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5 th Annual Venice Vintage Motorcycle Rally Sponsorship Opportunities
5th Annual
Venice Vintage Motorcycle Rally
Sponsorship Opportunities
ABOUT
WHEN & WHERE September 15th, 2012 Location: Venice Bl. & Dell 9am: Morning Ride 11am: Rally 6pm: Wrap WHAT Celebrating the passion & preservation of vintage motorcycles, the Venice Vintage Motorcycle Club (VVMC) invites enthusiasts from all walks of biker life to ride down and attend our 4th vintage motorcycle rally. While walking by 100’s of machines, one will be likely to see a museum quality Vincent next to a ratted out Harley chopper, vintage café racers facing off a zero electric bike. The day’s activities include a morning ride, food & beverages, rockin’ live tunes, photo booth, a raffle with $1000’s in prizes, & vintage bike judging with the opportunity to win bragging rights & awesome prizes. The rally will end the day with an after party at a local venice establishment. This is a free event open to the public aiming to bring awareness to the vintage motorcycle scene and to enjoy a fantastic community driven Saturday afternoon. WHY The Venice Vintage Motorcycle Rally is a prime opportunity for sponsors to target affluent, savvy, well-educated, charitable and local minded groups. Vintage motorcycles are becoming extremely popular, especially in Southern California. By educating, engaging and introducing products and services to your ideal audience in this intimate and relaxed atmosphere, sponsors can successfully promote positive brand awareness and loyalty to influential consumers and trendsetters. Plus, it’s just so darn COOL!!! FREE ADMISSION EXPECTED ATTENDANCE 6000-8000
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THE BENEFITS Showcase Your Brand Market your brand at the event in a way that lives up to the promise of your brand’s product and image. Together, we will integrate a memorable marketing strategy designed to showcase your brand’s aesthetics in an authentic and integrated way. Engage Your Target Audience Engage and build relationships with targeted trendsetters passionate about motorcycles, community, local happenings, custom trends and being “in the know” in a relaxed environment. Go Viral Take advantage of viral cross promotion through the VVMC’s vast network of partners and vendors, including bike clubs, races & events, custom builders and retailers. Watch your fan base grow. “8 out of 10 people who participate in event marketing tell others about their experience” (JMorton). Because the Venice Vintage Motorcycle Rally engages its audience through grassroots, viral and social media platforms, you’re ensured an experience that will create exponential buzz and word-of-mouth, on and off line. Support the Local Community Associate your brand with the support of Venice and Los Angeles, its local artists, designers and bike culture. Feel great knowing that a percentage of proceeds will benefit local charities. The VVMR is sponsored by the Venice Chamber of Commerce and is supported by a grant from the Venice Neighborhood Council. Enjoy the Spotlight Enjoy media coverage and web presence via a dedicated event website and social media marketing, as well as from official media sponsors. Be involved in a grassroots and viral promotional campaign including city wide street teams in the weeks leading up to the event and a targeted ad campaign. Event Location Through months of work & red tape the VVMC was able to secure a public lot where the Venice Farmer’s Market is usually held on Friday mornings. Just west of Abbot Kinney Bl. in between north & south Venice Bl.
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ABOUT THE EVENT FOLLOWING THE AMAZING SUCCESS OF LAST YEAR’S EVENT Thousands of spectators, hundreds arriving on the best of Southern California’s vintage, custom and modern motorcycles, will participate in and witness: AHRMA Vintage Racing Exhibit Through the network of AHRMA, a special invitation will be extended to the racing community to bring down their prize vintage racing bikes for a special exhibit that is not seen outside of racing events or motorcycle museums. VVMR Photo Booth Come entice the paparazzi with free, fun and spontaneous photos throughout the day of you, your friends, and your bike! Morning Bike Ride With the VVMC leading the pack, the morning ride will parade through Venice and Santa Monica before heading up the coast for a cruise in malibu. There will be a pit stop to refresh and roundup more bikers, and then it is back to the rally for the afternoon’s festivities. Vintage Bike Judging The first three rallies brought an average over 600 bikes per event with people riding in from Sebastopol to San Diego. You’ll be sure to see some extreme rarites and classy customs. Award plaques and prizes will be given to the winner in an array of categories, not to mention bragging rights for the year! Retro Pin-up Girl Contest Betty Paige? Marilyn Monroe? Sandra Dee? Dress up as your favorite pin-up girl for the chance to win fabulous prizes and be named “Queen of the Rally” Live Entertainment Local country, rock & folk musicians will keep the masses entertained all day long! Host Bar & Delicious Grub The official bar of the rally, hosted by FADE Events, will be pouring for the thirsty masses all day. World class barbecue and gourmet food trucks will be keeping everyone full.
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ATTENDEES DEMOGRAPHICS Affluent Average Income > $60,000 45% income > $100,000 Well Educated 75% college graduates 40% post-graduate education Baby Boomers / Gen-Xers 50% 35-50 years old 25% 50 years + CHARACTERISTICS -“Geeks”, “Tech-ies” and mechanically minded -Smart “Do It Yourself” mentalities -Strong fashion sense -Unique, eclectic and creative -Represents the cultural diversity of Los Angeles -“Word of Mouth” marketers -Dedicated and loyal to brands -Works as a professional in areas such as entertainment, media & real-estate -Environmentally aware and “green” -Educated with college degree or higher -Charitably minded
Taken as a group, AHRMA members represent nearly $60 million in annual motorcycle-related spending (and that doesn't include race entries or travel).
