Date post: | 24-Oct-2014 |
Category: |
Documents |
Upload: | simplify360 |
View: | 113 times |
Download: | 3 times |
MIXED RETAILING INDUSTRY IN INDIA
HOW MIXED RETAILERS CAN LEVERAGE SOCIAL MEDIA TO GROW ITS BUSINESS
(c) InRev Systems
IND
UST
RY
OV
ERV
IEW
(c) InRev Systems
Brand Company 2007 2008 2009 2010
Vishal Mega Mart
Vishal Retail Ltd 21.1 27.5 20.8 20.2
Shoppers’ Stop Shoppers’ Stop Ltd 21.1 18.7 19.2 19.8
Pantaloons Pantaloons Retail India Ltd
16.1 16.1 18 18.7
Lifestyle Lifestyle International Pvt Ltd
15.5 14 16 18
Westside Trent Ltd 9.7 9.0 9.2 9.4
Marks And Spencer
Marks & Spencer Reliance India Pvt Ltd
- 3 3.2 3.4
Globus Globus Stores Pvt Ltd 3.6 3.4 3.8 3.3
Source: EuroMonitor
Mixed Retailers Brand Shares by Value* 2007-2010
* % retail value rsp excl sales tax
IND
UST
RY
OV
ERV
IEW
(c) InRev Systems
Brand Company 2007 2008 2009 2010
Vishal Mega Mart
Vishal Retail Ltd 96 148 145 150
Westside Trent Ltd 28 35 41 50
Pantaloons Pantaloons Retail India Ltd
35 44 45 46
Shoppers’ Stop Shoppers’ Stop Ltd 23 27 29 35
Globus Globus Stores Pvt Ltd 20 30 34 29
Lifestyle Lifestyle International Pvt Ltd
14 15 17 25
Marks And Spencer
Marks & Spencer Reliance India Pvt Ltd
- 14 15 19
Source: EuroMonitor
Mixed Retailers Brand Shares by Outlets/Sites 2007-2010
IND
UST
RY
OV
ERV
IEW
(c) InRev Systems
Brand Company 2007 2008 2009 2010
Vishal Mega Mart
Vishal Retail Ltd 153 231.2 226.5 232.3
Shoppers’ Stop Shoppers’ Stop Ltd 115.2 144.6 155.4 186
Westside Trent Ltd 58.8 73.6 86.2 105.4
Lifestyle Lifestyle International Pvt Ltd
61.9 66.6 75.4 104.5
Pantaloons Pantaloons Retail India Ltd
74.9 94.2 100.7 103
Globus Globus Stores Pvt Ltd 29.6 34 38.5 32.9
Marks And Spencer
Marks & Spencer Reliance India Pvt Ltd
- 9.2 10.4 16.4
Source: EuroMonitor
Mixed Retailers Brand Shares by Selling Space* 2007-2010
* surface area '000 sq m
IND
UST
RY
OV
ERV
IEW
(c) InRev Systems
0
1
2
3
4
5Industry Rivalry
Threat of New Entrants
Supplier PowerBuyer Power
Threat of Substitute
IndustryRivalry
Total no of organized mixed retailers is small and fixed cost and exit cost is high. Overall, the attractiveness of the industry due to industry rivalry is medium to high
Threat of New Entrants
Capital intensive and involvement of economy of scale makes the industry attractive. Currently, foreign mixed retailers are not allowed to be setup in India. Overall, the attractiveness of the industry due to threat of new entrants is high
Supplier Power
There are many no of suppliers. Forward integration of the supplier is possible though will not be easy. Overall, the attractiveness of the industry due to supplier power is medium
Buyer Power
There are large no of buyers and backward integration of the buyers is not possible. However high price sensitivity of the buyers is a challenge for the industry. Overall, the attractiveness of the industry due to buyer power is medium to high
Threat of Substitute
There are huge no of substitutes available in the market such as unorganized retailers or stand-alone retailers. However the convenience as well as the one-stop solution image that a mixed retail provides makes it attractive over its counterparts. Overall, the attractiveness of the industry due to threat of substitute is medium
Overall, the attractiveness of the industry is HIGH
WH
Y SO
CIA
L M
EDIA
?
