1. Social Media Basicsfor you and your (youth) organisationStefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch

2. Schedule Introduction Chances and Risks Social Networks Five simple rules Q&AStefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 3. INTRODUCTIONStefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 4. Who am I?Stefan ReggerDirector of Communications Studying Business Communications @HWZ in Zurich Working with Social Media in political campaigns andNGO since 2008Stefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 5. CHANCES AND RISKSStefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 6. Chances Theres no one in between you and youraudience. Big potential audience low (basic) cost. You can use whichever kind of content youhave at your disposal Feedback from your audienceStefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 7. RisksCrowding-outStefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 8. Risks Outdated or irrelevant content can actuallydo more harm than good Jack of all trades and master of none High effort, small return on investment Too high expectations...Stefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 9. SOCIAL NETWORKSStefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 10. Facebook1.28 billion usersText, photos, videosYour profile or page is your public identity.Stefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 11. FacebookA good post includes a picture a link no wall of textThe question: would you like and share it?Stefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 12. FacebookLikes are nice engagement is better.Stefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 13. Twitter271 million users140 signsFollow, share, be relevant!Stefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 14. Twitter Choose @yourname: short and simple Tweet: 140 signs @mention: Talk to @me if you talk about me Reply: start a conversation #hashtag: set your #topic! Retweet: respect content and sources Direct messages: for the private stuffStefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 15. TwitterHow do I get relevant? Identify your relevant set of people @mention people in your tweets Use @hashtags if it makes sense Retweet interesting tweets Reply to others Share interesting content not just your own!Stefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 16. YouTubeVideosShare your videos on other social networks!Stefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 17. FIVE SIMPLE RULESStefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 18. Rule #1Social Media = dialogue mediaStefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 19. Rule #2Stefan Regger, Director of Communications | SAJV CSAJ | www.sajv.chContent is King 20. Rule #3Show, dont tellStefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 21. Rule #4Stefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 22. Rule #5What happens on the internet,stays on the internet. Forever.Stefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 23. Questions?Stefan Regger, Director of Communications | SAJV CSAJ | www.sajv.ch 24. Sources of imagesStefan Regger, Director of Communications | SAJV CSAJ | www.sajv.chSlide 5http://www.mytutorialscafe.com/2013/05/8-Essential-Tips-To-Create-A-Social-Networking-Site.htmlSlide 6http://instagram.com/p/nm695/Slide 9http://www.intel.de/content/www/de/de/communications/internet-minute-infographic.htmlSlide 14http://www.andyjenkinsblog.com/tag/big-action-button/Slide 20http://www.turi2.de/2006/06/09/debatte2_0_das_kommunikative_manifest~864615/Slide 21http://wordpress-websitebuilder.com/content-is-not-the-only-king-of-wordpress-website-building/Slide 22http://www.rookiemag.com/2012/09/diy-polaroid-hanger/Slide 23http://quintovisual.com/2011/11/19/la-metodologia-del-visual-merchandising-kiss/Slide 24http://www.reposty.com/post/politics-government-embarrassing-clubbing-photos/486522694775601