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1 Social Media Basics Get the knowledge and skills needed to begin using social media to communicate with your Local Union Members.
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Social Media Basics
Get the knowledge and skills needed to begin
using social media to communicate with your
Local Union Members.
Mobile Alerts
To Get Started:
• Type USW in the message
• Send to 47486
• Hit send!
Today’s Workshop
• What is social media?
• Review the social media sites the USW uses.
• Signing up and getting started.
• Connect with USW networks and resources.
What is Social Media?
• Who will manage your Local Union’s networks?
• What is appropriate and how will posts be
approved?
• Will you have a comment policy?
• How will you let your members interact?
Before You Jump In
• A free, online social networking site.
• Connect: Use it to build your online network –
connecting with supporters and like-minded
organizations.
• Share: Union news and events; share photos,
video and other media; start a discussion and get
instant feedback from supporters.
Facebook Statistics
• Over 1.11 billion active users
• 750 million users from a mobile device each month
• More than 10 million users become fans of pages each day
• More than 45 million active user groups exist on the site
Creating a Profile
• Go to facebook.com.
• Enter your complete name,
email, birthdate, gender and
choose a password.
• Click “Sign Up.”
TOOL WHAT IT IS FUNCTION
Fan Page A Website within Facebook Establish an official presence
Group Communities with similar
interests
Network around a common
interests
Event Event management tool Manage event information and
invitations
Facebook Tools
Creating a Fan Page
• Go to facebook.com/pages/create.
• Select Company, Organization or
Institution.
• Select Non-Profit Organization.
• Choose a name.
• Agree to the terms.
• Click “Get Started.”
• Customize your page by
adding a profile picture
and cover photo.
• Complete the “About”
section.
Creating a Fan Page
facebook.com/steelworkers
Creating a Group
• Go to
facebook.com/groups.
• Click “Create Group.”
• Choose a name.
• Invite people to join
the group.
• Select your security
settings.
• Click “Create.”
• Customize your group by
adding a cover photo.
• Complete the “About”
section.
Creating a Group
• On the right side of your
Facebook profile, click on
“Events.”
• Click “Create Event.”
• Choose a name.
• Add details.
• Provide an address.
• Select a date and time.
• Choose your security
settings.
• Click “Create.”
Creating an Event
Creating an Event
1. Tag a friend or page in your posts.
2. Check-in to a location.
3. Use a hashtag
4. Use a photo
Ways to Share
Safe for Facebook? Not safe for Facebook?
Let’s Play A Game
USW Women of Steel
representing strong at
fight for collective
bargaining rights in
Wisconsin. Don’t forget to
sign the online petition to
show your support:
www.samplepetition.com!
What’s with all this
“Women of Steel” stuff?
I’m a Steelworker but to
me, a woman’s place is in
the kitchen or running the
local bake sales, not
leading union protests.
Good times at the
USW Rapid
Response
conference! Lots of
great beer and
parties. Sure beats
being in the plant.
Working hard at USW Rapid Response
Conference. Day 1: speeches from our president
Leo W. Gerard and then workshops. So pumped
to come home and share!
Vote for Obama in 2012.
Because he’s a Democrat.
And the union is telling
you to.
The presidential candidates have two very
different records when it comes to supporting
working families. Check out the facts for yourself
and share this status to help us educate our
members: www.samplelink.com.
Create a sample Facebook posts you would
potentially share with your members about your
time at this conference. Be sure to include the
type of tool you will use to post it.
Exercise #1
An online social networking service that enables its
users to send and read text-based posts of up to 140
characters, known as "tweets."
Twitter Statistics
• 170 billion Tweets
sent
• 200 million active
monthly users
• 80% of users
access their
accounts from a
mobile device
Creating a Twitter Account
• Visit twitter.com.
• Enter your full name and
email, then choose a
password.
• Click “Sign Up For
Twitter.”
• On the following screen,
choose your
username/handle
(@steelworkers) and
complete the sign-up
process.
Creating a Twitter Account
• Brand yourself with a
background and profile
photo.
• Link your Twitter account
to your other networks
and websites.
• Provide a brief description
for your followers.
twitter.com/steelworkers
1. A call to action, message or info. (Limit to 125-
130 characters to allow for easy retweeting.)
2. 1-3 hashtags to join relevant conversations.
3. Mention or give a shout out to an influential
person to help spread your message.
Anatomy of a Tweet
1. URL shortening is a technique in which a
website address/link may be made
substantially shorter in length and still direct to
the required page.
URL Shorteners
The act of forwarding another user's Tweet to all
of your followers.
What is a Retweet?
Good Tweets:
Great article on Rapid Response
Conference:
www.website.com/article
Mollie loves helping members
explore New Media
We need good jobs!
Let’s Tweet About It
Better Tweets:
You have to see the political
momentum @steelworkers Rapid
Response Conference:
http://bit.ly/z9e1ju
Mollie loves helping #usw
members explore New Media!
Tell Congress to vote for our jobs,
@PresidentObama’s
manufacturing plan:
http://bit.ly/z9e1ju
#jobs
Create a sample Tweet based on your experience
at this conference that you would share with your
Local Union members.
Exercise #2
YouTube
• A website on which users can upload, share,
and view videos.
• Second largest search engine behind Google.
• Exceeds 3 billion views a day.
Sharing a Video on Facebook
Sharing a Video on Twitter
An social networking service available on iPhone and
Android devices that lets a user share photos.
Creating an Account
Creating an Account
Instagram.com/steelworkers
• Empower your friends and fans by giving them content
to share.
• Ask questions that inspire discussion and healthy
debate.
• Encourage your friends and fans to share their own
relevant content.
• Link to blog posts.
• Link to online news stories.
• Share content from other affiliates’ new media networks.
• Spread news about events, rallies, etc.
• Use event tools to invite people to an organized event.
How Will You Use New Media?
• Update your new media networks often.
• Be respectful of others and their opinions.
• Give feedback and keep things interactive.
• Use your networks as another tool to educate on
issues, but remember it is not your personal
pulpit.
• Delete inappropriate or disrespectful comments.
• Remember that what’s put on the internet stays
on the internet.
• LIKE and FOLLOW the USW networks!
New Media Dos
• Don’t post ActionCalls – you don’t won’t to tip off
the other side. General information like requests
for phone calls or rally info is okay.
• Don’t post material that’s overtly partisan or
political in nature (Example: Election info).
• Don’t post personal material on official pages.
• Don’t post local union issues on public fan pages
that are not pertinent.
• Don’t embarrass the USW brand or feed into the
anti-union stereotypes with inappropriate material.
New Media Don’ts
Facebook: facebook.com/steelworkers
Twitter: twitter.com/steelworkers
YouTube: youtube.com/steelworkers
Pinterest: pinterest.com/steelworkers
Flickr: flickr.com/unitedsteelworkers
Instagram: @steelworkers
Online: usw.org/socialmedia
Connect with USW Networks
For additional information and assistance, email
Have Questions?
