SRAM FORCE was launched in 2006• 1• st SRAM road groupset ever Top of the line groupset• 1 000 000 Km of Pro Tour racing in 2007•

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At that time: 2x10 speed built for pro. racing• No reach adjustments • Trim position on the small chainring• GXP crank option only•

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In 2010 SRAM FORCE is back: Complete 2x10 speed built for racing•

New graphics, fi nish and carbon: fi ts modern frame design•

New brakes: wider shape and adjustment possibilities•

New BB30 crankset option (GXP crankset also available)•

Better features for the same price•

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SRAM FORCE 2010: Seven components: Shift levers, rear derailleur, front derail-•

leur, brakes, crankset system, cassette and chain

Total weight: 2097g (GXP) •

1951g (BB30)

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Key technologies: DoubleTap• Zero Loss (only front)•

Exact Actuation•

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Shifters: Fully adjustable brake and shift lever•

New unidirectional carbon structure and graphics•

Zero Loss technologies for front shifting•

Weight: 302g•

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Rear Derailleur: New unidirectional carbon cage structure and graphics•

New forged 6000 aluminum and “zephyr silver” fi nish•

Maximum capacity 28T•

Weight: 174g•

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Front Derailleur: New forged 6000 aluminum and “zephyr silver” fi nish•

Trim position on the big chainring•

Weight: 83g•

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Brakes: Wider skeletonized dual pivot design•

New forged 6000 aluminum and “zephyr silver” fi nish•

Center adjustment•

Spring tension adjustment•

Weight: 280g•

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Crankset: New BB30 option: 20% lighter / 10% stiffer / 20% more ankle clearance•

New unidirectional carbon structure and graphics•

Stronger chainrings for increased shifting performance•

Ratios: Standard: 53/39 (130BCD) •

Compact: 50/36, 50/34, 52/36, 52/38 (110BCD)

Cranklengths: 170 / 172,5 / 175 / 177,5mm•

Weight: 791g (GXP) / 645g (BB30)•

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Crankset: BB30 vs GXP

300% more ankle clearance

BB30 GXP

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Cassette and chain: New PG1070 design: quieter with same level of performance•

Seven ratios: 11-23; 11-25; 11-26; 11-28; 12-25; 12-26; 12-27•

Weight: 210g (11-23)•

HollowPin technology on the PC1070•

Weight: 257g (114 links)•

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SRAM RED vs SRAM FORCE 2010: SRAM RED is Pro Racing•

Even faster rear shifting (Zero Loss)•

Ceramic bearings: BB and RD pulleys•

Extra carbon: RD cage, shift lever•

Extra weight saving details: Brake shoe, rear derailleur•

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SRAM RED vs SRAM FORCE 2010:

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SRAM FORCE 2007 vs SRAM FORCE 2010:SRAM FORCE 2007 SRAM FORCE 2010Shorter brake and shift lever New finish and graphicsNo adjustment Adjustable brake and shift lever Woven carbon Zero loss for front shifting

Longer brake and shift lever shapeRD New finish and graphics

New finish and graphicsTrim position on the big ringNew wider shapeAdjustment: center & spring tensionNew finish and graphics

GXP option only New BB30 option availableOnly 3 ratios: 53/39, 50/36, 50/34 New ratios: 52/36 and 52/38

New finish and graphicsNew chainring design for better shifting performanceNew design for quieter runningExtra ratios

Crankset

Cassette OpenGlide technology

FD Trim position on the small ring

Brakes Narrower design and no adjustments

Shifters

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SRAM FORCE 2007 vs SRAM FORCE 2010:

