| Date post: | 27-Sep-2020 |
| Category: | Documents |
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1 Unlock Your Digital Potential
Jack Monson, Qiigo
@jackmonson
Social Media
Best Practices for Franchises
2 Unlock Your Digital Potential
IFA Convention 2017
Las Vegas
3 Unlock Your Digital Potential
2012
The Good Ol’ Days:
4 Unlock Your Digital Potential
2012 2017
5 Unlock Your Digital Potential
2012 2017
6 Unlock Your Digital Potential
2012 2017
7 Unlock Your Digital Potential
2012 2017
Organic Posts Reach
All Followers
Ads Reach
Targeted Consumers
8 Unlock Your Digital Potential
2012 2017
5 years = one generation
9 Unlock Your Digital Potential
Social Media Truths
In 2017
Social Media Truths
10 Unlock Your Digital Potential
Marketing Mix in 2017
Social Media Truths
Radio Television Print Ads Public Relations Media Relations Investor Relations Word of Mouth Social Media
Direct Mail Outdoor Online Display Website Search Email Marketing Telemarketing Loyalty Program
11 Unlock Your Digital PotentialSocial Media Truths
Radio Television Print Ads Public Relations Media Relations Investor Relations Word of Mouth
Direct Mail Outdoor Online Display Website Search Email Marketing Telemarketing Loyalty Program
Marketing Mix in 2017
12 Unlock Your Digital Potential
You can’t “not” do something because it’s too hard.
Anyone who says “it’s just too hard” can be ignored. Social Media Truths
13 Unlock Your Digital Potential
There are no snowflakes.
Social Media Truths
14 Unlock Your Digital Potential
You can make exceptions, but each one chips away at
logic, efficiency, and profitability.
Social Media Truths
15 Unlock Your Digital Potential
9 Social Media Best Practices
9 Social Media Best Practices
16 Unlock Your Digital Potential
1. One Facebook page per location.
9 Social Media Best Practices
17 Unlock Your Digital Potential9 Social Media Best Practices
Google+
Snapchat
YouTube
1. One Facebook page per location
1 for brand + 1 for each location
1 for brand + 1 for each location
1 for entire system
1 for entire system
1 for entire system
1 for entire system
18 Unlock Your Digital Potential9 Social Media Best Practices
2. No Separate Pages for Fran Dev
19 Unlock Your Digital Potential9 Social Media Best Practices
A Facebook page with nothing new in the past 2 weeks
means you’re out of business.
3. Post Every Day
20 Unlock Your Digital Potential9 Social Media Best Practices
3. Post Every Day
Facebook organic reach?
1 Million Fans: 1%
1 Thousand Fans: 20%
1 Million < 1,000 x 1,000
It’s Good to Be a Franchise!
21 Unlock Your Digital Potential9 Social Media Best Practices
3. Post Every Day
22 Unlock Your Digital Potential9 Social Media Best Practices
4. Post Shareable Content
23 Unlock Your Digital Potential9 Social Media Best Practices
5. Post Facebook Live Videos
24 Unlock Your Digital Potential9 Social Media Best Practices
6. Advertise
25 Unlock Your Digital Potential
Respond to all customers on Social.
But don’t spend all of your time monitoring and measuring.
9 Social Media Best Practices
7. Respond
26 Unlock Your Digital Potential
• D.I.Y. or Do It For Franchisees?
• Choose a Social Media Conductor at HQ
9 Social Media Best Practices
8. Lead Your Franchisees
27 Unlock Your Digital Potential9 Social Media Best Practices
9. Do One Thing Different