(c) InRev Systems
Social Media or Consumer-Generated Media can help retailers understand consumers’ need and attitude and then proactively engage with customer needs and query
Even though retail sales are still dominated by brick and mortar stores, the influence of the Internet on offline purchasing is becoming increasingly important
Access sentiments of customers
Consumer Insights
Brand Health
TrackingEngagement with customers
Reaching out to customers
CRM
WH
Y SO
CIA
L M
EDIA
?
(c) InRev Systems
EVERYONE’S HERE ENGAGE GET INSIGHTS
According to Forrester Research, almost two-thirds of retailers have already invested in social media/CGM. Indian retailers too are starting to invest in social media
70% of social media users in India accessed a social networking site every day
40% of organisations in India spend more than
10% of their marketing and communication budget on digital media
It is essential to connect with customers and gain their attention to increase brand loyalty and attract new customers
Retailers can get meaningful insights and use it for decision making process in launching new campaign, CRM programs, etc.
WH
Y SO
CIA
L M
EDIA
?
© InRev Systems 2011
LinkedIn has over 100 MILLION users and adds about 1 MILLION new users to its service every week. The median age of LinkedIn users is 41, and the average user has 60 connections. 20 percent of its members are in the service industry
Twitter has more than 145 MILLION users and adds about 6 MILLION new users a month. On average 140 million tweets are sent a day. More than 460,000 new account have been added every day . The median age of a Twitter user is 35 years old and the average user has 70 followers
Facebook currently has over 500 MILLION active users around the globe and 50% of these active users log on to Facebook in any given day. Facebook's median age is 31 and its average user has 130 friends and is connected to 80 community pages, groups or events while average user creates 90 pieces of content each month
YouTube has 2 BILLION views per day, and 24 hours of video is uploaded every minute. YouTube achieved for the first time the milestone of 100 videos watched per user last year
WH
Y SO
CIA
L M
EDIA
?
(c) InRev Systems
Brand loyalty will become vital as consumers move towards premium products, and exclusive outlets for such brands will discourage them from visiting departmentstores instead of an exclusive outlet, where they can see more product variety under the same brand
Threat from specialist retailers is increasing as they increase their presence throughout the country
Large no of Category
SPECIALIST RETAILER
Low Brand Awareness High Brand Awareness
Single Category
MIXED RETAILER
Mixed Retailer needs to move to high brand awareness region by ENGAGING WITH CUSTOMERS MORE THAN EVER
SOCIAL MEDIA
SOC
IAL
MED
IA IN
DEX
(c) InRev Systems
Pantaloon’s Facebook Page
PANTALOONS is one of the biggest mixed retailers in India to adopt social media in engaging with its customers
Pantaloon’s Twitter Page – Pantaloonuse it mostly for announcement
SOC
IAL
MED
IA IN
DEX
(c) InRev Systems
Pantaloons use social networking site such as Facebook to engage with customers and get customers feedback
SOC
IAL
MED
IA IN
DEX
© InRev Systems 2011
Social Media Grades for the Mixed Retailers in India
Mixed Retailer No of Channels Social Grades
PANTALOONS 8 3.06
SHOPPERS STOP 8 2.81
LIFESTYLE INTERNATIONAL
5 2.28
MARKS & SPENCER INDIA
5 2.02
GLOBUS 6 1.97
WESTSIDE 5 1.62
VISHAL MEGA MART 4 1.8
SOCIAL MEDIA GRADES is calculated based on the interactivity level of the mixed retailers in Facebook, Twitter, LinkedIn, YouTube and Blogs. It shows how active the mixed retailers are in the social media space
No of Channels represents the number of social networking sites a mixed retailer’s is present in
SOC
IAL
MED
IA IN
DEX
(c) InRev Systems
0
0.5
1
1.5
2
2.5
3
3.5
4
0 1 2 3 4
Inte
ract
ivit
y Le
vel
No of Channels
Interaction Plot of the Mixed Retailers in the Social Media Space
© InRev Systems 2011
RES
EAR
CH
FIN
DIN
GS
Number of conversations across web
Shoppers Stop is talked more in Social Media. The negative percentage is higher too
BRAND AWARENESS
© InRev Systems 2011
RES
EAR
CH
FIN
DIN
GS
This is a scary situation for Marks and Spencer; there is huge negative talks happening lately
BRAND AWARENESS
Number of conversations across web
© InRev Systems 2011
RES
EAR
CH
FIN
DIN
GS
SENTIMENTS across web for different Retailers
RETAILER POSITIVE SENTIMENT % NEGATIVE SENTIMENT %
PANTALOONS 63.55% 7.06%
SHOPPERS STOP 58.9% 11.38%
LIFESTYLE INTERNATIONAL 77.19% 5.09%
MARKS & SPENCER 71.62% 9.79%
Shoppers Stop is the most hated brand among the four in Social Web
BRAND HEALTH
© InRev Systems 2011
RES
EAR
CH
FIN
DIN
GS
Demographic – Age Groups
Pantaloon most popular among teens, Marks and Spencer in early post teen age, Lifestyle and Shoppers Stop in heavy spending category of 26 to 35 years.
