Presented by Karen PorterUM School of Business Administration& ImpactOnlineMarketing.com

Social Media for Nonprofits

11/21/2013 ImpactOnlineMarketing.com

Social Media Have You Confused?

11/21/2013 ImpactOnlineMarketing.com

Social Media KISS – F.O.C.U.S.

Focus – on 1-2 targeted social media platforms One in four “rule”

Calendar – plan monthly / quarterly in advance Utility – use tools to make posting easier Social – create content that is “share-worthy”

11/21/2013 ImpactOnlineMarketing.com

“Share-worthy” is KEY

“Share-worthy is NOT:

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Share-worthy Content

Is NOT: Pitch, pitch, pitch Obviously self-serving all the time One-sided communication

IS: Interactive – two way communication Involves your constituents Engaging

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Four Types of Content Informing

Storytelling (most important)

Organizing

Fundraising

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Informing Content

Dates and details of meetings or special events

Updates of campaigns, photos from events, and related “keep folks informed” info

Announcements about new staff, staff changes, new or expanded services, etc.

Scheduling: only as available and worth of posting

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Storytelling Content

Stories about beneficiaries of nonprofit’s services

Stories about volunteers and why they give time

Stories about donors and why they give money

Stories about staff and why they work for you

Schedule: as often as possible – will need to encourage participation!

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Organizing Content

Call for volunteers

Organizing announcements

Consider using the events calendar tab

Scheduling: likely fairly infrequent relative to other types of posts

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Fundraising Content

The OCCASIONAL ask is fine (4/1 posting rule)

Promote fundraising events

Drive donors to make online donations

Promote online auctions

Call for in-kind donations

Schedule: maximum of 1 per every five posts (4/1)11/21/2013 ImpactOnlineMarketing.com

Other Questions

Promoting your organization via your own social network Best done by sharing select posts from nonprofit page Don’t overdo it – potential risk of alienating your friends

How to expand LIKES of your page Each person (board, staff, volunteers) invite their friends

to Like the page Consider Facebook ads

target by interest and geography can also target by history of contributing - advanced

11/21/2013 ImpactOnlineMarketing.com

Thank You!

Please feel free to contact me: ImpactOnlineMarketing.com > Contact Cards available too

Get today’s PowerPoint presentation ImpactOnlineMarketing.com/nonprofit

11/21/2013 ImpactOnlineMarketing.com