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The What For

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© Copyright 2010 – Deborah L. Smith, Social Media Consulting

Engagement

The Mindset

“Using social media effectively demands mindsets and capabilities that are unfamiliar and sometimes even counter intuitive to business

managers.” Jay Deragon

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The Tools• Blogs

• LinkedIn

• Twitter

• Facebook

• YouTube

• Ning

• And hundreds more..... 4

Brand Monitoring

Find out what your competition is doing with this market

Discover what people are saying about your company / brand

Hear what your target audience is talking about/cares about

© Copyright 2010 – Deborah L. Smith, Social Media Consulting

Listening Tools

Google Alerts: email updates of the latest Google results (web, blogs, news, etc.) based on your choice of query.

Monitter.com: Lets you "monitter" the twitter world for a set of keywords and watch what people are saying.

Search.Twitter.com: Twitter's own search tool 6

© Copyright 2010 – Deborah L. Smith, Social Media Consulting

Monitoring Your Brand

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© Copyright 2010 – Deborah L. Smith, Social Media Consulting

Brand Awareness & LoyaltySurf Taco

Insert Fan page

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© Copyright 2010 – Deborah L. Smith, Social Media Consulting

Surf Taco on Facebook

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© Copyright 2010 – Deborah L. Smith, Social Media Consulting

Social Search & SEO

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© Copyright 2010 – Deborah L. Smith, Social Media Consulting

Brand Awareness

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© Copyright 2010 – Deborah L. Smith, Social Media Consulting

Focus Groups

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© Copyright 2010 – Deborah L. Smith, Social Media Consulting

Customer Loyalty & Brand AwarenessReal Estate

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© Copyright 2010 – Deborah L. Smith, Social Media Consulting

Customer Loyalty & Brand AwarenessHospitality

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Brand AwarenessHospitality

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Customer Service

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© Copyright 2010 – Deborah L. Smith, Social Media Consulting

Developing Authority

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© Copyright 2010 – Deborah L. Smith, Social Media Consulting

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Developing AuthorityReal Estate

© Copyright 2010 – Deborah L. Smith, Social Media Consulting

Event Promotion

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© Copyright 2010 – Deborah L. Smith, Social Media Consulting

Event PromotionHospitality

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© Copyright 2010 – Deborah L. Smith, Social Media Consulting

Event PromotionHigher Education

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© Copyright 2010 – Deborah L. Smith, Social Media Consulting

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© Copyright 2010 – Deborah L. Smith, Social Media Consulting

SEO & BlogsRestaurants

SEO Benefits

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© Copyright 2010 – Deborah L. Smith, Social Media Consulting

How Will Your Company Use Social Media?

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© Copyright 2010 – Deborah L. Smith, Social Media Consulting

Engagement

Deborah SmithSocial Media Consulting

Follow Me on Twitter @DeborahLSmith

Fan me on Facebook.com/SocialMedia4Business

For Tips on using social media subscribe to my blog

www.DeborahLSmith.com

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