Start with cognos 10

© 2012 IBM Corporation

IBM Cognos 10 for ISVs & Developers

Vikas K ManoriaTechnical consultant – Business Analytics


Agenda for today

• Value of Business Intelligence

• Key questions that every business needs to answer

• Examine the unique capabilities of IBM Cognos BI

• Understand how ISV/developer solution can be Integrated with Cognos BI

• Share how to start with IBM Cognos BI today

• Understand what help is required and who can help


Agenda for today

• Value of Business Intelligence• Key questions that every business needs to answer





© 2012 IBM Corporation4

Business Analytics 83%

Virtualization 76%

Risk Management & Compliance 71%

Mobility Solutions 68%

Customer & Partner Collaboration 68%

Self-service Portals 66%

Application Harmonization 64%

Business Process Management 64%

SOA / Web Services 61%

Unified Communications 60%

CIO #1 Concern

Source: IBM Global CIO Study, n = 2345

5 © 2012 IBM Corporation

Why customers are adopting Business Analytics and Optimization


Top Performers are 5.4X more likely to use an analytic approach over intuition

Source: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute of Business Value study. Copyright © Massachusetts Institute of Technology 2010.

Organizations who are leading in analytics outperform those just beginning by 3X

5.4x3x

A proven track record of superior performance by organizations exploiting analytics


Agenda for today


• Key questions that every business needs to answer• Examine the unique capabilities of IBM Cognos BI





Business Intelligence & Performance ManagementAnswer three important questions that drive better performance

Finance

Operations

HumanResources

IT/Systems

CustomerService

Marketing

Sales

How are we doing?Scorecards and Dashboards

What should we be doing?Planning, Forecasting and Budgeting

Why?Reporting & Analytics

8


BI and Performance Management Capabilities Help Decision Makers Find the Answers

Why are we on/off track?

How are we doing?

What should we do next?

9


PharmaSales

Manager

Telco Call Center Rep

Loan Officer Retail Sales Associate

…predict regions where

doctors prescribe high volume of medication?

…apply social relationships of customers to prevent churn?

…adjust credit lines as

transactions are occurring to

account for risk fluctuations?

…determine discount levels for select people at time of sale instead of

offering to all?

Imagine you could gain new insights to….

10


Agenda for today



• Examine the unique capabilities of IBM Cognos BI• Understand how ISV/developer solution can be Integrated with Cognos BI




IBM Business Analytics Portfolio


IBM Uniquely Addresses the Range of Market Needs

GTS

GBS

SWG

STG

OptimizedSystems

e.g. IBM Smart Analytics System

Industry/DomainSolutions

e.g. Retail Store Operations Mgnt

Industry/DomainSolutions:Optimized& Delivered

e.g. IBM Smart Analytics Cloud

PointSolutions

e.g.

Research Emerging techniques and active client engagements advance IBM’s expertise, software development and delivery of analytics solutions

Increasing client value and increasing revenue and margin to IBM

Industry/DomainSolutions:OptimizedSystems

e.g. IBM Smart Analytics System Retail Solutions


•Delivers information where, when and how it is needed•Self-service reporting and analysis•Automated delivery of information in context•Author once, consume anywhere

•Full range of BI capabilities•Query, reporting, analysis, scorecarding, dashboarding

•Purpose-built SOA platformthat fits client environments and scales easily

14


Powers Organizations to Outperform

Smarter Decisions. Smarter Decisions. Better Results.Better Results.

Dissemination of… Extension to… Foundation for…

C O G N O S

Innovation in…

BusinessBusinessIntelligenceIntelligence

Predictive Predictive AnalyticsAnalytics

Analytic Analytic ApplicationsApplications

Financial Performance & Financial Performance & Strategy ManagementStrategy Management

The Top 10 of Cognos 10http://www-01.ibm.com/software/analytics/cognos/business-intelligence/trials-demos.html

1. Unified workspace with greater power, intuitive navigation and cleaner look

2. Breadth of analytics across historical, real-time and predictive information

3. Collaborative BI through built-in collaboration and social networking

4. Easy data inclusion by the business from one value, to entire data sets and external files

5. Analytics on the go for more devices and disconnected interaction

6. Faster performance with in-memory processing

7. Seamless upgrade and ease of ongoing management

8. Trusted expertise with built-in training videos, ‘how-to’ books and user communities

9. Expanded deployment options include Cloud, System z, and Power

10.Cognos 10 Ready added value of TM1, Planning, Analytic Applications and SPSS Modeler




• Understand how ISV/developer solution can be Integrated with Cognos BI• Share how to start with IBM Cognos BI today


