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Social Media Best Practices for Franchises · PDF file Social Media Best Practices for...

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  • 1 Unlock Your Digital Potential

    Jack Monson, Qiigo

    @jackmonson

    Social Media

    Best Practices for Franchises

  • 2 Unlock Your Digital Potential

    IFA Convention 2017

    Las Vegas

  • 3 Unlock Your Digital Potential

    2012

    The Good Ol’ Days:

  • 4 Unlock Your Digital Potential

    2012 2017

  • 5 Unlock Your Digital Potential

    2012 2017

  • 6 Unlock Your Digital Potential

    2012 2017

  • 7 Unlock Your Digital Potential

    2012 2017

    Organic Posts Reach

    All Followers

    Ads Reach

    Targeted Consumers

  • 8 Unlock Your Digital Potential

    2012 2017

    5 years = one generation

  • 9 Unlock Your Digital Potential

    Social Media Truths

    In 2017

    Social Media Truths

  • 10 Unlock Your Digital Potential

    Marketing Mix in 2017

    Social Media Truths

    Radio Television Print Ads Public Relations Media Relations Investor Relations Word of Mouth Social Media

    Direct Mail Outdoor Online Display Website Search Email Marketing Telemarketing Loyalty Program

  • 11 Unlock Your Digital PotentialSocial Media Truths

    Radio Television Print Ads Public Relations Media Relations Investor Relations Word of Mouth

    Direct Mail Outdoor Online Display Website Search Email Marketing Telemarketing Loyalty Program

    Marketing Mix in 2017

  • 12 Unlock Your Digital Potential

    You can’t “not” do something because it’s too hard.

    Anyone who says “it’s just too hard” can be ignored. Social Media Truths

  • 13 Unlock Your Digital Potential

    There are no snowflakes.

    Social Media Truths

  • 14 Unlock Your Digital Potential

    You can make exceptions, but each one chips away at

    logic, efficiency, and profitability.

    Social Media Truths

  • 15 Unlock Your Digital Potential

    9 Social Media Best Practices

    9 Social Media Best Practices

  • 16 Unlock Your Digital Potential

    1. One Facebook page per location.

    9 Social Media Best Practices

  • 17 Unlock Your Digital Potential9 Social Media Best Practices

    Facebook

    Google+

    Twitter

    Instagram

    Snapchat

    YouTube

    1. One Facebook page per location

    1 for brand + 1 for each location

    1 for brand + 1 for each location

    1 for entire system

    1 for entire system

    1 for entire system

    1 for entire system

  • 18 Unlock Your Digital Potential9 Social Media Best Practices

    2. No Separate Pages for Fran Dev

  • 19 Unlock Your Digital Potential9 Social Media Best Practices

    A Facebook page with nothing new in the past 2 weeks

    means you’re out of business.

    3. Post Every Day

  • 20 Unlock Your Digital Potential9 Social Media Best Practices

    3. Post Every Day

    Facebook organic reach?

    1 Million Fans: 1%

    1 Thousand Fans: 20%

    1 Million < 1,000 x 1,000

    It’s Good to Be a Franchise!

  • 21 Unlock Your Digital Potential9 Social Media Best Practices

    3. Post Every Day

  • 22 Unlock Your Digital Potential9 Social Media Best Practices

    4. Post Shareable Content

  • 23 Unlock Your Digital Potential9 Social Media Best Practices

    5. Post Facebook Live Videos

  • 24 Unlock Your Digital Potential9 Social Media Best Practices

    6. Advertise

  • 25 Unlock Your Digital Potential

    Respond to all customers on Social.

    But don’t spend all of your time monitoring and measuring.

    9 Social Media Best Practices

    7. Respond

  • 26 Unlock Your Digital Potential

    • D.I.Y. or Do It For Franchisees?

    • Choose a Social Media Conductor at HQ

    9 Social Media Best Practices

    8. Lead Your Franchisees

  • 27 Unlock Your Digital Potential9 Social Media Best Practices

    9. Do One Thing Different

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