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The What For
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Engagement
The Mindset
“Using social media effectively demands mindsets and capabilities that are unfamiliar and sometimes even counter intuitive to business
managers.” Jay Deragon
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The Tools• Blogs
• YouTube
• Ning
• And hundreds more..... 4
Brand Monitoring
Find out what your competition is doing with this market
Discover what people are saying about your company / brand
Hear what your target audience is talking about/cares about
© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Listening Tools
Google Alerts: email updates of the latest Google results (web, blogs, news, etc.) based on your choice of query.
Monitter.com: Lets you "monitter" the twitter world for a set of keywords and watch what people are saying.
Search.Twitter.com: Twitter's own search tool 6
© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Monitoring Your Brand
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Brand Awareness & LoyaltySurf Taco
Insert Fan page
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Surf Taco on Facebook
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Social Search & SEO
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Brand Awareness
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Focus Groups
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Customer Loyalty & Brand AwarenessReal Estate
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Customer Loyalty & Brand AwarenessHospitality
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Brand AwarenessHospitality
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Customer Service
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Developing Authority
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
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Developing AuthorityReal Estate
© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Event Promotion
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Event PromotionHospitality
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Event PromotionHigher Education
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
SEO & BlogsRestaurants
SEO Benefits
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
How Will Your Company Use Social Media?
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© Copyright 2010 – Deborah L. Smith, Social Media Consulting
Engagement
Deborah SmithSocial Media Consulting
Follow Me on Twitter @DeborahLSmith
Fan me on Facebook.com/SocialMedia4Business
For Tips on using social media subscribe to my blog
www.DeborahLSmith.com
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