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Understanding Social Media
Nikki Davidson 12 August 2013
What is Social Media?
PPC
Mobile
TV & Radio
Display
Social Media
SEO
A set of tools that foster interacHon, discussion and community, allowing people to build relaHonships and share informaHon
Social Media has changed: • How we communicate • How we connect to others • How we receive news • How we market
– Our businesses – Ourselves
Social Media has redefined:
• TradiHonal Roles – Who is an authority on a subject
– Who has access to or can deliver informaHon – Journalist vs. Writer vs. Blogger
Everyone has an opinion!
Overview of Social Media Tools
• Facebook • TwiVer • LinkedIn • Instagram
• Google + • YouTube • Foursquare • Wordpress
• Tumblr
• Photo-‐sharing, video-‐sharing, and social networking service
• Launched in October 2010 • Rapidly gained popularity, with over 100 million acHve users as of April 2012
• By May 2012, a new user account was created and 58 photos were uploaded each second, taking the total number of photos uploaded to over 1 billion
• IniHally only an app for Apple products
• Eventually added support for Android and recently created a website
• Works in conjuncHon with other apps on iPhone, iPad, and Mac
• Bought by Facebook
What it does
• Enables users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, TwiVer, Tumblr and Flickr
• Hashtags • Privacy • Support center
• Pinboard style photosharing website • Originally a website, then became an app • December 2011-‐ became one of the top 10 largest social network services, with 11 million total visits per week.
• January 2012-‐11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark
• Became the third largest social network in the US in March 2012, behind Facebook and TwiVer
Pinterest Pinboard
• Create and manage theme-‐based image collecHons
• Save and categorize on different boards • Re-‐pin/like images • Personalized media pladorm • Browse others’ content, ‘pin’ to your board using ‘Pin It’ buVon
• Businesses can create as a virtual storefront to promote themselves
• Most effecHve at driving sales • Rich Pins-‐Pinterest for business
What is it good for?
• Specific interests • Most of the site’s users are female. Here's why:
Google+
Google+
• Second-‐largest social networking site in the world, with approximately 359 million acHve users.
• As of May 2013, it had a total of 500 million registered users, of whom 235 million are acHve in a given month.
• A "social layer" that enhances many of its online properHes, unlike convenHonal social networks generally accessed through a single website
Features
• Circles – Default Circles
• Hangouts • Messenger • Instant upload • Sparks
• Games • +1 buVon • Data LiberaHon • Hashtags • Stream • Link with your profile
What is it good for?
• Hangouts • Easy Google syncing
hVp://lostremote.com/obama-‐shines-‐in-‐google-‐hangout-‐and-‐thats-‐the-‐point_b25532
What is it good for? Or is it?
Google+
• A major iniHaHve which is steadily gaining momentum
• Convince friends to join • Now, when you open a Gmail account, you have to open a Google + – Good or bad?
YouTube
YouTube
What
• Created in February 2005 • Owned by Google since late
2006
• Users can upload and view vidoes on the site
• Share videos
Why
• Prevalence • Used as its own search
engine
There is nothing that isn’t on YouTube
• hVps://www.youtube.com/watch?v=qPfGC2-‐f5x0&feature=youtube_gdata
Foursquare
Foursquare
• LocaHon-‐based social networking website for mobile devices
• Mayor • Badges • Scoring (Leaderboards) • Super User status • Brands • Specials • Search
Wordpress
Wordpress
• Free • Best blogging pladorm • FantasHc app • Most popular • Choose from different themes, plug-‐ins and widgets
• MulH-‐user and mulH-‐blogging capable, all controlled from one dashboard
• Integrated link management
• Search engine–friendly, clean permalink structure
Tumblr
Tumblr
• Microblogging • Follow other users' blogs • Most features are accessed from the "dashboard" interface
• Queue • Tags • html ediHng • As of August 8, 2013, Tumblr hosts over 130.5 million blogs
• hVp://mashable.com/2013/07/25/how-‐to-‐tumblr-‐campaign/
The Big 3!