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MEDIA STRATEGIES
-Long Standing Community Relationships -Mainstream Media Coverage -Street Team Flyer Distribution -Blogging & Online Postings (Facebook/Twitter) -Networks of Bike Clubs & Organizations -Large Word of Mouth Network Target Media & Promotional Partners Include: ABC AHRMA American Motorcyclist Angeleno The Argonaut CBS City of Los Angeles Citysearch Classic Racer Cycle News Cycle World Daily Candy KCRW/NPR KTLA LA City Council LA Times LA Weekly Los Angeles Magazine Quick Throttle The Rundown Rider Magazine Santa Monica Daily Press Venice Chamber of Commerce Venice Neighborhood Council Venice Paparazzi Vintage Views Yo! Venice
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VVMR PRESS
The Venice Vintage Motorcycle Rally has been featured in hundreds of online
articles, locally & nationally. Our club has been featured in numerous
publications and television shows. We have put Venice, California on the map as a
haven for vintage motorcycles & riding!
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CHARITY BENEFICIARY AHRMA The American Historic Racing Motorcycle Association Ltd. is a not-for-profit organization dedicated to restoring and competing on classic motorcycles. With about 5,000 members, AHRMA is the largest vintage racing group in North America and one of the biggest in the world. The association has grown steadily over the years, reflecting the increasing interest in classic bikes. Learn more at www.ahrma.org.
PARTIAL PROCEEDS OF THE VENICE VINTAGE MOTORCYCLE RALLY WILL BE DONATED TO AHRMA
SPONSORSHIP OPPORTUNITIES I
PRESENTING SPONSOR ($9000 – ONE AVAILABLE) Prominent brand recognition with corporate logo on the following: Event flyers & posters* Large logo & prominent mention in print advertising* Mention in any broadcast advertising* On-site banner placement in premiere locations (up to 10 total)* Sponsor page link on www.venicevintage.com Special mention as presenting sponsor in all media releases/press kit Special recognition from PA throughout day of event 10x20 Exclusive Choice Exhibitor Space* PARTNERING SPONSOR ($2500) Large corporate logo on the following: Event flyers & posters* Small logo in print advertising* Mention in any broadcast advertising* On-Site banner placement (2 total)* Sponsor page link on www.venicevintage.com Mention in media releases/press kit Special recognition from PA throughout day of event 10x10 Choice Exhibitor Space* VENDING SPONSOR ($1250) Small corporate logo on the following: Event flyers & posters* Sponsor page link on www.venicevintage.com Special recognition from PA throughout day of event 10x10 Exhibitor Space*
!*Starred Items are reserved for cash donors
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PONSORSHIP OPPORTUNITIES II RALLY STAGE / BIKE JUDGING SPONSOR ($3500 – ONE AVAILABLE) Company name on the following: Event flyers & posters* Print advertising* Exclusive banner placement on STAGE where all music, announcements & judging occurs* Exclusive recognition during bike judging* Sponsor page link on www.venicevintage.com Mention as stage sponsor in all media releases/press kit Recognition from PA throughout day of event Your branding will be present in all photos taken at the stage, the main attraction RALLY PHOTO BOOTH SPONSOR ($2000 – ONE AVAILABLE) Company name on the following: Event flyers & posters* Print advertising* Banner placement on/ in official PHOTO BOOTH* Sponsor page link on www.venicevintage.com Mention as photo booth sponsor in all media releases/press kit Recognition from PA throughout day of event Your banner will be in every photo taken at the photo booth MORNING RIDE SPONSOR ($2500 – ONE AVAILABLE) Company name on the following: Event flyers & posters* Print advertising* Broadcast advertising* Banner placement at departure location* Official logo & company info on route map* Sponsor page link on www.venicevintage.com Recognition from PA throughout day of event Announce the departure of the ride We expect 200 -400 bikes on this ride
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!*Starred Items are reserved for cash donors
SPONSORSHIP OPPORTUNITIES III VENDING SPACES $250 -Includes 10x10 space only -chairs/power/shade not included IN-KIND DONATIONS Rally wide benefits and exposure equivalent to the dollar value of approved donations, including, but not limited to: Beverages – Alcoholic Beverages – Non-Alcoholic Ice & Coolers Printing Services Advertising Signage / Banners Lighting Live Music Stage, Sound, PA Portable Restrooms / Sinks T-Shirt / Printing Tables / Chairs Tents Trophies Step and repeat RAFFLE PRIZES Minimum Value $100
We can custom design a package to fit your company’s specific needs. Please ask!
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CONTACT
Brady Walker VVMR Executive Producer
[email protected] 310-980-7129 Patrick Dunn-Baker [email protected] 310-845-5494 Joe Abramo [email protected] 310-818-9229 ABOUT THE RALLY BOARD Brady Walker is executive producer of the rally. He is a community activist and has produced numerous local festivals. His extensive production knowledge has helped organize four successful rallies. Shannon Sweeney is a co-founder of the Venice Vintage mc, co-producer of the rally, and owner/operator of SS Classics. It was a late night at the Stronghold when he and Brady had the vision for the rally…the rest is history! Jeff Verges is a co-founder of the Venice Vintage MC and co-producer & art director for the rally. He owns Electric Soap, a visual design company, and lends his talent to the rally’s poster designs & website layout. Patrick Dunn-Baker is a co-founder of the Venice Vintage MC & is a co-producer & media coordinator for the rally. PDB’s extensive production knowledge and media relationships make it easy for him to get the word out in a big way. Joe Abramo is a co-producer for the rally & online media specialist. He is the designer of the VVMC website & an official photog for the club.
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