Social Media in Agricultural Research

S.K. SoamHead, Information & Communication Management Division

National Academy of Agricultural Research Management (NAARM)Hyderabad, Telangana, India

sudhir.soam@icar.gov.in

Online collaboration tools research Project at NAARM- October 2012-

March 2015(screened 200 tools and identified 27 for detailed study)

Google Docs

Thinkature

Live meeting

Picassa

Dropbox

Notability

Skype

Dimdim

Slideshare

Flickr

Webex

Mendley

Eprint

Zoho

Qualtrics

Writeboard

Scribbler

Project2manage

Spicebird

Placeware

Knimbus/ Endnote/Web of science

Mindquarry

Share point

Agrobase

Mind Meister

Go to meeting

Slideshare

Respondents profile

Regularly used tools

Knew but never used

Growth study surveys elsewhere[Tina Mc Corkindale & Marcia DiStaso, 2014]

• USA&UK survey- CEO’s communication channel to engage with customers/ investors– 2012- 36%– 2013- 66%

• YouTube in USA– 2011- 100 million [435 increase to

2010

Facebook-ICAR

Twitter-ICAR

Flickr- NAARM

Slideshare- NAARM

Twitter- NAARM

Storify- NAARM

Scribd- NAARM

Blog- NAARM

Eprints- NAARM

Selectedworks- NAARM

Dropbox- NAARM

FB- Wide publicity

FB- Research- Posted on FB 24 Jul 15

FB- Research dissemination- Image update25-27 July 2015. News in The Hindu on 29 July

FB- Research sharing- Wikipedia updated 28 July 2015

Care prior to Share: eLearning Village Transect Module: Measuring Learning

EfficiencySoam S.K. (2013). E-Learning Module on Village Transect: A participatory rural appraisal tool for agricultural and rural marketing research. ISBN: 978-81-909983-2-1. Copyright Registration no. SW-7970/2014

eLearning Village Transect Module: Measuring Questions

Difficulty Level

Share freely

Photo sharing

Windows-XP Dandi March

Adaptations sharingPhoto by Steve Mc Curry, 1984, National Geographic

Rock picture at Albany Bulb, California

Share carefully

1.Attribution: Use, re-use, remix, build upon, even commercial but give credit to Author

2. Attribution-No Derivatives: pass unchanged and in whole including commercial but with credit to Author

3. Attribution-Non commercial-Share Alike: You need to put your work under same conditions whatever build upon or remix

4. Attribution-Share Alike: Like 4 but can use commercial also

5. Attribution-Non commercial: Like 1 but non commercial

6. Attribution-Non commercial-No Derivatives: Most restrictive, like 2 but no commercial.

GATS and Agricultural Higher Education in India by S.K. Soam and Kalpana Sastry is licensed under a Creative Commons Attribution 4.0 International License. Permissions beyond the scope of this license may be available at www.naarm.ernet.in.

Realized uses of social media[Tina Mc Corkindale & Marcia DiStaso, 2014]

• Forefront of communication strategies. Megaphone- one-way communication. Look beyond ‘Like’ & share voice

• Organizational advocacy- values/ethics• Fast information transfer- opportunities of

crowdsourcing and data journalism • Transparency, Authenticity & Influencer-

stakeholder participation• Make relationship • Commercial model with revenue from third

party

Thanks very much

sudhir.soam@icar.gov.in