• Facebook • TwiVer • LinkedIn
Why?
• Unique in what they offer • Widest range of capabiliHes and funcHons
• Length of Hme they have been around has contributed to their sophisHcated development
• Prevalence and popularity
• World’s largest social network, with more than 900,000,000 users
• Founded by Mark Zuckerberg in 2004 as an undergraduate computer science student at Harvard University
Mark Zuckerberg hVp://www.empowernetwork.com/abundantbizzness/blog/mark-‐zuckerberg-‐on-‐facebooks-‐triumphs-‐and-‐tribulaHons/
Features
• Newsfeed • Timeline • Photos • Videos • Notes • Events • Groups • Pages
• Private messages
• Chat • Wall posts
• Comments • Edits • Privacy Seungs
– Customized
• Friends – Issue/accept requests
EvoluHon of Facebook
Profile
Wall Timeline
Home-‐Newsfeed
Original Most Recent
Home-‐Newsfeed
Pages
Old New
Facebook Graph Search
• hVps://www.facebook.com/about/graphsearch
What is Facebook Good For?
• ReconnecHng with friends; staying in touch with friends and family all over the world
• Updates on news and from pages you “like” • Publicizing events • Sharing informaHon and media • Unlimited
TwiVer
What is TwiVer?
• The first video about TwiVer, put out by its founders in July 2006:
– Originally called “twVr”
hVp://www.youtube.com/watch?v=EGnMThF_2Lo
TwiVer
• Created in March 2006 • Over 500 million registered users as of 2012, generaHng over 340 million tweets daily
• Over 1.6 billion search queries per day
TwiVer
Features
• Text-‐based messages of 140 characters
• Quick, easy communicaHon and informaHon
• MulHmedia
• Timeline • Profile • Followers
• Retweet • Favorite • Reply • Privacy
– Protected tweets – Blocking/Report Spam
– Private messaging
• Trends, Promoted Tweets, SuggesHons, search
What is TwiVer good for?
• Niches • Connect to likeminded people
• Having short, topic specific conversaHons
• hVp://owened.co.nz/the-‐incredible-‐intangible-‐value-‐of-‐twiVer
Did you know?
• Tweets have been sent from space
• In June 2010, users set a new record of 3,283 tweets per second at the end of the World Cup match between Japan and Denmark
• The greatest number of tweets per second is 25,088, at the Castle in the Sky TV screening
Did you know?
• Lady Gaga, the most followed account, with almost 40 million followers, gains followers faster than TwiVer adds new accounts.
• Lady Gaga, JusHn Bieber, and Katy Perry have more TwiVer followers than the enHre populaHons of Germany, Turkey, South Africa, Canada, ArgenHna, and Egypt.
• Founded in 2002 • As of June 2013, LinkedIn reports more than 225 million acquired users in more than 200 countries and territories
• Profile • Homepage • ConnecHons • Groups • Resume-‐like style; list of skills and accomplishments
• RecommendaHons • Endorsements
What is it good for?
• Professional networking • Build your professional idenHty online • Stay in touch with colleagues and classmates
Benefits
• Social • Psychological • Professional
Drawbacks
• Social • Psychological • Professional
What to do
• Have a clear and appealing profile that accurately represents you
• Spend adequate Hme on your social media accounts
What NOT to do
• Athletes and celebriHes ozen get in trouble • Should we monitor our employees’ social media accounts?
Social Media Fails
Social Media Fails
Social Media Fails
Social Media Fails
Social Media Fails
Hay is for Horses…
Other
• Timed Posts (TweetDeck) • Share buVons • Mobile
– hVps://blog.twiVer.com/2013/new-‐compete-‐study-‐primary-‐mobile-‐users-‐twiVer
Summary
• Overview of the 10 most common social media sites
• How to set up Facebook, LinkedIn and TwiVer accounts
• How to maximize each one to its-‐and your-‐ greatest potenHal
Understanding Social Media
Nikki Davidson 12 August 2013
@nikkidcfc