Date post: | 08-May-2015 |
Category: |
Technology |
Upload: | audacious-leap |
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SOCIAL MEDIA
Learn the skills you need to take your business to a new level of customer satisfaction and
discover more about your target audience than ever before.
USE IT WHILE YOU
STILL CAN!
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START HERE
SUMMARY WHAT WILL YOU LEARN? Presentation Main Chapters
We will go over all the theoretical and practical elements so you get a full understanding of how social media works and
how to use all of the feature available to achieve your business goals.
What social media actually is, more
than just Facebook and Twitter and
sharing photos from your last vacation.
CONCEPTS
What tools you can use to ease your job
in using these platforms and reducing
costs and increasing effectiveness.
TOOLS
Putting it altogether and getting full
benefits for all your efforts. Day by day usage.
INTEGRATION
What are the most used platforms and
what features you didn’t know because they were either too advanced or new.
PLATFORMS
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IT’S A COCKTAIL PARTY! You Need to Work the Room
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Don’t Push, Pull!
Until now every marketing effort has been
about pushing your brand, social media is
only about pull.
Learn to listen! It’s Free!
Be patient!
Interact and create connections!
Don’t expect immediate
returns!
Never close too fast!
They already know what you do!
BECOME THE COMMUNITY!
Be the Host!
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Start the conversation
Get equity by owning the community
Don’t censor for immediate results
You must have thick skin.
Focus on building relationships first.
CONTEXT IS GREATER THAN
The circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed.
Context:
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CONTENT
Research your customers!
Put things into context
Offer personalized bonuses
Keep track of results
Thank when thanked.
HELLO…YES THIS IS THE CARING DEPT!
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Effort is underrated.
Keep track of the customer’s life events.
Answer each and every email.
Don’t filter on follower/like size.
Focus on relationships not sales.
WHAT’S THE ROI OF SOCIAL MEDIA!
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What’s the ROI of a good friendship?
What’s the ROI of spending time with your parents?
Not being quantifiable is a matter of time!
It doesn’t mean it’s not valuable!
Your Return On Investment
SAMPLES OF GRAPHIC CHART
Million Users
Almost 50% of the UK’s population has a facebook
account out of which 56% males and 64% between
25 and 44.
With the UK being the second twitter nation. And 1
in 350 visits to a UK site comes from Twitter. .
Doubling it’s users in just 18 months with most
users in IT (over half a million), followed by
Financial Services and Marketing.
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33
10 10
Twitter LinkedIn Facebook
FACEBOOK THE SOCIAL NETWORK!
The Father Of All Networks
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Focus on retention
Mostly entertain, rarely sale!
Get instant trust by being connected!
FACEBOOK THE SOCIAL NETWORK!
Metrics to Live By!
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Aim for 1% Interaction/Feedback Rate
Industry average is 0.1 – 0.6%
Only 3% to 7.5% of people see your daily post!
Post Formulas: “Click like if…”
Photos based on interests “<photo of pony>
“Click Like if you love ponies!”
Use sponsored stories for 46% higher CTR
Include LIKE in ad
“Click Like if you love <interest>!”
“Do you love <interest>? Then Click Like below
now!”
Put Faces in Ads
Average CPF = $1.07 Each
SOCIAL ADS
TWITTER NETWORK IN 140 or less…
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Fill in your Bio Field (and get 6 times more
followers);
Use words like founder, author, guru anything
that gives you authority.
Setup your link for 500% more followers!
Picture will grant you 250% more followers
FULLY SETUP YOUR ACCOUNT!
The Science of Twitter
TWITTER NETWORK IN 140 or less…
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As you follow people, they will tend to follow you
back!
Search for relevant keywords and then follow
the people involved in the conversation;
Don’t be afraid to tweet too often!
Don’t talk about yourself too much;
Keep your tweets positive;
The Science of Twitter
Tweet links to increase RT rates;
Use bit.ly as a url shortener;
The most retweetable word is “YOU”;
Ask for retweets;
Don’t be boring!
Average syllable per word is not relevant;
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Focus keywords on what you offer
Leverage groups – interact on others and create
your own
Remember you are on a website where people
are mostly BUSINESS-ORIENTED
Focus on JVs and partnerships!
The Complete Simple Formula
GROW BUSINESS CONNECTIONS
FULLY SETUP YOUR ACCOUNT!
YOUTUBE
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Do keyword research using Google AdWords
Keyword Planner;
Optimize your content for keywords with
moderate amounts of searches;
How SEO for Video Works;
Is there anything you can offer in video format?
DO YOU NEED VIDEO?
SHOULD YOU USE
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When is enough, enough?
MORE SOCIAL-SHARING SITES?
Pinterest Virtual pinboard. Organize, share and
browse things.
UK Stats
200, 000 Unique Visitors;
25-34- make up 42% of total users
56% of users are male;
Main Interests: venture capital,
blogging resource, crafts, design,
web stats and analytics, SEO
&Marketing, content management,
public relations.
Google+
Google’s social network
UK Stats
10th highest reach globally
>3 million monthly hits
But is that worth the effort?
Social news website. Most
influential link-sharing website
UK Stats
5.1% of all Reddit Views
112th most popular site in the UK
SOCIAL MEDIA
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Get leads, metrics and monitor your industry!
TOOLKIT
Search. Twitter.com;
Monitter.com;
Google.com/Alerts;
Facebook.com/Ads;
Quantcast.com;
Compete.com.
SOCIAL MEDIA
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Tracking
TOOLKIT
Google.com/Analytics
Facebook Stats for Website;
Facebook Insights (for Facebook Pages);
Bit.ly Stats(URL Shortener)
Content Management
Hootsuite.com
TweetDeck
SproutSocial
SOCIAL MEDIA
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Outsourcing
TOOLKIT
Elance.com
Odesk.com
99designs.com
More Resources
Themeforest.com
Graphicriver.net
Codecanyon.net
INTEGRATE
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Meet your amazing Team
AS MUCH AS POSIBLE!
WEBSITE PRINT TV
Know More About Visitors
Use Facebook for
Websites and learn more
about the demographics of
your visitors.
Facebook Login to
remove login and
registering head-aches.
Integrate with
autoresponders and email
services like
(aweber/mailchimp)
Do More With Less
Redeem coupons on
Facebook!
Promote your offline
campaigns online as well to
increase overall
effectiveness.
Send a voucher after each
new order that gets you a
new connection.
Ask them to engage after a
commercial to be able to
follow-up in the future.
Continue building the
relationship.
Reply to all!
Get Them To Take Action
KEY ELEMENTS
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TAKEAWAY
SOCIAL
MEDIA
It’s NOT
about YOU!
Relationships
NOT Selling
Be Creative,
Yet Create
Structure!
Create
Context!
Measure
Everything
Integrate
Efforts
CARE
GET IN TOUCH CONTACT US
f
t
facebook.com/AudaciousLeap
twitter.com/AudaciousLeap
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