Date post: | 14-Jan-2017 |
Category: |
Government & Nonprofit |
Upload: | charitycomms |
View: | 329 times |
Download: | 2 times |
What we will cover
• Overview of social stats
• Why you can't ignore social
• What does good social media look like?
• How to create compelling content
• How to manage your social media
• What does success look like?
Why you can’t ignore social
• Most people are on social and expect you to be there
• People are talking about you on social anyway
Social is best used for
• Raising awareness
• Customer service
• Listening
• Marketing
• Fundraising
• Gathering feedback
Listening
Social media is a great listening tool
It can help you gauge how your audience feels about certain issues
And what people are saying about you…
How to create compelling content
• Know your audience
• Jab, jab, jab, right hook (the softening blows before the ask)
• Rule of thirds –
One third: your own content
One third: sharing other people’s content (relevant to your audience)
One third: engaging (replying, liking etc)
• Images or video get more engagement
How to manage social media
Social media is everyone’s responsibility
• Content calendar (Google Drive)
• Scheduling (on Facebook, Hootsuite or Buffer)
• Download Apps (Twitter, Facebook, Hootsuite)
How to measure your social media
• Set goals
• Use Facebook Insights and Twitter Analytics
• Measure numbers of retweets, clicks on links and new followers
• Measure which content gets the most engagement and why
• Keep an eye on the number of influencers connecting to you on social media
Useful social media tools
• For design: Canva and Pablo (by Buffer)
• To find influencers: Followerwonk
• URL shorteners: Bit.ly (can customize), Hootsuite, TinyURL
• To measure hashtag reach: Tweetreach, Followthehashtag
• Free photos: Canva, Flickr (creative commons), Gratisography, Unsplash,
Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do:
www.charitycomms.org.uk