ISSUU

Ciclismo

media clippings 2009

Top Velo / Le Cycle

Cycling Plus / Pro CyclingCycling Weekly

Ciclismo en Ruta

Force Media Coverage.indd 1 17.07.2009 13:48:25

ISSUU

Ciclismo

media clippings 2009

Force Media Coverage.indd 2 17.07.2009 13:14:45 Uhr

ISSUU

media clippings 2009

Top Velo / Le Cycle

Force Media Coverage.indd 3 17.07.2009 13:56:40

ISSUU

media clippings 2009

Cycling Plus / Pro CyclingCycling Weekly

Force Media Coverage.indd 4 17.07.2009 13:14:46 Uhr

A very Good Friday for Randle

NEWS | Weekly Review THE TOUR OF SPAIN CYCLE CHALLENGE14-18 OCTOBER 2009

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Follow the famed route of the Spanish tour

Take on a 2000-metre climb in the dramatic Sierra Nevada Mountains

Cycle over 100 miles a day through Spain’s beautiful Granada region

Celebrate your success with a champagne finish by the sea

For further informationwww.action.org.uk

0870 333 1662Text ACTION SPAIN and your nameand address to 60003* for more info*standard text message rate applies

SRAM has just announced a new Force groupset for 2010. Now borrowing technology from the pro-level SRAM Red, the new Force system weighs a claimed 1,951g, which is 352g lighter than Shimano Dura-Ace 7900.

Something that won’t be lighter, however, is your wallet. Where prices elsewhere in the bike industry are soaring, the price of Force is to stay the same.

The biggest weight saving is made by introducing a new BB30 chainset to fit the international standard pioneered by Cannondale, where bearings are pressed directly into an oversized shell. The regular GXP bottom bracket brings the weight of the groupset up to a claimed 2,097g, which is still 179g lighter than Dura-Ace.

Force moves to unidirectional carbon and forged aluminium throughout, which SRAM says adds strength and decreases weight. Aluminium parts are also anodised with a ‘zephyr’ dark silver finish to sharpen their look.

Force’s shifting technologies remain unchanged — SRAM’s trademark DoubleTap is still in place — but the brake calipers are now skeletonised, Red-style, with spring tension adjust and centring adjustment for

ease of set-up. This move will have shaved off a few grams.

Shifters include SRAM’s reach adjust feature, where levers can be brought inwards for smaller hands.

Watch this space for a full test.

FORMER BC CHIEF’S END-TO-END CHARITY RIDE

King for eight days

352G LIGHTER THAN DURA-ACE

New SRAM Force groupset unveiled

PETER King, the man who rescued a moribund British Cycling in the late 1990s, laying the foundations for the sport’s current Olympic successes, is to ride the End-to-End in aid of Prostate UK.

The former CEO of British Cycling, now an executive director and 65 this year, hopes to raise £5,000 on his eight-day, 851-mile marathon.

In 2004 King was successfully treated for prostate cancer, recovering in time to travel to the Athens Olympics to witness the British team’s successes there.

King will ride the challenge on a Pinarello Prince, which was presented to him recently by Britain’s Tour de France sprint legend Barry Hoban.

King is building up the miles, including riding the recent Brian Robinson Challenge sportive.

He has already got some high profile support. As well as from

within cycling, they include key figures from Manchester United, Sport England and Glasgow 2014 Commonwealth Games.

His eight-day End-to-End bid starts from Land’s End on Friday, May 22, with a 124-mile ride to Exeter. King is due to reach John O’Groats the following Friday.

On his website www.justgiving.com/peterking2, King says, “I will be fulfilling a promise made five years ago to Professor Roger Kirby when he removed my cancerous prostate and thereby gave me a new lease of life — namely that I would celebrate five years of that new life by undertaking a serious fund-raising cycling challenge.

“Without Roger’s skill and the research work and support of the charity of which he is the president I may not have been able to ride my bike at all today, let alone take on the infamous End-to-End challenge.”

WAYNE Randle’s 18-58, clocked on the V718 Newport course on Good Friday is still the only sub-19-minute ‘10’ of 2009. And he might go even faster. The 44 year old revealed to CW: “I don’t think it were that fast a day.”

