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Social Networking for the Professional Environment
Jane MacoustraTai-Pan Research
International Conference of Asian Special Libraries (ICoASL) 2008. Shaping the Future
of Special Libraries: Beyond Boundaries
New Delhi 26-28th November 2008
No BoundariesWe will take a look at:• Global Internet Usage Statistics• Internet Use • Web 2.0 and Social Networking Tools• Reputational Risks• Pros and Cons
Global Internet Usage – No Boundaries
• There’s no restriction to whom you can contact
• Time zones no longer matter for a geographically dispersed community
• Communicate cheaply
Global Internet Usage
• Estimated Global Internet Users, 2Q 2008 1,463,632,631
• Asia has an estimated 578.5 million users
• India has 60 million Internet users
Copyright © 2001 - 2008, Miniwatts Marketing Group. All rights reserved worldwide. http://www.internetworldstats.com
Growth of Social Networks in USA
Global Internet Usage• What happens to our personal data? • Privacy International studies how
Internet companies use the data we provide http://www.privacyinternational.org/ and want to raise public awareness to enable Internet users to make an informed choice about what personal data they provide.
Privacy International Report
Global Internet Usage
• Privacy International concludes that Internet companies’ privacy standards are appalling.
• They placed Google at the bottom of the ranking for “deficiencies and hostilities that go well beyond those of other organisations.”
Global Internet Usage
74 Universities and Colleges have a Second Life Presence
Social Networking in Virtual Worlds
• Kaneva Virtual World says that according to Gartner, there will be 250 million people in virtual worlds by 2011.
• Learn about virtual worlds with Virtualenvironments.info http://www.virtualenvironments.info/
Privacy Issues for Social Networking
• Virtual Worlds – consider control implications
• Change of T&Cs of use at any time
• Monitoring activity of the user
• Targeted advertising
Virtual Social Networking CrimesIt was reported that a woman in Japan was
arrested after deleting her husband’s avatar in Maple World after finding out he’d divorced her in the virtual world.
• Two teenage boys were convicted of virtual theft on RuneScape.
• Virtual “crimes” but real life convictions?
Privacy Issues for Social Networking
• Facebook• Bebo• Xing• LinkedIn • YouTube• These are just a
few…..
• When you join you are prompted to upload your contacts lists from your e-mail folders, and they become accessible to others
Here’s an idea……….
Privacy Issues for Social Networking
• If you place a profile on a social networking site you need to keep your eye on it
• Others can update it
• Incorrect profile data
• Same name as another person
Pros of Social Networking• Educate yourself and others
• You can be found by colleagues
• A potential employer see your profile
• You can locate colleagues and friend
• It’s fun! Conducive to learning
Social Networking as a Professional Tool
Social Networking as a Professional Tool
• Internet Librarian International, London 16th-17th October 2008
• Demonstration of how use of YouTube increased use of training materials at Lingnan University in Hong Kong by students and lecturers
20
Tommy Yeung
Associate Librarian, Lingnan University
PhD Candidate, Peking University
“Using YouTube to Promote Library Services:
The Experience of Lingnan University Library”
http://jp.youtube.com/watch?v=Snt14MkjMWg
Use of YouTube at Lingnan University
• Outcomes:• Massive increase in the use of library
materials • Students liked using YouTube because
they are familiar with it• Used to teach how to use library
equipment
Communication for Medical Research
Virtual Reference Services“Chasing the Sun” An international virtual
reference service between health libraries• Gives 24 hour access to vital medical
information between health professionals using global time differences to its advantage
The Virtual Reference Services
Communication for the SLA Asian Chapter
The Asian Chapter has experimented in a number of ways to maintain frequent communication. We are currently making the most use of:
• E-mail, Discussion Lists, RSS, COP, a Wiki, ClickU and VOIP
How can VOIP be used?• Board Meetings and HE, distance
learning, school kids – how do people enjoy learning?
• Novelty factor for learning and visual communication is as important as attending in a classroom – learning methodologies for individuals
Drawbacks• SPIT – Spamming Over Internet Technology has grown• Unwanted communications• Who’s monitoring your conversations or chat mails? • Proprietary information being accessed via the corporate
firewall?
RSS Feeds
• Really Simple Syndication
• No longer needs an aggregator – built in
• Information sent to you so you don’t have to seek it out
• They’re free
• Read what your peers are writing about
RSS
• Copyright issues? How can you re-use this data without compromising copyright?
• It depends on the feed or data type
• Feedbeater http://www.feedbeater.com/
Customising RSS
RSS feeds in the browser
Blogging
• Why Blog? It’s only gossip!
• Actually it’s the opinion of others – word on the ground
• The thoughts of your peers and mentors
• Specialist subject matter
• Competitive advantage
Blogs
• Thoughts from employees about their employers – Virgin Atlantic and BAA!
• Millions of blogs - Millions of topics
• Updated daily
• It’s free and comes with add-ons
Blogs
BlogSpot
Blogging by Country
Write your own Blog – it’s easy!
Any Questions? Jane Macoustra
Tai-Pan Research
1 Mitre Close, Sutton, Surrey, SM2 5HJ England
http://www.tai-panresearch.com
[email protected]:+44(0)208 642 9068 or mobile: +44-07504 631450
This material is based on a presentation given at ICoASL, New Delhi, India 26 th-28th November 2008
Acknowledgements• Chasing the Sun http://www.salus.sa.gov.au/cts/ctsmain.htm andhttp://www.salus.sa.gov.au/cts/ctsmembers.htm• Miniwatts Marketing Group. All rights reserved
worldwide. http://www.internetworldstats.com• Kaneva http://www.kaneva.com/• Feedbeater http://www.feedbeater.com/• Blogstreet India
http://blogstreet.com/directory.html• Troop Tube http://www.trooptube.tv/
Acknowledgements
• Privacy Internationalhttp://www.privacyinternational.org/ and http://www.privacyinternational.org/article.shtml?cmd[347]=x-347-553961
• Internet Evolution http://www.internetevolution.com/author.asp?section_id=466&doc_id=166664&
Acknowledgements
• http://www.nielsen-online.com/pr/pr_081022.pdf
• http://www.open.ac.uk/openlearn/home.php
• http://units.sla.org/chapter/cas/index.html
• http://www.ft.com/
• http://emergic.org/• http://onlinesocialnetworks.blogspot.com/search?updated-
min=2008-01-01T00%3A00%3A00-06%3A00&updated-max=2009-01-01T00%3A00%3A00-06%3A00&max-results=50
