Social Media Principles

A conversation and a discussion on the Social Media Principles

Chris HeuerFounder, Social Media Club Creative Catalyst, AdHocnium

Welcome to the social world...

• Welcome to the era of conversation

• Spin doesn’t work, people smell BS a mile away, and they tell their friends (and everyone else) to avoid it

• Advertising isn’t effective anymore, no one is watching the ads and no one cares

• People want to talk to people, not marketing and communications professionals

• The Cluetrain is well on its way to the future, are you on it?http://cluetrain.com/

Social Media is tearing down the walls that keep us apart and changing the rules that have kept us from being human inside our companies.

There is no secret sauce...

It’s not about pulling levers & getting results

Being social is a way of thinking from which you can create new opportunities to talk WITH your audiences and get the cash register ringing BECAUSE you are being helpful and focused on them, not yourself

It’s more art then science How do you use the brush?

http://flickr.com/photos/davegray/82865014/in/set-1776148/

photo by Dave Gray - Xplane

Your perspective and your attitude is what will determine success or failure...

Which is why I think these Social Media Principlesare where we must start.

The Social Media Principles

• Be Human

• Be Aware

• Be Honest

• Be Respectful

• Be a Participant

• Be Open

• Be Courageous

Be HumanDon’t Just Be Human, Be Yourself

Be AwareDon’t Just Be Aware, Be Smart

Be HonestDon’t Just Be Honest, Have Integrity

Be RespectfulDon’t Just Be Respectful, Live by the Golden Rule

Be a ParticipantDon’t Just Be a Participant, Contribute Value

Be OpenDon’t Just Be Open, Be an Agent of Change

Be CourageousDon’t Just Be Courageous, Be Willing to Fail

Chris Heuerchrisheuer.comadhocnium.comsocialmediaclub.orgtwitter.com/chrisheuerflickr.com/chrisheuerdelicious.com/chrisheuerchris@socialmediaclub.org m.408.834.0884

BackUp Slides(just in case)

Great Products aren’t sold, they’re bought

“Advertising is the tax you pay for mediocre products.”

- Peter Hirshberg Chairman, The Conversation Group

photo by chris heuer