The Planet X northern hardman’s time equalled his career best, set in 2005 when he beat Stuart Dangerfield on the O10/2 Ranby course.

Did Randle know he was on target for an ‘18’ on Good Friday? “I’d never ridden that course before,” he said. “I thought, if I get a good day like, I might scrape it, but the day weren’t that fast. I mean, Cammish only did a 21-38 to win the Old Skool Series.

I remember doing a short 20 on a fixed bike when I were about 16.”

So was Randle tempted to ride Old Skool himself?

“I had a bike in the back of the car that they built me, but I couldn’t ride that

thing,” he said. “It weren’t just old school, it were like something out of the 18th century. It had a longer wheelbase than a car and I couldn’t be arsed to mess about.”

With Dangerfield on the comeback trail, will Randle ride the National ‘10’ and take the multiple national champion’s scalp again?

“Nah, I haven’t entered it. I’m sticking local,” he said. “It’s somewhere near London isn’t it? If it were down this area I might have a go.”

HARDMAN HOLDS ON TO RECORD

Randle still fastest at 44

“Something that won’t be lighter is your wallet”

“I thought, if I get a good day like, I might

scrape it, but the day weren’t

that fast”

Use the Force to shave grams from your bike

Phot

o: M

artin

Hen

son

(ww

w.c

yclin

gim

ages

.co.

uk)

18 APRIL 30, 2009 www.cyclingweekly.co.uk

ISSUU

Ciclismo en Ruta

media clippings 2009

Force Media Coverage.indd 5 17.07.2009 13:49:47

Ciclismo en Ruta-15

Grupo SRAM Force 2010La fi rma estadounidense también ha renovado el segundo grupo de su gama y ya podemos ofreceros más información sobre su versión 2010, que estará disponible este próximo verano. El nuevo Force adopta diversas soluciones tecnológicas del Red y mejora tanto sus prestaciones como su peso y estética para dar un paso adelante importante.

TEXTO: REDACCIÓN – FOTO: SRAM

SRAM ha aplicado al Force avances que ya ha utilizado anteriormente en el Red, su grupo tope de gama. De este modo, este modelo refi na su funcionamiento gracias a tecnologías como las DoubleTap, ZeroLoss y Exact Actuation, que pro-porcionan un cambio rápido, suave y efectivo.El nuevo Force también permite ajustar la po-sición de los mandos de freno y cambio para adaptarse a todos los físicos y proporcionar una

mayor comodidad. Por otra parte, el diseño de los frenos es similar a los del Red, por lo que en este apartado mejora considerablemente la res-puesta y las posibilidades de ajuste.Diversos componentes están realizados en fi-bra de carbono unidireccional, como es el caso de bielas, mandos y partes del cambio trasero. El resto de elementos están fabricados en alu-minio forjado. Estos materiales proporcionan

mayor resistencia, y ligereza. Además, el nue-vo diseño con gráficos en blanco es más mo-derno y elegante.Otra de las principales novedades del Force 2010 es la disponibilidad de una versión con eje de pedalier BB30. Además de las consi-guientes ventajas en cuanto a funcionamiento, también se consigue así que el peso total del grupo sea de sólo 1.951 gramos, por los 2.097 de la versión estándar. SRAM lanzará el nuevo Force en sólo unos meses y, aunque no se conoce exactamente su tarifa, éste será muy similar al del Force actual, por lo que los usuarios dispondrán de mayores prestaciones por el mismo precio.

Ciclismo en Ruta-15

COMPARATIVA DE PESOS

Mandos Cambio Desviador Pedalier Frenos Cadena Casete Total DiferenciaSRAM Force (GXP) 302 g 174 g 83 g 791 g 280 g 257 g 210 g 2.097 g - 179 gSRAM Force (BB30) 302 g 174 g 83 g 645 g 280 g 257 g 210 g 1.951 g - 352 gShimano Dura-Ace 7900 2.276 g

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