Social Media

Copyright 2009 eConsultants.it Ltd. All rights reserved. www.econsultants.it

Social Media MarketingSocial Media Marketing

SpeakerSpeaker

Tony TreacyTony Treacyofof

eConsultants.it Ltd.eConsultants.it Ltd.

http://www.econsultants.it/

Copyright 2009 eConsultants.it Ltd. All rights reserved. www.econsultants.it

What I’ll be covering…

What it is

How to get it wrong

How it really works

What you want to achieve by using it

Types of sites and how to use them

Some free tools & resources


Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

What is Social Media?

For marketing purposes, social media sites are For marketing purposes, social media sites are anyany

sites where you can connect with other people sites where you can connect with other people andand

add your own contentadd your own content(articles, videos, comments etc.)(articles, videos, comments etc.)



How to Get It Wrong

People don’t go on social networking sites to hear your sales pitch!

People do use social networks to talk to their ‘friends’!

More Free Traffic At Vinefire and Make Some Cash While You Do It http://tinyurl.com/c3ybwa



The Negatives

Social Media doesn’t work

Social Media users aren’t buyers

Social Media isn’t worth the time I have to put into it



4 Questions to Ask Yourself

• Who are you?

• What do you have?

• Why do they need it?

• How can they get it?



How Does It Work?

There are two targets and two weapons

It’s a waste of TIME to bounce around social media sites without understanding if they are networking or

linkbuilding sites


What do you want to achieve?




Characteristics of Linkbuilders





Typical Linkbuilding Sites





Getting the search engines to love your site

Creating as many backlinks as you can

making as many of those links ’words’ you

want to rank for

e.g. http://www.tonytreacy.co.uk/socialmedia

Should be Social Media (This is anchor text)

Social Linkbuilding is about…


http://www.tonytreacy.co.uk/social




http://www.tonytreacy.co.uk/socialmedia


Social Media Tools



Characteristics of Networkers





Typical Networking Sites


Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.itCopyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it



Twitter is about…

• Branding You

• Creating awareness of who you are and what you do

• Being part of the ‘conversation’

• Driving targeted traffic to your site



Social Media Tools



Facebook is about…

• Branding You

• Having Fans of your Page

• Being part of the ‘conversation’

• Being considered ‘The Authority’ in your niche



Social Media Tools


Summary

1. Brainstorm what you want to achieve with social media and prioritize those goals

2. Determine what method - networking or linkbuilding - you’ll use to achieve your goals

3. Find the most important social media sites you’ll need to target - considering your niche and your goals

4. Spend a little time each day reaching out, publishing content or connecting with people on the sites you’re targeting


Free Guide

This free guide is part of my social strategy for list building, social networking and linkbuilding


Contact

Website: www.eConsultants.it

Main Blog: www.TonyTreacy.co.uk

Social Media Blog: www.TonyTreacy.co.uk/socialmedia

Email: [email protected]

Date post:	13-Jan-2015
Category:	Technology
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