Presented by: Tara Fletcher, Director of MarketingFox Cities Performing Arts Center

Tiffany Niederwerfer, Director of MarketingThe History Museum at the Castle

Hosted by:The Weidert Group

Social Media & Non-Profits

Social Media In Use

Fox Cities PAC

Facebook, Twitter, LinkedIn

Facebook - 59 fansEst. January 23, 2009

 Twitter - 441 Followers

Est. March 19, 2009

Facebook, Twitter, LinkedIn

Facebook - 300 fansEst. April 29, 2008

 Twitter - 443 Followers

Est.September 29, 2008

How we got started

Define Goals/Identify TargetIntegrate into overall

marketing strategyStart SmallEvaluate and AdjustActively Pursue TA

Lessons

Timing/DistributionWrite a planPay attention to

your followersManagement &

employee guidelines

Time Management & Resources

Time ManagementProper planningShare the burdenUse online resourcesStay focusedSet personal limits

BudgetingExtension of Public Relations effortsIntegrated into organizational planning

Results & Future Plans

Fox Cities P.A.C. The History MuseumResults

Local CollaborationB2B & Professional

SupportMessage control for

niche groups

Future PlansBlogVideo -“behind the

scenes”, “making of an exhibit”

Visitor photos

Results Regular engagement with

target audience Increased awareness of

events Local & industry

collaboration Future Plans

Expanding messaging for other areas of business (fundraising, education, rentals)

Growing follower base not necessarily by the numbers but by level of participation

Key Take-Away

Social Media are additional communication channels in the marketing mix

Social Media are relationship-based