Presented by: Tara Fletcher, Director of MarketingFox Cities Performing Arts Center
Tiffany Niederwerfer, Director of MarketingThe History Museum at the Castle
Hosted by:The Weidert Group
Social Media & Non-Profits
Social Media In Use
Fox Cities PAC
Facebook, Twitter, LinkedIn
Facebook - 59 fansEst. January 23, 2009
Twitter - 441 Followers
Est. March 19, 2009
Facebook, Twitter, LinkedIn
Facebook - 300 fansEst. April 29, 2008
Twitter - 443 Followers
Est.September 29, 2008
How we got started
Define Goals/Identify TargetIntegrate into overall
marketing strategyStart SmallEvaluate and AdjustActively Pursue TA
Lessons
Timing/DistributionWrite a planPay attention to
your followersManagement &
employee guidelines
Time Management & Resources
Time ManagementProper planningShare the burdenUse online resourcesStay focusedSet personal limits
BudgetingExtension of Public Relations effortsIntegrated into organizational planning
Results & Future Plans
Fox Cities P.A.C. The History MuseumResults
Local CollaborationB2B & Professional
SupportMessage control for
niche groups
Future PlansBlogVideo -“behind the
scenes”, “making of an exhibit”
Visitor photos
Results Regular engagement with
target audience Increased awareness of
events Local & industry
collaboration Future Plans
Expanding messaging for other areas of business (fundraising, education, rentals)
Growing follower base not necessarily by the numbers but by level of participation
Key Take-Away
Social Media are additional communication channels in the marketing mix
Social Media are relationship-based
