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SOCIAL MEDIA
Abraham Rafael Rico Moreno
June 1, 2011
AGENDA
¢ What is SM? ¢ Different definitions.
¢ Why should i care? ¢ 5 Reasons.
¢ Different form of SM. � Communication. � Collaboration. � Multimedia. � Reviews And Opinions. � Entertainment
¢ What is Social Media?
¢ “Social media is like teen sex, everyone wants to do it. No one actually knows how.”
¢ – Avinash Kaushik Evangelist of Google
¢ “Social media is the crack cocaine of the Internet. We want it, we need it, and we go into withdrawal when we don't get enough of it.”
¢ David Armano, SVP, Edelman Digital, http://darmano.typepad.com
¢ Social media are media for social interaction, using highly accessible and scalable communication techniques.
-Wikipedia
WHY SHOULD I CARE?
¢ REASON #1
¢ Because 60%+ of of the Mexican use Social
Technology.
WHY SHOULD I CARE?
¢ REASON #2 ¢ Because 2/3 of the Global internet population
visit social networks.
¢ Nielsen, Global Faces & Networked Places, 2009
WHY SHOULD I CARE?
¢ REASON #3 ¢ Because visiting social sites is now the 4th most
popular online activity (ahead of personal email).
¢ Nielsen, Global Faces & Networked Places, 2009
WHY SHOULD I CARE?
¢ REASON #4 ¢ Because social media is democratizing
communications.
¢ “Technology is shifting the power away from the editors, the publishers,
the establishment, the media elite. Now it’s the people who are in control.”
¢ Rupert Murdoch, Global Media Entrepreneur
WHY SHOULD I CARE?
¢ And finally because, social media is a force to be reckoned with.
SOCIAL MEDIA FOR COMUNICATION
EXAMPLES :: BLOGS
Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga
EXAMPLES :: MICROBLOGGING
FMyLife, Foursquare, Jaiku, Plurk, Posterous, Tumblr, Twitter, Qaiku, Google Buzz, Identi.ca
EXAMPLES :: LOCALIETION-BASED SN
Foursquare, Geoloqi, Gowalla, Facebook places, The Hotlist
CHECK IN!
Check-in is the process of announcing your arrival at a hotel, airport,sea port or social network service.
Many social networking services, such as
Foursquare, Google Latitude,
Facebook, Gowalla, and Brightkite allow users
to "check in" to a physical place and share their location with their friends.
EXAMPLES :: EVENTS Eventful, The Hotlist, Meetup.com, Upcoming ¢ Is an online social networking portal that facilitates offline group meetings in
various localities around the world. This allows members to find and join groups unified by a common interest, such as politics, books, games, movies, health, pets, careers or hobbies
SOCIAL MEDIA FOR COLLABORATION/AUTHORITY BUILDING
EXAMPLES :: WIKIS PBworks, Wetpaint, Wikia, Wikimedia, Wikispaces
EXAMPLES :: CMS Wordpress, Drupal, Plone, Joomla, Zope
EXAMPLES :: DOCUMENT MANAGING & EDITING TOOLS
Google Docs, Syncplicity, Docs.com, Dropbox.com
SOCIAL MEDIA FOR MULTIMEDIA
EXAMPLES :: PHOTOGRAPHY AND ART SHARING deviantArt, Flickr, Photobucket, Picasa, SmugMug,
Zooomr
EXAMPLES :: VIDEO SHARING sevenload, Viddler, Vimeo, YouTube, Dailymotion,
Metacafe, Nico Nico Douga, Openfilm
EXAMPLES :: LIVECASTING
Justin.tv, Livestream, OpenCU, Skype, Stickam, Ustream, blip.tv, oovoo, Youtube
EXAMPLES :: MUSIC AND AUDIO SHARING ccMixter, Pandora Radio, Spotify, Last.fm,
MySpace Music, ReverbNation.com, ShareTheMusic, The Hype Machine, Groove Shark,
SoundCloud, Bandcamp, Soundclick, imeem.
SOCIAL MEDIA FOR REVIEWS AND OPINIONS
EXAMPLES OF PRODUCT REVIEWA
epinions.com, MouthShut.com
SOCIAL MEDIA FOR ENTERTAINMENT
EXAMPLES OF VIRTUAL WORLDS ¢ Virtual worlds: Active Worlds,
Forterra Systems, Second Life, The Sims Online, World of Warcraft, RuneScape