Agenda for today


Messagesources

Relationalsources

Applicationsources

OLAPsources

Modern and legacy sources

Call Center Management

Executive Management

Finance Management

Marketing Management

Network Management

Customer Experience Management

Smart phone PowerPoint Browser TabletExcel Email

Business analytics help optimize decision making

18

Dashboards Scorecards Reports Queries Analysis Networkanalytics

Predictivemodeling

Planning/ budgeting

IBM Business Analytics


A Proven Platform for flexibility and cost-effective scale

Increase business adoption while minimizing burden on IT

Purpose-built architecture

• Fast performance; optimized query

• Proactive web-based administration

• Lifecycle management; seamless upgrade

Highly leveraged content

• Author once, consume anywhere

• Open API and Mashup Service

Broad infrastructure choices• In-house hardware• Virtualized environments• Workload optimized systems• Cloud or managed services

Cognos BI Architecture

ITTools

Shared Set of Purpose-Built

Services

Open Data Access

ServicesAPI

Business Content

Common Business Model


Easily Integrates with Existing Environments

Any J2EE application serverApache Tomcat (incl.), IBM WebSphere, SAP NetWeaver, BEA WebLogic, Oracle Application Server 10G

Environments (Simultaneously available)

Any combination of Windows, Unix or LINUX (RedHat)

Operating systems

App servers

Routers/firewalls All standard gateways supported

CA ERwin, Oracle Designer, Business Objects Designer, Sybase PowerDesigner, CA COOL, Rational Rose, XML/XMI, OMG CWM

Metadata integration

Modeling tools

Source catalogs Relational databases, ERP

SOAP, XML, WSDL, HTTP(S), OMG CWM, XML/XMI, WSRP,REST

Interoperable and extensible

Standards

ExtendOpen, Web Services API to programming language of choice including Java, Microsoft .NET Framework, COM & Perl

PowerCubes: High Performance Dimensional CacheIndustry Standard OLAP Providers: Microsoft, IBM, SAP, Essbase

Relational

XML, WSDL, LDAP, JDBC, JDBC…

IBM DB2 UDB, Oracle, Microsoft SQL Server, Teradata, other…

ModernSAP, PeopleSoft, Oracle, Siebel, salesforce…ERP

OLAP

Open data access

Cognos Data Manager, InformaticaPowerCenter, IBM Information Server (Ascential) Metabroker, Composite, IBM II

ETL and EII

Industry Standard Portals including IBM, SAP, Plumtree, WRSP)

Enterprise Search, BPM, Office, 3rd party Applications

Embed

Any combination of LDAP, NTLM, Active Directory, Netegrity, SAP, Cognos 7, customSecurity

Intel, AIX, HP/UX, SolarisPlatforms

Exploit existing infrastructure choices Integrated and optimized with IBM infrastructure

Data integration and Data quality tools

Platforms and

databasesSecurity providers

and firewallsApplication

and web servers

Infrastructure fit


API to automatically and securely expose BI content as a web

service

IBM Cognos 10 Mashup Service

Reports

Ad-hoc queries

Analysis

Scorecards

Applications

Mashups

Visualizations

Extend the reach of BI

Add content and context to your trusted BI

IBM Cognos 10 MashupService

Processes


DATA TIERDATA TIER FIREWALL/ROUTER/ENCRYPTION

WEB SERVER(S):Web Gateways(ISAPI, NSAPI, CGI)Web Services APIsIndustry Standard Portals

ROUTER (optional)

Zero Footprint BrowsersGo!Office

APPLICATION TIERAPPLICATION TIER FIREWALL/ROUTER/ENCRYPTION

PRESENTATION TIER:PRESENTATION TIER:

Window Client/Add-insDisconnected OLAP ClientPlanning & Analysis Excel Clients

Cognos ConnectionQuery Studio

Analysis StudioEvent Studio

Report Studio Metric Studio

Go! Search Service

DATA TIERDATA TIER FIREWALL/ROUTER/ENCRYPTION

COGNOS BI DISPATCHER(S)

JOB &SCHEDULING

SERVICE

PRESENTATIONSERVICE

AUDITSERVICE

METRICSSERVICE

EVENTSERVICE

QUERY SERVICE

CONTENTMANAGERSERVICE

MONITORINGSERVICE

Self-registering, self-starting services – add/configure as required

Built-in intelligent load balancing

Redundancy & failover protection

Self-registering, self-starting services – add/configure as required

Built-in intelligent load balancing

Redundancy & failover protection

Information ‘bus’: services plug into ubiquitous network (Internet)

Open Web standards (HTTP, XML, SOAP, WSDL…)

Leverage in-place application servers, technology & expertise

Information ‘bus’: services plug into ubiquitous network (Internet)

Open Web standards (HTTP, XML, SOAP, WSDL…)

Leverage in-place application servers, technology & expertise

FRAMEWORK MANAGER:Common Metadata

• PowerCubes: High Performance Dimensional Cache

SECURITY PROVIDERSLDAP, Active Directory, NTLM, Netegrity, SAPBW,Cognos Namespace,Custom Providers

