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8/8/2019 Social and Cultural Impacts of Broadband and Social Networking
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Social and Cultural Impacts of
Broadband and Social Networking
john anthony hartman
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500 million user and growing
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Social Media Guidelinesestablish the rules; protect
your staff, clients, brand
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Good Example - Intel & Harvard
Intel - http://www.intel.com/sites/
sitewide/en_US/social-media.htm
The Good, the Bad, but not the Ugly.
If the content is positive or negative and
in context to the conversation, then we
approve the content, regardless of
whether it's favorable or unfavorable to
Intel. However if the content is ugly,
offensive, denigrating and completely
out of context, then we reject the
content.
http://blogs.law.harvard.edu/terms-of-use/
http://blogs.law.harvard.edu/terms-of-use/http://blogs.law.harvard.edu/terms-of-use/http://www.intel.com/sites/sitewide/en_US/social-media.htmhttp://www.intel.com/sites/sitewide/en_US/social-media.htmhttp://www.intel.com/sites/sitewide/en_US/social-media.htmhttp://www.intel.com/sites/sitewide/en_US/social-media.htm8/8/2019 Social and Cultural Impacts of Broadband and Social Networking
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Guides Concerning the Use of Endorsementsand Testimonials in Advertising
ACTION: Notice of adoption of revised Guides.
EFFECTIVE DATE: December 1, 2009.
SUMMARY: The Federal Trade Commission(FTC or Commission) is adopting revised
Guides Concerning the Use of Endorsementsand Testimonials in Advertising (the Guides).The revised Guides include additional changesnot incorporated in the proposed revisions
published for public comment in November2008. See 73 FR 72374 (Nov. 28, 2008).
www.ftc.gov/os/
2009/10/091005endorsementguidesfnnotice.pdf
Federal Trade
Commission
http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdfhttp://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdfhttp://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdfhttp://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf8/8/2019 Social and Cultural Impacts of Broadband and Social Networking
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Face Value on
measuring the real value of
friendship
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The Graying of America weve been social a long time
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Did you see what my Grandson posted on Facebook
While social media use has grown dramatically
across all age groups, older users have been
especially enthusiastic over the past year about
embracing new networking tools. Social networking
use among internet users ages 50 and older nearly
doubledfrom 22% in April 2009 to 42% in May
2010.
Between April 2009 and May 2010, social
networking use among internet users ages 50-64
grew by 88%--from 25% to 47%.
During the same period, use among those ages 65
and older grew 100%--from 13% to 26%.
By comparison, social networking use among users
ages 18-29 grew by 13%from 76% to 86%.
Social media use is somewhat more prevalent
among older users who have high-speed
connections at home. Among broadband users
ages 50-64, 52% now use social networking
sites and 24% do so on a typical day. Among
adults age 65 and older who have broadband at
home, 28% now use social networking sites
and 15% do so on a typical day.
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New Media in a
Convergence Culture
remixing our world
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The Number 2 Search Engine
1+ billion views a day
20 hours of video uploaded every minute, that's the
equivalent of over 130,000 full-length Hollywood movie
releases every week
The equivalent of 130,000+ full-length movies in theaters
each week
More video is uploaded to YT in 60 days than all 3 majorUS networks created in 60 years
More page views every day than the primetime audience
of all three networks combined
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Navigating Media Beyond Linear Experiences -
N.I.M.B.L.E.
The traditional linear video consumption patterns are
starting to change. We are already seeing the Internet
changing the way that media is being watched. Short
format and user generated content is growing in
views into the realm of tradition TV. The numbers that
a successful viral video garner are in the millions andthe Neilsons metrics dont quite translate to this new
model. These initial changes are starting to push the
habits, especially among the younger demographic,
into new patterns that make the next phase of
evolution a more palatable experience. This new
consumption pattern moves beyond the traditionallinear viewing experience and into a non-linear
viewing experience. Think of video consumption more
like the way we consume blogs or other multi-
threaded mediums like forums.
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Privacy or lack thereof
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Living Life ONLINE
The reasonable expectation of
privacy has radically changed
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Lifecasting
Lifecasting is a continual
broadcast of events in a
person's life through digital
media. Typically, lifecasting is
transmitted through the
medium of the Internet and
can involve wearabletechnology.Lifecasting
reverses the concept of
surveillance, giving rise to
sousveillance through
portability, personal
experience capture, dailyroutines and interactive
communication with viewers.
- Wikipedia
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http://www.ihaverobots.com
http://www.ihaverobots.com/http://www.ihaverobots.com/http://www.ihaverobots.com/