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SOCIAL MEDIA Balázs Tőrös Head of Concept Team, Fastbridge
SOCIAL MEDIABalázs TőrösHead of Concept Team, Fastbridge
SOCIAL MEDIABalázs TőrösHead of Concept Team, Fastbridge
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WHAT ISSOCIALMEDIA?
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Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better. - Avinash Kaushik, Google
Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better. - Avinash Kaushik, Google
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WHAT IS SOCIAL MEDIA?
a group of web- and mobile-based technologies and
applications that build on the ideological and
technological foundations of Web 2.0, and allow the
creation and exchange of user-generated content
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Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control. - Rupert Murdoch
Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control. - Rupert Murdoch
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CLASSIFICATION SCHEME
collaborative projects | Wikipedia
blogs and microblogs | Twitter
content communities | YouTube
social networking sites | Facebook
virtual game and social worlds | World of Warcraft, Second Life
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MOBILE SOCIAL MEDIA
space-timers location and time sensitive
space-locators only location sensitive
quick-timers only time sensitive
slow-timers neither location, nor time sensitive
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IS MOBILE THAT IMPORTANT?
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IS MOBILE THAT IMPORTANT?
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FUN FACTSFUN FACTS
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GOT A MINUTE?
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FACEBOOK IN HUNGARY
4 257 980 users
#40 country in the world
42% of population
69% of online population
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INSTRUCTIONSINSTRUCTIONS
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DISCLAIMER
this is a no-bullshit presentation,
but you won’t be experts listening to it
social media is not for everyone
social media is not a magic weapon
social media is not free
there are no bullet-proof practices
social media is mostly trial & error
common sense is the best advisor
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THE BIG PICTURETHE BIG PICTURE
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No man is an island,Entire of itself.Each is a piece of the continent,A part of the main. – John Donne
No man is an island,Entire of itself.Each is a piece of the continent,A part of the main. – John Donne
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(THE NOT SO SECRET) INGRIDIENTS
IDEAINTERACTIONINTELLIGENCE
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THE IDEAL IDEA
EXCHANGE VALUESENTERTAINEDUCATEENGAGE
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ENTER THE DRAGONENTER THE DRAGON
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PRINCIPLES OF SOCIAL MEDIA
listening
content
engagement
ads
measurement
workflow and automation
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LISTENINGLISTENING
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BUZZ MONITORING
posts, tweets, blog entries, comments everything that is publicly available
insight development
identification of customer experiences
location of opinion-leaders
scouting of brand evangelists
crisis management
tool: Google Alerts, Replise, etc.
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CONTENT & ENGAGEMENTCONTENT & ENGAGEMENT
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WHAT PEOPLE EXPECT?
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WHAT PEOPLE EXPECT?
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WHAT PEOPLE EXPECT?
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CUSTOMER EXPERIENCECONVERSATIONCONTENTCOLLABORATION
CONVERSATION COMPANY
CONTENT STRATEGIES
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COMMONSENSE
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CHOOSE YOUR CHANNELS!CHOOSE YOUR CHANNELS!
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CHOOSE YOUR CHANNELS!
Facebook is like quicksand don’t go „All in” on Facebook
try to harvest data
make your fans YOUR fans
think of exit strategies
find alternatives there are not many
Twitter, Instagram, Pinterest, Foursquare
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(SOCIAL) ADS(SOCIAL) ADS
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MEASUREMENTMEASUREMENT
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MEASUREMENT
define social media specific
key performance indicators # of Likes
# of YouTube subscriber
% of positive mentions
or introduce real ROI every resource has a value
return means real money
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AUTOMATION AND WORKFLOWAUTOMATION AND WORKFLOW
