How REALTORS® are using social networking to grow their businessesHow REALTORS® are using social networking to grow their businesses

Net•workingNet•workingNet•workingNet•workingChelsie Foty | MAAR Member Relations & MarketingChelsie Foty | MAAR Member Relations & Marketing

Be the expertBe the expertBe the expertBe the expert build relationships. connect. share. build relationships. connect. share.

“You already understand the importance of networking;

now it's time to take it online.”

www.entreprenuer.com

“You already understand the importance of networking;

now it's time to take it online.”

www.entreprenuer.com

The big threeThe big three

TwitterTwitter

Micro-blogging

140 character “Tweets”

Micro-blogging

140 character “Tweets”

@mplsrealtors@mplsrealtors@mplsrealtors@mplsrealtors

http://twitter.com/mplsREALTORShttp://twitter.com/mplsREALTORS

Follow others (friends, family, clients, industry leaders, local businesses)

Keep Tweets informative & relevant

Utilize Retweets, Mentions, Hashtags and Links

Follow others (friends, family, clients, industry leaders, local businesses)

Keep Tweets informative & relevant

Utilize Retweets, Mentions, Hashtags and Links

Growing Your Twitter NetworkGrowing Your Twitter Network

Tweet WHAT?!Tweet WHAT?!Tweet WHAT?!Tweet WHAT?!http://www.youtube.com/watch?v=P6c7eyFWYIohttp://www.youtube.com/watch?v=P6c7eyFWYIo

Linked InLinked In

Linked in is a business oriented network with resume-style profiles

March 2009: more than 20 million registered users, spanning 150 different industries

Make Connections: maintain a list of the contact details of people you know, respect and trust in the business world.

Linked in is a business oriented network with resume-style profiles

March 2009: more than 20 million registered users, spanning 150 different industries

Make Connections: maintain a list of the contact details of people you know, respect and trust in the business world.

So I’m LinkedIN... now what?So I’m LinkedIN... now what?

Link your public profile to your other social networking sites

Request recommendations from happy clients

Start/manage/participate in a group

Answer questions

Answer questions in the Q & A section

Show your expertise without self-promotion

Link your public profile to your other social networking sites

Request recommendations from happy clients

Start/manage/participate in a group

Answer questions

Answer questions in the Q & A section

Show your expertise without self-promotion

Think of Facebook as a giant cocktail party.

Speak as you would in any other networking scene.

Avoid: “I’m a top producing agent! I have a listing on Main Street and on 2nd Avenue.”

Think of Facebook as a giant cocktail party.

Speak as you would in any other networking scene.

Avoid: “I’m a top producing agent! I have a listing on Main Street and on 2nd Avenue.”

• 300 million active users (September 2009)

• More than 120 million users log on to Facebook at least once each day

• More than 2/3 of Facebook users are outside of college

• The fastest growing demographic is 35 years old & older

• 300 million active users (September 2009)

• More than 120 million users log on to Facebook at least once each day

• More than 2/3 of Facebook users are outside of college

• The fastest growing demographic is 35 years old & older

www.facebook.comwww.facebook.com

FACEBOOK STATSFACEBOOK STATS

• Average user has 120 friends on the site

• #6 U.S. site in terms of traffic

• #1 photo sharing site on the web

• On average, each user spent 4 hours, 39 min on Facebook in June 2009

• More than 30 million users update their “status” at

least once each day

• Average user has 120 friends on the site

• #6 U.S. site in terms of traffic

• #1 photo sharing site on the web

• On average, each user spent 4 hours, 39 min on Facebook in June 2009

• More than 30 million users update their “status” at

least once each day

www.facebook.comwww.facebook.com

FACEBOOK STATSFACEBOOK STATS

US Facebook Users by AgeUS Facebook Users by Age

March 2009

www.insidefacebook.com

March 2009

www.insidefacebook.com

““Solve, don’t sell”Solve, don’t sell”““Solve, don’t sell”Solve, don’t sell”

status updates: conversation & multimedia

building relationships vs. self promotion

status updates: conversation & multimedia

building relationships vs. self promotion

Use MAAR’s Tools:Use MAAR’s Tools:Position Yourself as The ExpertPosition Yourself as The Expert

Use MAAR’s Tools:Use MAAR’s Tools:Position Yourself as The ExpertPosition Yourself as The Expert

Use existing media to grow your social media network

Use existing media to grow your social media network

BE INTENTIONAL.BE INTENTIONAL.

Maintain

face-to-face

networking

Maintain

face-to-face

networking

Choose photos wiselyChoose photos wisely

customize privacy settingscustomize privacy settings

Twitter: @mplsrealtorsTwitter: @mplsrealtors

facebook.com/mplsrealtorsfacebook.com/mplsrealtors

Linkedin Group: Minneapolis Area Linkedin Group: Minneapolis Area Association of realtorsAssociation of realtors

Twitter: @mplsrealtorsTwitter: @mplsrealtors

facebook.com/mplsrealtorsfacebook.com/mplsrealtors

Linkedin Group: Minneapolis Area Linkedin Group: Minneapolis Area Association of realtorsAssociation of realtors

FOLLOW USFOLLOW USFOLLOW USFOLLOW US