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Krankies Coffee Winston-Salem, NC Marketing Intern May through July 2015 ❖ Led internal brand audit project, which included consumer surveys, customer interviews, product mapping, financial analysis, and the compilation of visual information ❖ Conducted situation analysis of the coffee industry; results were incorporated into Krankies’ new product development process ❖ Researched new selling venues and scheduled a calendar for events for potential marketing opportunities Professional Experience S A V A N N A H S O W E R S 1834 Wake Forest Road P. O. Box 9537 Winston-Salem, NC [email protected] 828.244.8895 savannahlsowers.weebly.com Wake Forest University School of Business Bachelor of Science in Business and Enterprise Management Concentration: Marketing Minor: Sociology Graduating in May 2016 Proficient in Spanish (oral and written) Proficient in Microsoft and Apple suites Additional Skills: press releases, marketing, social media, marketing research, website editing, public relations Interests: yoga, running, reading, travel, snow skiing, tennis, cooking Catawba Valley Medical Center Hickory, NC Marketing Intern May through June 2014 ❖ Wrote and edited press releases, brochures, and website material used for the promotion of various centers ❖ Identified venues and costs for fundraising; presented findings to Chair of Catawba Valley Foundation ❖ Communicated plans and tactics between Medical Center and the Porter Agency to ensure timeliness Protect Plus, LLC and Imagine One Resources Hickory, NC Marketing Intern May through August 2013 ❖ Researched competitors’ products and marketing techniques and presented results to the VP ❖ Planned and executed logistics and details in product promotion through direct mail coupon campaign ❖ Organized and arranged the showroom by product category Activities and Volunteer Experience Delta Delta Delta Winston-Salem, NC Wake Forest University, Member January 2013 to Present ❖ Participated in several fundraisers for St. Jude Children’s Research Hospital that raised over $70,000 per year ❖ Marketing and Sponsorship Committee for Triple Play, a philanthropy event raising money for St. Jude; gained commitments for six of the eight targets Professional Chairman ❖ Created and monitored the chapter’s Linked In page ❖ Educated the chapter about professional advice, interview tips and job opportunities Project Pumpkin Winston-Salem, NC Committee Member, Publicity Committee September to October 2012, 2013, 2014 & 2015 ❖ Distributed flyers in order to increase student involvement ❖ Created eye-catching and colorful banners and placed them in strategic places so that the student body would have easy access to the necessary information Additional Volunteer Experiences: ❖ Campus Kitchen ❖ Hit the Bricks Marketing Committee ❖ Arbor Acres Assisted Living Center ❖ Tutor at Middle Fork Elementary ❖ Wake N Shake ❖ Second Harvest Food Bank
