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THE POWER OFSOCIAL MEDIA
HOW SOCIAL MEDIA CAN HELP GROW YOUR BUSINESS
© Nexzenpro 2012
SOCIAL MEDIA MARKETING IN INDIA
40%• Within this, 11% are heavy spenders with more than
30% of digital budgets going to social media
• 40% of organisations in India spend more than 10% of their marketing and communication budget on digital media
• 90% of brands and organisations in India have already engaged in social media initiatives
(Findings of the India Social Media Report Edition 2, released by Blogworks and NMIncite (a Nielsen/McKinsey company) at the India Social Summit 2010, held in December in New Delhi)
Nature of brand/organisation's social media engagement programme
90%
Spending on Social Media marketing is increasing unlike other forms of online marketing activities. It is estimated that about 11% of total online advertising was done on social networking sites in year 2009-10 and is expected to grow to 17% in year 2010-11
© Nexzenpro 2012
REACH OF SOCIAL MEDIA IN INDIAProfile of Indian Social Media Users
A survey by the US-based Nielsen Company found that 70% of social media users in India accessed a social networking site every day.
37% of heavy social media users in India fall in the age group of 21-30 years (alootechie.com, September 2010)
The age group 25-35 increases its usage of social networks around 3 p.m., which suggests that working professionals mostly begin to ease out at the workplace around that time (ViziSense)
Social Media reach 60% of online
audience in India
Most Popular Social Media Sites in India –• Facebook – 22.1 million users• Orkut – 18.5 million users• Twitter – 8 million users• Ibibo – 3.45 million users
Source :ViziSense, July 2010
• According to Telecom Regulatory Authority of India data, there are 83 million Internet users in India in 2010 and more than 56% of them are on broadband
• Social networks enjoyed 22.49% of Total Page Views of the Indian audience, whereas websites in all categories managed to get only 3.86% of the total page views (Daily News & Analysis, 29 Nov 2010)
© Nexzenpro 2012
USE SOCIAL MEDIA …….
To Build Awareness• If you are launching a new product/service in the
market, create brand awareness• If you are re-positioning, create strong word-of-
mouth marketing • Drive viewers to campaign websites and official
website
To Engage Customers• Engage with people and create brand awareness• Re-engage with customers, build loyalty and
differentiate the brand from competitors • Develop a brand character at the heart of advertising
campaign and allow the character to exchange ideas and thoughts with the consumers
As a Customer Service Provider• Respond to all queries received from customers• Launch a campaign to offer support and advice to
consumers• Distribute educational and informational content to
stand out in the crowd
As a Recruitment AgentIdentify brand influencers and promote your brand through themExpand business network and seek opportunitiesRecruit online social leaders and create a campaign
As a Direct Sales VehicleAn excellent opportunity to target valued customers with specific deals and special offers; targeting different customers with different dealsCreate an interactive platform to express your business goals, values and offerings
© Nexzenpro 2012
Our Tool - SIMPLIFY360Simplify360 is a web based social media engagement and analytics platform that offers a ONE STOP SOLUTION to the social media needs of a business and lets you engage with your customers and interpret your social presence Nexzenpro with its state of art tool –
Simplify 360, provides an easy to use platform for tracking and listening to what people are talking about your brand in social communities.
With Simplify360 you can not only LISTEN to what your customers are talking about your brand but also ENGAGE with them!
Simplify360 lets you ANALYSE the social media presence of your brand by giving you actionable insights
© Nexzenpro 2012
Our Social Media ToolBrand Management: General Brand Health
TRACK REAL TIME CONVERSATIONS Simplify360 tracking conversation in Twitter for “McDonald”
TRACK keywords and LISTEN to brand mentions to understand how your brand is being talked about online and act on those insights. You can filter the conversation based on location, time zone, date, sentiment type, etc.
Once you understand how your product is perceived, you can take informed decisions to market it better
© Nexzenpro 2012
Our Social Media ToolBrand Management: General Brand Health
Too much negative sentiment might let you want dig deeper to get the true picture. It’s always better to act than never and try to find out what can be done about it
KNOW who are your brand influencer. ENGAGE with them as they are a STRONG MEDIUM of word of mouth for your brand
Get up, close and personal with them if you want to maximize your social media outreach
Dem
ographic for Head &
Shoulder tw
eeters
• Get negative feedback about your brand too.
