Date post: | 19-May-2015 |
Category: |
Business |
Upload: | techsoup-canada |
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Presented by Jane Zhang, TechSoup Canada
Social Media and Marketing for Nonprofits
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
About TechSoup Canada
• TechSoup Canada is a collaborative effort by:
– TechSoup Global,
– the Centre for Social Innovation,
– the Information Technology Association of Canada,
– made possible by a grant from the Ontario Trillium Foundation.
• 25 donor partners, over 300 donated technology products
• Admin fees displayed in Canadian dollars (pay in Canadian)
• Canadian learning content and regional tech events
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
Hello, My Name is…..
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
• Connecting
• Conversations
• Crowd Sourcing
• Sharing
• Transparency
What is Social Media?
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
The Building of Networks
blogblog
blogblog
GoogleGoogle
GoogleGoogle flickrflickr
blogblog
RSSRSS
GoogleGoogle
You-tubeYou-tube
GoogleGoogle
blogblog
RSSRSS
flickrflickr
TwitterTwitter
delicious
delicious
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
• Web 2.0 and Social Media is about conversations.
• Conversations are going to happen with or without you.
• Participate and be part of the conversation instead of being the curator.
• ….let go of control
Be Part of the Conversation
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
• Use of marketing techniques to improve social well-being by changing attitudes and behavior in regard to a specific product or concept.
• Longer term investment in effecting change.
• Trend is moving toward using social media tools for social marketing
Social Marketing
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
• Social marketing is only a part of a broader presence for an organization.
Direct Marketing Fundraising
Education and outreach Advocacy
Branding Collaboration
Service delivery Communication
Integrate Social Marketing within your organization
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
• Online distributed fundraising– Change.org, chipin, convio
• Community initiated fundraising– HOHOTO, Twestival
• Online story telling– ALS Canada, MS Canada
Trends in Social Marketing
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
• Utilizing social media tools to engage the community and build champions to expand your reach.
• Tell your story and send out a call to action.
Who, What, Why, When, How
Social Marketing Strategies
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
Levels of Engagement
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
• Find out what your audience is doing online and pick the tool to match it.
• Discuss the objectives first before heading into web 2.0
• Find Staff that are passionate about relationship building to work with social media
Successful Implementation of Social Media
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
Friendship Pockets
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
• Need to entice senior management to have buy-in in order to implement a successful web 2.0 strategy in an organization
• No buy-in? Set some clear guidelines and just go for it, apologize later.
Getting Others on Board
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
• Once upon a time, a young org called TechSoup Canada launched….
Let’s Start With A Story…
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
• Failing with excellence.• Our initial strategy: grow fan base using FB as a
communications tool.• Our findings: not much activity, fan base not
really growing beyond our friendship circle• Our new strategy: using FB as an organizing tool
instead of communications tool• http://www.facebook.com/home.php#/pages/
Techsoup-Canada/33836173692
Our Story
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
• Success! Over 655 followers!• Our Strategy:
– Create an org twitter account in addition to our personal accounts.
– Live tweet events we attend, free app of the day, upcoming events and interesting articles.
• We recruited an event volunteer for our launch party on twitter at 1:30am
• @techsoupcanada @jzhang99 #techsoupcanada
Our Story
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
Blogs
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www.TechSoupCanada.ca/getting_started
• Wordpress– Intuitive User Interface, does not need to know html to
update site content– Hundreds of widgets to choose from– Can forward your domain url to your wordpress site.
• Blogger– Owned by Google. Similar to Wordpress, less widgets
• Typepad– Preferred by some professional bloggers. Beautiful layout and
interface.
Free/low cost blog apps you can use
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
• Our event volunteer we got through twitter became our ongoing event blogger.
• Guest blogs Toronto Net Tuesdays and Conferences & our event photographer
• http://www.techsoupcanada.ca/community/blog
Our Story
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
RSS Feeds
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
• Setting up RSS feeds from the CRA makes sure we are notified when the status of an organization changes.
• Setting up our site to broadcast RSS feeds means people can pull our content into their site, blogs, facebook etc
• We are working on building a global content repository using RSS feeds
Our Story
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
Technorati
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
• We only found 4 result when we searched on Technorati• Increase the # of guest bloggers, build better blogger
relationships• Will be producing more videos to streamline registration
and qualification status of the donations program.
Our Story
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
Social Bookmarking (delicious)
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
• Shared social bookmarking means we now have hundreds of people recommending links to us on a daily basis.
• Enriched the amount of content we can now use for blogging, twittering etc
• Allow our team to be more efficient internally
Our Story
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
Youtube
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
• We worked with 8 students from UofT to find out the impact technology donations has had on organization’s capacity (yes, you guessed it, our event volunteer also took this course)
• We now have videos from several organizations we can now use on our site
• We may have inspired 8 students to think differently about the type of career they can have in technology
Our Story
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
Flickr
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
• Flickr pro allows us to have more robust way of organizing our albums and videos online
• Tagging of photos means we can now create flickr sets from multiple photographers from the same event
Our Story
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
Bringing it all together
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
• We are helping TechSoup Global Network to build community.
• Currently mentoring Brazil, Japan, Taiwan and Germany• We would like for you to be a part of our story, help us
define TechSoup Canada.
Our Story
Register your organization today, to be eligible to request over 300 products from 25 donor partners!
www.TechSoupCanada.ca/getting_started
• Youtube: http://www.youtube.com/user/techsoupcanada
• Flickr: techsoupcanada
• Facebook: http://www.facebook.com/home.php#/pages/Techsoup-Canada/33836173692
• Twitter: @techsoupcanada @jzhang99• http://www.techsoupcanada.ca/community/get_involved
Contact Us