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Using Social Media Effectively
| Date post: | 10-May-2015 |
| Category: |
Social Media |
| Upload: | daniel-lieberman |
| View: | 184 times |
| Download: | 2 times |
Using Social Media
Effectively
Social Media Is Young
● Facebook: Feb 2004● Twitter: May 2006● LinkedIn: May 2003● Google+: Jun 2011● Pinterest: Dec 2009● Tumblr: April 2007
But BIG: Monthly Visitors, April 2013
● Facebook: 1.1 Billion● Twitter: 500 Million ● LinkedIn: 200 Million● MySpace: 25 Million● Google+: 343 Million● Pinterest: 48.7 Million
What IS Social Media good for?
(apart from stalking old girl or boyfriends, posting funny pet pictures, talking about what you're having for lunch, and playing Candy Crush Saga...)
Branding
Studying your market
Client Communications
Thought Leadership
Community Building
Surveying opinion
What Social Media are YOU using?
Choose your platform(s)
Countries
Languages
Industries
Develop Your Social Media Workflow
Build Your Network
Network Building on Twitter
Search Twitter for Influencers in Your Market
Search Keywords
Search #hashtags
Use Twitter search tools
Follow Influencers
Network Building on LinkedIn
Understanding Degree
Focus — or — Cast a Wide Net
Focus Your Network
● Colleagues, ex-colleagues● Customers● People in your industry● LinkedIn professional group
members
Cast a Wide Net
● Classmates● Neighbors● Friends● Relatives
Make Connections:
● Colleagues from current or former positions● Classmates● People you've done business with ● Friends (you need an email address)● Fellow LinkedIn Group members● Other (you need an email address)
Don't Use "Friend" Unless You're Really Friends
Write a Personal Note — Don't Use LinkedIn's Boilerplate
"I'd like to add you to my professional network on LinkedIn."
Get some recommendations
"[Your Name] is bright, generous, imaginative, and hard-working. She has a real feel for systems and organization, and is deeply knowledgeable about modern Internet software and especially about Social Media. We've worked together happily and creatively several times, and I look forward to many more collaborations with her. "
...and Endorsements
Rinse and Repeat...
Posting
How Often Do You Post?
Optimize Your Schedule
Automate
Buffer
Hootsuite
Reply to Comments -FAST...Keep the Ball Rolling
What Should You Talk About?
Join Conversations
Ask Questions
"God bless thechild who's gothis own..."
Have Your Own Website
Websites + Social Media = Network Power
Link to Your Blog
Put Social Sharing Buttons on Your Website
Collect Material That Will Interest Your Network:
● RSS Feeds● Twitter● Google Alerts● Google News (make custom pages)● Instapaper
Use Content Sharing Services
Shareaholic Buffer
● Develop Your Strategy● Choose Your Platforms● Build Networks● Create and Curate Content● Share and Communicate
Questions?
Daniel Lieberman
413 489 1818
Twitter: @damfino11
● Social Media Management● Coaching and Consulting● SEO● Analytics● Wordpress, Joomla, and
Squarespace Websites
