Description:
Content Marketing . . . Don't You Mean Sponsorship? Baron Manett, Senior Vice President, Strategy, Ariad Custom Communications, Toronto, ON One of sponsorship's great strengths is its ability to generate and deliver content. But not all content is created equal. Content and connections are best enabled through a solid understanding of where your audiences are progressing in terms of their customer journeys. Content is most effective when it informs each segment of the journey. Content is also a key consideration in planning for sales and social interactions. This presentation will serve as a guide to understanding the act of planning your customer journey and how to leverage your sponsorship programs to plan for engaged interaction and future successes.