DEMOGRAPHICFind out EXACT DETAILS about your consumers, audience or target market. You know which demographic does your consumer belong to and what he likes about your product
BRAND INFLUENCER
SENTIMENTS
Brand Influencers for M
cDonald in Facebook
Overall sentim
ent for the brand M
cDonald
© Nexzenpro 2012
• Leverage the power of social media to formulate strategies on how to TACKLE competition with your biggest competitors
• Compare the patronage demographics of your brand versus your competitor and get meaningful INSIGHTS
Our Social Media ToolBrand Management: Competitor AnalysisUse Simplify360 to –• LISTEN to your competitor’s mention to get an edge• KNOW what your competitors are up to• COMPARE how much your brand is doing better or worst than your
competitors• IDENTIFY what people are talking about your competitors
Once you understand how your brand is doing viz-a-viz your competitor, you can take informed decisions to market it better
Simplify360 chart showing the comparison between the popularity of Dove and Pantene
© Nexzenpro 2012
Our Social Media ToolBrand Management: Industry Trend
• TRACK specific keywords to understand how much your brand is mentioned in the industry
• FIND relevant people and information on industry trend• KNOW what things are being talked about the industry• IDENTIFY the top blogs and sites where people usually talk
about your industry• UNDERSTAND the latest industry trend and get meaningful
insights from people talking online
Simplify360 tracking conversation about the credit card industry
Brand Influencer in Facebook
© Nexzenpro 2012
Our Social Media ToolBrand Management: Industry Trend
• TRACK reasons why people talk negative about certain industry and take actions accordingly
• TRACK which countries or regions are talking most about the industry
• TRACK which age groups and gender are talking most about the industry
• Once you understand the industry trend, you can take informed decisions to market your product better
Snapshot from Simplify360 showing negative messages about the fast-food
© Nexzenpro 2012
Our Social Media ToolPage Management: Engagement
With Engagement Dashboard, you can COMMUNICATE directly with your consumers and let them know that you care
You can SEND message, follow, re-tweet, mention, shout or assign and engage with your customers
CREATE
Polls
URL Tracking
Email Campaign and
RSS Feeds with Simplify360
With Simplify360, you can CREATE Social Media Campaigns with real time click tracing system. Not only do you get to define the goal for your campaign but see the progress in terms of visibility and reach of the campaign created
© Nexzenpro 2012
Our Social Media Tool
• Get INSIGHTS into your social media channel like when do you get maximum visibility, what time of the day do people tend to click on your links, who are the people interested in your campaign and what’s their demographic can help you plan your campaigns better
• Find the interest area of your followers• COMPARE your channel with your competitors
Page Management: Channel Analytics
© Nexzenpro 2012
Our Social Media ToolPage Management: Channel Analytics
HDFC Bank tweets both engagement and notification with its followers in Twitter
Canara Bank tweets only notification with its followers in Twitter
Canara Bank might want to engage with its customers and focus not only on notification
© Nexzenpro 2012
Our Social Media Tool
Simplified Reports Simplified Consultation In House Training
• We will provide weekly and monthly updates of how your brand is doing, how you are faring against competitors and industry trends
• We understand that every business runs differently and there could be a need for a little more than what you just see. With our customized reports, you can get to know even finer details on how these online conversations are affecting your brand
• Set up or extend an in house team for listening and managing online conversations
• Provide a platform for managing online presence without the overhead of an in house solution
• Suggestive measures on how to improve your brand performance
• Simplify360 training is designed to make our users understand various aspects of Simplify360 and how they can use it to better their online presence. The training is tailor made for individuals, agencies and business
• Based on your needs, we design a program that would benefit you/ your organization. The training doesn't stop with one program, we provide you on-going training support and resources
© Nexzenpro 2012
Our Social Media Tool
Reports & Updates
Monitoring
Implementation
Understanding Client’s Needs
• Creating Reports on the campaign Weekly/Monthly basics
• Comparing the progress and optimizing the campaign
• Tracking the traffic of the website and comparing with the activities in the Social Media Space
• After laying out the action plan according to the social plan chosen, work will start on executing the plan with continuous update to clients on the progress with the work
• Client’s need would be thoroughly studied and understood
• Goals and expectations from the client will be laid down and accordingly will be used to plan the social media campaign
Brand Monitoring
© Nexzenpro 2012
Our Social Media ToolPage Management
Engagement Twitter Campaigns: Cartoons,
Polls, Info-Graphics, etc. RSS Feed Posting Channel Analytics: Weekly
Progress Report
Engagement Top Fan App Facebook Campaigns:
Cartoons, Polls, Info-Graphics Facebook Apps Channel Analytics
Video Creation Video Marketing Channel Analytics: Weekly
Progress Report
Brand Monitoring & Sentiment Analysis
Social Analytics Dashboard
Schedule Messages and RSS Feed
Personalized URL Tracking
Download Data and Reports
Creating Polls and Sharing
Email Campaigns
Team Collaboration and Work Assignment
Email and Notification
© Nexzenpro 2012
Or Send a Mail to –
Or call at – +91- 9810170858
Samir AnandSr. Manager – Ad Sales
Start Using Nexzenpro Today
© Nexzenpro 2012