DEMOGRPHIC
© InRev Systems 2011
RES
EAR
CH
FIN
DIN
GS
Most brands localized to West and South India - Westside is strong in Chennai, Marks and Spencer in Mumbai and Bangalore, Shoppers Stop in Mumbai
Kolkata, Delhi and Hyderabad are less represented
DEMOGRPHICDemographic – Location
© InRev Systems 2011
RES
EAR
CH
FIN
DIN
GS
Tracking the keyword “Loyalty Card” in Simplify360
“Had a lovely albeit brief stop in Doha. What a nice place. Looking forward to going back soon. I wonder if Bliss spa does a loyalty card...” - imawiggins on 25-04-2011 via twitter for i-phone
This is an example of tracking an industry buzz word ‘loyalty card’. Some positive and some negative thoughts
Extremely useful to understand the market sentiment for better product designs
There are many people like imawigginswho are nor sure whether a store has loyalty card or not
“Korean Beef Bulgogi is awesome. But u know what's better? A free one! Thank you loyalty card :)” – bashrahman on 28-04-2011 via Twitter for BlackBerry®
INDUSTRY INTELLIGENCE
SIM
PLI
FY3
60
© InRev Systems 2011
The Research is done using Social Media Monitoring Product, Simplify360.
Brand Monitoring & Sentiment Analysis
Social Analytics Dashboard
Schedule Messages and RSS Feed
Personalized URL Tracking
Download Data and Reports
Creating Polls and Sharing
Email Campaigns
Team Collaboration and Work Assignment
Email and Notification
ALL THESE AND MORE IN
SIMPLIFY360
© InRev Systems 2011
Simplify360 is a web based social media engagement and analytics platform that offers a ONE STOP SOLUTION to the social media needs of a business and lets you engage with your customers and interpret your social presence
Simplify360 provides an easy to use platform for
tracking and listening to what people are talking
about your brand in social communities.
With Simplify360 you can not only LISTEN to what your customers are talking about your brand but also ENGAGEwith them!
Simplify360 lets you ANALYSE the social media presence of your brand by giving you actionable insights
SIM
PLI
FY3
60
© InRev Systems 2011
SIM
PLI
FY3
60
People Talk a Lot About Companies.
But tracking conversations happening online is easier said than done. With SIMPLIFY360, you can track what customers are talking about your retail brand – good or bad feedback or even suggestion ……………
FIND the sentiments of the people
talking about your brand – too much negative sentiment might want you to know the reason behind it
Tracking Pantaloons in Simplify360
© InRev Systems 2011
SIM
PLI
FY3
60
People Have Love Hate Relationship. Companies Should Engage
Negative conversation about TESCO - Engage with such customer proactively to find out the reason why such statement is made and make him happy
Any talks happening on Social Web is a lead for Customer Service, Sales or Marketing
Talks on Social Media are important as it affects public sentiment towards a brand or company
It is always good to know if anything significant talk is happening about company or competition
Engagement is the key
© InRev Systems (2011)
For Details, Visit -
http://simplify360.com/http://simplify360.com/blog/
http://www.facebook.com/simplify360
@simplify360
Or Send a Mail to -
Start Using Simplify360 Today
VP - Sales, InRev Systems