CONTENT STOREDB2, ORACLE, SQL Server, Sybase,Derby

AUDITRDBMS, UNIX Sys Logs,NT Event Log

• Enterprise Planning Real-Time Plans

• Industry Standard OLAP Providers: Microsoft, IBM, SAP, ESSBASE

SQL MDX

OLAP

Cognos BI Bus – SOAP, XMLWINDOWS

IBM System Z

LINUX

RELATIONAL

• XML, WSDL, LDAP, JDBC…

• IBM DB2 UDB, Oracle, Microsoft SQL Server, Sybase,other…

• Dimensionally Aware Relational

MODERN

Peer-to-peer, loosely coupled services across ALL BI

Single Query Engine

Horizontal and vertical scalability

High reliability

Separation of presentation from data for optimal flexibility

Peer-to-peer, loosely coupled services across ALL BI

Single Query Engine

Horizontal and vertical scalability

High reliability

Separation of presentation from data for optimal flexibility

Platform independence – leverage in-place infrastructure

Complete flexibility, adaptability

Support for heterogeneous environments

Platform independence – leverage in-place infrastructure

Complete flexibility, adaptability

Support for heterogeneous environments

SEARCH SERVICE

Go!Mobile(Blackberry, PocketPC, Symbian)

UNIX





• Share how to start with IBM Cognos BI today• Understand what help is required and who can help

Agenda for today


10 steps to get started with Cognos 10.1 -

1) Cognos 10 BI - Core Capabilities

http://www-01.ibm.com/software/analytics/cognos/business-intelligence/capabilities.html?S_CMP=rnav

2) Demo videos on What’s New in IBM Cognos Business Intelligence V10.1

http://www-01.ibm.com/software/analytics/cognos/business-intelligence/trials-demos.html

3) IBM Cognos Business Intelligence V10.1 Handbook

http://www.redbooks.ibm.com/abstracts/sg247912.html

4) Check the software supported environment for Cognos 10.1http://www-01.ibm.com/support/docview.wss?uid=swg27019126

5) Cognos 10 Developer Edition (30-days trial) & Samples on Windows

http://www14.software.ibm.com/webapp/download/search.jsp?pn=Cognos+Business+Intelligence+Developer+Edition


10 steps to get started with Cognos 10.1 – (Cont.)

6) Install Cognos 10 Developer Edition & Samples using “Get Started with Cognos 10 BI Developer Edition” guide (documentation bundled with installation pack). Also check Cognos BI Quick Tours -

http://public.dhe.ibm.com/software/data/cognos/documentation/tours/en/cognos8_bi/10.1.0/crntours.html

7) Open Framework Manager, connect with your own database, create simple metadata model and publish it on Cognos connection

http://www.ibm.com/developerworks/data/library/techarticle/dm-1109cognosbitool/index.html

8) Open Report Studio and create a list report using your metadata modelhttp://www.ibm.com/developerworks/data/library/techarticle/dm-1109cognosbitool/index.html

9) Build your first active report using Report Studiohttp://www.ibm.com/developerworks/data/library/cognos/reporting/active_report/page593.html

10) Build few reports and create your first dashboard with Business Insighthttp://www.ibm.com/developerworks/offers/lp/demos/summary/im-cognosappwb.html







Agenda for today


Business Analytics for Partners with IBM Innovation Center (IIC)

Partners request

ArchitecturalDesignBriefing

Proof of Concept

AwarenessEvents

High LevelOpportunityIdentification

MYRBAO Events

TechTalkwith Architects

Deep TechnicalTest Driveof Products

Industry FrameworksValidationIIC Engagement

Hands-onWorkshop

Marketing Support

Briefings, Demos

UNDERSTAND EXPLORE DEVELOP GO TO MARKET

Connect to Win

Product or SolutionBriefing & Demos

https://www-304.ibm.com/isv/spc/bangalore.html


Accelerate BI Success with our expertise

How-to books deliver expertise

• BI Strategy, Cloud, Redbook

• Performance Manager

Workshops help shape strategy

• Champion workshops

• Business Analytics experience

Communities to share expertise• DeveloperWorks• Innovation Center for Business Analytics

Cognos Analytic Applications• Delivers packaged reporting and analysis for accelerated insight• Unlocks information locked in ERPs and other data sources• Easily add and configure new reporting content


Skills and certifications -

Skills Roadmap for Cognos Rolehttp://www.ibm.com/developerworks/data/roadmaps/roadmap-cognos_BI.html#Education

IBM Certified Designer - Cognos 10 BI Reportshttp://www-03.ibm.com/certify/tests/ovrCOG-612.shtml

IBM Cognos 10 BI Metadata Model Developerhttp://www-03.ibm.com/certify/tests/ovrCOG-632.shtml

IBM Cognos 10 BI Administratorhttp://www-03.ibm.com/certify/tests/ovrCOG-622.shtml

IBM Cognos BI - Information roadmap for all usershttp://www.ibm.com/developerworks/data/roadmaps/roadmap-cognos_BI.html



© Copyright IBM Corporation 2011 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

Date post:	12-May-2015
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