you to learn more about what your customers want and what are their likes and dislikes;The more subtle the B2B Page is the more you can benefitfrom it.. Increase traffic, raise awareness, build brand salience and generate positive long term goodwill. 12. Myth 5-I am a Professional1.Times have changed and so have the Professionals;2.Professionals are like networked organisations withan ever-increasing workload, professionals today arecomplementarily networking for support services,back end functions, routine assignments etc;3.It is necessary for professionals to build a humanface as part of their social responsiblility strategy;4.Facebook is a great enabler in that mission;Make your Clients think of you not only when they are in crises but also when they are not. Tips and advises,precautions, preventions make them respect you more and further your reputation.. and generate positive long term goodwill. 13. Why do you need an Agency ?1.Facebook requires daily maintenance, updates,motoring and control to keep the content relevantand focussed;2.Your business is to do your business and not maintainFacebook Pages;3.That is the business of a Social Media Agency;4.An agency is trained to handle your Page toappropriately address the target group and therebyincrease your salience.5.For a nominal fee you get assured that there is aperson constantly looking after your Page andkeeping you in the loop regularly. 14. Our ChargesActivity PlanWhat do we doWhen do we do it Our ChargesSilver PlanCreate your Profile PictureEvery 2 months Create a special Landing PageEvery 2 months Page Set up Provide Server Space/ url link DailyRs. 8,000/- Create content updates Once every weekMonthly Charge : Get fans for your Page DailyRs.12,000/- Monitor relevance of contentsDailyMinimum Cover : Filter irrelevant contents Daily 2 Months Handle ObjectionsDailyGold PlanCreate your Profile PictureEvery month Create a special Landing PageEvery monthPage Set up Provide Server Space/ url link DailyRs. 8,000/- Create content updates Once every weekMonthly Charge : Get fans for your Page DailyRs.15,000/- Monitor relevance of contentsDailyMinimum Cover : Filter irrelevant contents Daily 2 Months Handle ObjectionsDailyPlatinum PlanCreate your Profile PictureEvery fortnight Create a special Landing PageEvery fortnightPage Set up Provide Server Space/ url link DailyRs. 8,000/- Create content updates Once every weekMonthly Charge : Get fans for your Page DailyRs.22,000/- Monitor relevance of contentsDailyMinimum Cover : Filter irrelevant contents Daily 2 Months Handle ObjectionsDaily* Applicable service tax to be charged extra. 15. 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