Oldest brand on the market. Produced by the BBC. Dates info is valid for. This magazine is published weekly. Strap at top caters for change in audience habits. “FREEVIEW” in red draws the eye of older, loyal audience. Website nestled in masthead gives audience another way to access the brand. This encourages brand loyalty. Masthead extends beyond image and has a shadow behind it, so it stands out from the page. Simple, restrained colour scheme creates a high quality product. Red draws the readers eye as it stands out from the white. All text except strap in lower- case- gramatically correct. More mature mode of address. Three features arranged down side of the page in negative space next to star. Headings in bold, sub-headings same font, black Caption anchored on star’s lapel. Name of programme, day and channel. Gives audience easy access.
Transcript
Oldest brand on the market.
Produced by the BBC.
Dates info is valid for. This magazine is published weekly.
Strap at top caters for change in audience habits. “FREEVIEW” in red draws the eye of older, loyal audience.
Website nestled in masthead gives audience another way to access the brand. This encourages brand loyalty.
Masthead extends beyond image and has a shadow behind it, so it stands out from the page.
Simple, restrained colour scheme creates a high quality product. Red draws the readers eye as it stands out from the white.
All text except strap in lower-case-gramatically correct. More mature mode of address.
Three features arranged down side of the page in negative space next to star.
Headings in bold, sub-headings same font, black
Caption anchored on star’s lapel. Name of programme, day and channel. Gives audience easy access.
Star’s eyes is in the centre of the page, breaking the rule of thirds, and part of his face is obscured.
The star is famous enough to attract audiences even when he is hidden from view.
Main feature: “Doctor Who” is largest text on page, anchoring the star.
“Is there life after...” creates a story for the audience to follow.
Barcode, price, region. Region is given because times and programmes change.
Trusted by a wide audience.
SIX images gives reader value for money.
EIGHT colours make this publication bright, cheap and cheerful.
Screenshots of scenes from the TV show itself.
‘Organised chaos’ by using boxes and then manipulating features and images so they extend beyond the edge.
Ripped paper makes this look like it was constructed in a rush-this news is fresh.
Wide banner at top catches audiences eye on news stand as it is different to other soap magazines.
Wide banner “2 weeks revealed” implies value for money.
ALL CANTED text is tilted in the same direction and to the same degree. Nothing is random.
Punctuation creates rhetorical questions and excitement?!
“Soap fortnightly” keeps reminding the audience that this magazine is valid for 2 weeks, which is showing value for money.
Main feature: “WHO WILL BE DADDY?” Is the largest text on the page (after the masthead) this informs the audience that this is the biggest storyline.
Masthead in lower case whilst all subheadings are in capitals.
Main part in subheadings are in a red background. Draws audiences attention to the most important part of sentence e.g. KILLS.
Website address
Website below masthead gives audience another way to access the brand. This encourages brand loyalty.
Strap at top caters for change in audience habits. “SKY” and “VIRGIN” logos draws the eye of audience.
Headings in bold, sub-headings same font, black
Dates info is valid for. This magazine is published weekly.
“MORE CHANNELS” in bold button, in red draws audiences eye. Only red on page.
Star’s eyes are in the rule of thirds. It looks as though the star is looking directly at the audience.
Main feature: “MURDER?” Is the largest text on the page (after the masthead) this informs the audience that this is the MAIN FEATURE.
Screenshots of scenes from the TV show itself.
2012 olympic logo show that this is a BRITISH magazine.
Smaller icons/images to promote different tv shows.
FIVE images gives reader value for money.
SIX colours make this publication bright, cheap and cheerful.
CANTED text is tilted in the same direction and to the same degree. Nothing is random.
PRICE is in large print as it is importnant that the audience knows this magazine is cheap and the ‘ONLY’ sends a message that it is value for money.
Website address encourages brand loyalty.
All posed photographs. No images are screenshots from the tv show.
Stars give a ‘magical’ feel to the magazine. This could also be because of the season the magazine is valid for. December and it is close to Christmas, a magical time of year.
PRICE is is repeated again to emphasise that the magazine is value for money.
Dates info is valid for. This magazine is published weekly.
All different , bright colours catch the readers eye as it stands out from other magazine with a colour scheme of perhaps only 3 colours.
Barcode, price is repeated yet again. No region is printed, this magazine must be national.
Masthead only in left corner, gives more room for pictures and information.
Channel number gives audeince information about the tv show.
Main feature: “What have I done?” is largest text on page, question means mystery, and the audience want to find out what the mystery is and read more, pulls audience in.
Red lips of female character and red top costume suggest lust and romance. The smirk on the characters face could be a sign that this character is the antagonist.
NEW. Audience wants to know more about this new show.
‘Organised chaos’ by using boxes and then manipulating features and images (Kelly Rowland) so they extend beyond the edge.
Star’s head intersects andcovers middle of masthead
Holly Willoughby is an aspirational figure for the Audience that stands out from the page and covers the masthead. Creating a 3d effect.
“Supplement of the year” encourages audience to
trust this new brand
Headings and sub- headings in upper case
serif to separate this magazine from other free
tabloid supplements
Masthead is lower- case, looks hand written or like it’s been written in lipstick to appeal to a young female audience.
Masthead reaches beyond the edges of the page to create a lively “organised chaos”
“Saturday Night Diva” overlaps star so she is
clearly anchored
Star is clearly displaying dress, make up and accessories to
create a need for material goods in the audience. Also, the dress and makeup also suggest that she is for a Saturday night.
Three colour scheme creates a controlled house style that implies high quality
“Fabulous” makes audience think that if they buy this magazine, they will be fabulous too, like Holly Willoughby
Star appears to be holding the ‘I’ and ‘A’ suggesting that she created the ‘DIVA’ label just as she created herself to be ‘TV’s new golden girl’
