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SOCIAL MEDIA WORKSHOP Setting Your Business Up For Success
SOCIAL MEDIA WORKSHOPSetting Your Business Up For Success
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SOCIAL MEDIA WORKSHOPSetting Your Business Up For Success
Megan MaherPR & Communication Coordinator
Brown Marketing Strategies
SOCIAL MEDIA WORKSHOPSetting Your Business Up For Success
Alicia ShapiroOwner & Marketing Consultant
Aliro Marketing
SOCIAL MEDIA WORKSHOPSetting Your Business Up For Success
Josh UtleyPresident & CEO
Intrepid Network Inc.
SOCIAL MEDIA WORKSHOPSetting Your Business Up For Success
• Setting Up for Success
• Crafting Content
• Best Practices for Video & Photo
• Advertising
SETTING UP FOR SUCCESS
The Right Channels for Your Business
Cohesive Brand Voice
Optimizing Your Facebook Page
Optimizing Your Facebook Page
Optimizing Your Facebook Page
Optimizing Your Facebook Page
Optimizing Your Facebook Page
Facebook Analytics
Facebook Analytics
Facebook Analytics
Facebook Analytics
Facebook Analytics
VIDEO & PHOTOBEST PRACTICES
Resource LinksColor Meanings
How to take great photos — even on your cell phone
How to Capture High Quality Product Photos With Your SmartPhone
10 Top Photography Composition Rules
Remove the Background of Your Product Photos with These 4 Editing Tools
7 Inspiring Ecommerce Call to Action Examples and Why They Work
Communicate with impact using Adobe Spark (social graphics, web stories and animated videos)
Create eye-catching animated posts and share them on Facebook Pages, Twitter & Instagram
Social Media Content Creation Best Practices
Google Trends - Stories Trending NowThe best tool for figuring out exactly where to target paid Facebook ads to get the best return but the biggest benefit for them isn't direct sales but more social exposure, people liking and sharing posts which inevitably leads to traffic and sales indirectly.
Level Beginner: Nice Cheat Sheet to help achieve the desired result
Level Beginner: Lighting and white balance.
Level Advanced: Lightroom
CRAFTING CONTENT
The Human Touch
Social Media is about the people! Not about your business. Provide for the
people and the people will provide for you.
- Matt Goulart
Where to Start• Keep it short and concise• Ask yourself how it benefits your audience• Be true to your brand• Be engaging • Speak in second person
What to Post• Store updates, specials and new products• Holidays (including fun/bizarre holidays)• Local/community events
Calls to Action• Tell your audience what you
want them to do• Use active language
• Like, Buy, Register, Subscribe, Donate
• Create a sense of urgency
Hashtag #BestPractices• Don’t be spammy• Use hashtags sparingly on
Facebook• Be strategic when using hashtags
on IG
Ephemeral Content• Disappears after 24 hours• Good way to show your
company’s personality• Easy to use• Authentic, unscripted &
unpolished
RESOURCES & TOOLS
Resources & Tools: OBMA channels
Graphics Resources & ToolsCanva
Graphics Resources & ToolsAdobeSpark
Resources & Tools
Facebook Scheduling
Resources & ToolsFacebook
Pages Manager
Facebook Live VideoTips when using FB Live:
● Use FB Pages Manager app to ensure you’re posting to your business page
● Film vertically or horizontally, BUT … you have to turn your phone horizonal BEFORE you touch “go live” and don’t move it vertically until you touch “finish” or it will post sideways to your page
● Have a strong wifi or 4G connection or can’t go live
● Write a description● Longer videos give more opportunity to
reach larger audiences● Answer viewers comments in video when
possible● Post Live video as often as possible
FACEBOOK ADS
WRAP-UP/REVIEW
SOCIAL MEDIA WORKSHOPSetting Your Business Up For Success
• Setting Up for Success
• Best Practices for Video & Photo
• Crafting Content
• Advertising
Q&A
Evaluations
Please give your completed blue and green forms to an OBMA staff member. Thank you!
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