Submitted By :Submitted To :

Dr. Richa Verma

SOCIAL MEDIA IS COMING OF

AGE What is social media to us ?

A market with huge potentials

A medium to spread your thoughts

A way of society

A popular culture among grown ups

Why social media ?

Most social media-savvy organizations in India use the medium to build communities.

95.7% of the surveyed social media-savvy organizations in India use the medium to build communities and advocate usage

76.1% use social media as a platform to highlight brand news.

16% of organizations, which use social media for both the above reasons also use it for – customer service

lead generation, and

research indicating high social maturity

moving toward getting business meanings out of engagements

95.70%

76.10%

16%

Use of Social Media

To build communities

Highlight brand News

customer Service,etc

What is the objective of your

social media engagement?

Which social media platform ?

Facebook most important platform for marketers in India for engaging customers, followed by Twitter, YouTube and blogging.

Almost half of the social media-savvy organizations are already using emerging platforms such as Pinterest, Google Plus, and Foursquare.

Social media-savvy organizations regularly engage with bloggers or online influencers who have authority and strong following.

What’s driving the continued

growth of social media? 1. MOBILE

More people are using smartphones and tablets to access social media. Time spent on mobile apps and the mobile web account for 63 percent of the year-over-year growth in overall time spent using social media. Forty-six percent of social media users say they use their smartphone to access social media 16 percent say they connect to social media using a tablet. More connectivity, consumers have more freedom to use social media wherever and whenever they want.

63%46%

16%

Time spent by consumers

MobileApps

Smartphones

Tablets

What’s driving the continued

growth of social media?

o 2. PROLIFERATION

New social media sites continue to emerge and

catch on.

The number of social media networks

consumers can choose from has exploded, and

too many sites to count are adding social

features or integration.

Facebook and Twitter continue to be among the

most popular social networks

Pinterest emerged as one of the breakout stars

in social media for 2012, boasting the largest

year-over-year increase in both unique audience

and time spent of any social network across PC,

mobile web, and apps.

How is consumer usage of social

media evolving?

1. THE GLOBAL LIVING ROOM Use of social media among consumers is transforming TV-watching into a more immediate and shared experience.

As of June 2012, more than 33 percent of Twitter users had actively tweeted about TV-related content.

Some 44 percent of U.S. tablet owners and 38 percent of U.S. smartphone owners use their devices daily to access social media while watching television

From global events like the Summer Olympics, to regional events like the Presidential debates in the U.S., consumers around the world used social media to engage with everyone

How is consumer usage of social

media evolving?

2. SOCIAL CARE

Social Care is transforming customer service.

Nearly half of U.S. consumers reaching out directly

to brands and service providers to -

Voice their satisfaction or

Complaints

Simply to ask questions.

How is social media impacting

marketing?

SOCIAL WORD-OF-MOUTH

Social media enables consumers to generate

and tap into the opinions of an exponentially

larger universe.

HYPER-INFORMED CONSUMERS

Social media is transforming the way that

consumers across the globe make purchase

decisions.

OPPORTUNITY FOR ENGAGEMENT

Consumer attitudes toward advertising on

social media are still evolving.

Roughly one-third of social media users find

ads on social networking sites more annoying

than other types of Internet advertisements

BibliographySocial Media Marketing , India Trends Study 2013,

Ernst & Young

THE SOCIAL MEDIA REPORT STATE OF THE

MEDIA: 2012, Nielsen Holdings N.V.