Social media analytics

HootSuite and friends

Don’t let the platform define what you

measure.Go back to your strategic

objectives.

Facebook

• Casual, fun, community space

• “Behind the scenes” view of Connecting Up

• Key metrics:– Reach– Engagement touch

points

• Of interest:– Traffic to website– Connect with partners

Twitter

• Resource sharing• Direct

communications with individuals

• Key metrics:– Retweets– Mentions– Content shares

• Of interest:– “Influencer”

engagement– #npau use

Have a hoot with HootSuite

HootSuite Features

• Post to multiple accounts on networks– Facebook, Twitter, LinkedIn, Google+

Pages, FourSquare, Wordpress

• Post scheduling– Auto-scheduling (next best time)– Bulk scheduling

• Monitoring searches• URL shortener• Team management

HootSuite Analytics

• Available for “Pro” users

• Cost: ~$10 p/m (20% NFP discount available)– Also includes 1

extra team member– Unlimited social

accounts

HootSuite Analytics

• Facebook insights• Twitter statistics• Google Analytics• LinkedIn Page • Click statistics

• Shareable reports

Other tools for measuring

Free• Facebook Insights• Google Analytics• LinkedIn company

page statistics• Twitter analytics (if

you’re lucky)• Social Mention• Klout• Storify

Paid• Twittercounter• Twitalyzer• TweetReach• Sprout Social• Social Bro

• Buzznumbers• Salesforce Radian6• Adobe Marketing Cloud

Stakeholders

Board members

Executive team

M&C team

Customer support

Conference

attendees

Let’s get visual!

Infogr.am• Infographics• Pay to export• New video

infographic service

Piktochart• Infographics• Free version• Nonprofit pricing

Animoto• Create short

videos• Integrate photos,

video, text and music

• Mobile• Nonprofit pricing

Questions?